October 24, 2023

Milk Bar Subscriptions | The Ideal Dream Scenario for Every Subscription Brand

14 minutes

On this week’s episode Matt dives into the ideal dream scenario for every subscription brand, which is not having the discount. He does this by explaining and giving a rundown of an amazing subscription offering example from Milk Bar. If you’re not familiar with Milk Bar, they reimagine your favorite cakes or cookies and have them shipped right to your door for any occasion. Matt talks about getting raving fans and utilizing word of mouth marketing to build momentum for your brand. When crafting your subscription offering, you should be asking what makes your brand special and why should customers come to you instead of other sellers?

Elements that go into a powerful subscription 1:10
What makes up Milk Bar’s First Bite Delivered Club 2:50
Constant feedback 6:50
Experience that is unparalleled 7:15
Something that people are paying for 8:00
Ways to approach this with your brand 8:30

“ one of the amazing, mind blowing things that they offered is they started recording content where the head chef and the founder of Milk Bar basically just sit there on camera, they called it “Between Two Mixers” maybe as a nod toward “Between Two Ferns” with Zach Galifianakis, but the idea they’re gonna then talk through the story that then led to the development of this product, talking about the flavors, the different things they tried, and that “Aha!” moment when they felt like they had something really, really special.” 5:19

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