Million Dollar Email; Email Marketing & Funnels for High-Ticket Coaches

Everybody wants to put out a masterclass that runs on autopilot that people sign up for. Ultimately, they want them to buy their offer. It’s a successful strategy but far too often, people don’t execute it in an automated way.

In today’s episode, I’m discussing the one concept that drives automated sales. This one concept I share in this episode will angle you like an arrow that is directly aligned with your target. It could even save you thousands of dollars that you might spend on a funnel that just doesn’t work. If you want some insight on hitting your primary, secondary, and tertiary under-served markets without ever missing the mark, this episode is a must. Tune in and definitely take notes. This might just be my best episode yet.

“What are my primary, my secondary, my tertiary competitors all teaching? That is what I need to know. And how can I angle my arrow to hit that under-served market to where every single time I launch, I don't miss.” - Kirsten Roldan

Here’s a closer look at the episode:

• The one thing that drives automated sales
• Identifying your primary, secondary, and tertiary competitors
• Angling your arrow to hit the under-served market’s mark
• How to stop doing it all and focus on what works

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

I know how badly people want an automated funnel. They want to get off Instagram and automate their funnels simply by selling on email. In today’s episode (and the second installment of the Finesse Your Funnel series), we dive into my number one email launch tip,

This is the one thing you need to know about your email list. Admittedly, it’s also a mistake I’ve made in the past and one that I won’t forget. Don’t let the thought of email marketing scare you out of an automated funnel. This episode will reframe your mindset around email marketing, so you can get out of the “I don’t want to annoy my list” phase.

“I  want you to know that staying consistent with email marketing and sticking with it, even if you're not currently converting from it, is really important.” - Kirsten Roldan

Here’s a closer look at the episode:

• Why you need to keep your email list in the loop
• The problem with assuming everyone is opening and reading every email
• Keeping a consistent theme throughout your emails
• A case study of this tip in action

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

Believe it or not, I’ve thought about discontinuing my flagship program, Finesse Your Funnel, many times. For starters, I had concerns about just being known as a funnel expert, especially when I was so much more than that.

In this episode, I share my process on how I coached myself through my flagship offer so that I am crystal clear, confident, and super excited about relaunching it. I talk you through some of the amazing successes this program has brought to my students, giving you inspiration for you to finesses your funnel and become a better CEO. If you want to see how all of this works in action, stay tuned for the next few episodes as we embark on the Finesse Your Funnel series.

“You have to love and appreciate what you've done before you move on to the next thing, open the new door, or flip the page.” - Kirsten Roldan

Here’s a closer look at the episode:

• Why I wanted to discontinue my flagship program
• Coaching my mindset around my flagship offer
• Analyzing the most client successes from the program
• Identifying the funnel success map and adding it to Finesse Your Funnel
• The four methods of success that are woven into this program

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

I recently asked my Instagram audience 3 important questions: Do you believe your business is going through a rebirth? Do you feel like there's a gap in your support between the know and the do? Are you prolonging a pivot or delaying a project you were once excited about? The overwhelming response was a resounding “yes”.

In today’s episode, I’m diving deeper into the process of pivoting your business as I tackle all the nuances that come along with it. I address the common fears that surround pivoting and what to do when the roadblocks and fears start to creep in. I also discuss why you need to check in on your reasons for pivoting, if you should announce and explain your pivot, and how to keep selling as you’re deep in the process of pivoting. 

“Pivot announcements pale in comparison to just diving into solving your prospect’s problems.” - Kirsten Roldan

Here’s a closer look at the episode:

• Common fears attached to pivoting
• How to navigate mindset blocks in the process
• Evaluating the reason for your pivot
• Do you need to explain your pivot?
• Keeping sales up as you’re pivoting

Resources:

Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 

Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ 

Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ 

Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA

1:1 Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa 

Join my email list and learn how to develop your internal team, systems and self: https://saltandpeppersocial.lpages.co/email-list/ 

Do you feel like your current business model is suffocating? If so, this episode is for you. Sometimes entrepreneurs go into a business model unintentionally and it isn’t what we’re looking for. Today’s episode will get you back on track as I discuss how you can fix a broken business model.

I share the important questions you need to ask yourself, such as what is the service or product? What do the marketing operations and sales look like for the sale of your offer? What are the unique focal points? And how do they differ across different offers? If you're realizing that maybe your business model isn't feeling aligned and you really want to pivot profitably, the questions and examples I pose in this episode will help you get one step closer to clarity. 

“Really define what you actually want, what business model actually fits in with your personality, with your goals, with your abilities, and with the way you know that you can support and deliver results for your clients because that's the ultimate goal.” - Kirsten Roldan

Here’s a closer look at the episode:

• Questions to get yourself realigned
• Example of how a group program vs. course business has different focus points
• Shifting your focus points for each business model
• How I defined what I personally wanted in each business model

Resources:

Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 

Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ 

Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ 

Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA 

In this very special episode, Julie Ciardi--host of the Ignite Hustle podcast--joins me for an open discussion about the ups and downs of entrepreneurship. Julie is a former Fortune 500 marketing VP turned multi-passionate entrepreneur.

