If no one’s complaining that your fees are too high, your fees are too low.

The Disruptors. 
With Liz Farr.

Mike Maksymiw, the leader of Aprio Firm Alliance, hates charge hours as a primary performance metric. He even left a firm where he was a partner because of a dispute over charge hours. Although he exceeded his revenue goals by a healthy margin, he was penalized because he got the work done in fewer hours.

21 MORE TAKEAWAYS: More Mike Maksymiw Disruptor Notes | MORE: Disruptors | MORE CPA TRENDLINES PODCASTS and VIDEOS:   Terrell Turner: Build a Solid Business Showing Up as Yourself | Kelly Mann: Be the Bull in the China Shop | Alicia Katz Pollock: Create a Human-Centric Business | Nancy McClelland: Be the One Your Clients Ask First | Alan Whitman: Stop Accepting the Status Quo | SEE THEM ALL here.

“The main thing I was supposed to do, I was doing,” he tells Liz Farr in this episode of The Disruptors. And if he hadn’t been meeting his revenue goals, that deficit in hours would have been something to remedy.  “So I don't want people to think there's no place for these metrics. We must put them in the right order to run a business.”