Today, we’re taking a walk through memory lane, starting with how Julie and I became entrepreneurs. We get candid about our fears surrounding money, making fear-based decisions, and why fear really never goes away. We share advice about starting your entrepreneurial journey by monetizing a single skill, the difference between service-based businesses and e-commerce, why your mindset constantly has to shift and grow in entrepreneurship, why you need to talk to your ideal audience, and so much more.

“I'm going to tell you what I think the worst thing is that can happen. The worst thing that can happen is you actually don't try the things that you really have always wanted to try. And you become 90 years old. And you look back with regrets.” - Julie Ciardi

Here’s a closer look at the episode:

• My background in healthcare and my personal turning point
• Making fear-based decisions 
• How Julie started her entrepreneurial journey as an online entrepreneur
• Why the beginning of developing your business is always messy
• Starting your own business by monetizing a single skill
• The difference between service-based and e-commerce
• Why expecting immediate reward is unreasonable
• Why branding is more than fonts and colors
• The importance of knowing your ideal audience

Resources:

Julie’s website: https://julieciardi.com/ 

Julie’s Instagram: https://www.instagram.com/julieciardi/ 

Ignite Hustle podcast:  https://podcasts.apple.com/us/podcast/ignite-hustle/id1424512444 

Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 

Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ 

As you may already know, my husband and I are the founders of the CEO box -- an online gifting service for entrepreneurs. But truth be told, I would not be sitting in the CEO box office recording this episode if it weren’t for Kerrie Fitzgerald.

Kerrie is a subscription box, product, and e-commerce guru who helps product-based businesses increase their sales and grow a 6-figure brand. She successfully sold her first business, the Dapper Dog subscription box, after reaching 6-figures in just 2 years.

She joins the podcast today to share her wealth of knowledge about starting a product-based business. In this episode, we discuss all the juicy details from building inventory, branding, and how you can leverage your service-based brand to branch into products. Kerrie also shares her expert opinion on the top 3 things you need to focus on when launching your business.

Whether you’re an online service provider looking to branch into e-commerce, or you’re wanting to hit the ground running with your product-based business, this episode with Kerrie is a must! Tune in and start taking notes as Kerrie shares her valuable insight through lessons learned as a successful e-commerce entrepreneur.

“I always tell people to find something that solves a pain point for someone, know your ideal customer, and then validate your business idea with that person.” - Kerrie Fitzgerald

Here’s a closer look at the episode:

• Why Kerrie was a big reason I joined a mastermind
• Kerrie’s business journey
• What selling her business was like
• Leveraging your service-based business to branch into products
• The importance of focusing on one social media platform
• Why you need to set up your email marketing and automation
• Why SEO matters
• Things you need to think about when launching a product-based business
• The importance of validating your idea
• Building your initial inventory

Resources:

Kerrie’s website: https://kerriefitzgerald.com/ 

Kerrie’s Instagram: https://www.instagram.com/kerrie.a.fitzgerald/ 

The 6-Figure Product Business Podcast: https://podcasts.apple.com/us/podcast/the-6-figure-product-business-podcast/id1539990265 

Being an entrepreneur is a tough road to walk. But pursuing entrepreneurship while juggling a 9 to 5 job is even tougher. Cara Barone is a business coach and mentor who helps type-A women grow and scale their online businesses. What’s more, Cara is also a consultant at LinkedIn.

She joins the show today to discuss the balancing act of switching between your 9 to 5 hat, and your entrepreneurial hat. In this episode, Cara shares her journey with LinkedIn and her coaching business. She also explains why she loves working at LinkedIn even though she’s coaching full-time. And as a recovery type-A entrepreneur myself, we discuss why type-A women have so much potential but they can also burn out the fastest.

Whether you’re caught between your 9 to 5 and full-time entrepreneurship, or maybe you’re a classic type-A goal-getter, Cara unpacks some of the most important issues that could help change the way you show up in life.

“We're creating a business so we don't have to work 5 million hours. Yet we end up working more than our corporate jobs. But you know, we do this to create flexibility and freedom. And then, of course, to make an impact.” - Kirsten Roldan

Here’s a closer look at the episode:

• What brought Cara to LinkedIn and what’s keeping her there
• Why Cara branched out and started her own business
• The struggles of being a type-A hustler
• How Cara balances her 9 to 5 and full-time coaching business
• How Cara’s co-workers respond to her entrepreneurial version of herself
• Entrepreneurship or intrapreneurship?
• Why you need to rest to receive
• Intentional habits to step into a higher version of yourself

Resources:

Cara’s website: https://www.carabarone.com/ 

Cara’s Instagram: https://www.instagram.com/carabarone/ 

Corporate Women Scaling Business FB group:  https://www.facebook.com/groups/chaseyourpassionprofitably/ 

Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 

Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ 

The CEO Box:

What does Black economic empowerment look like? My guest today is Charlene Izere, founder and CEO of Melanin & Money -- a multiple 6-figure boutique online business management agency. Charlene moved to the United States when she was 3 years old, escaping the war in Rwanda. Her upbringing shaped her into the solutions-oriented, independent woman she is today.

In this episode, Charlene discusses her journey from humble beginnings to becoming a Black luxe creator. She shares how wealth, both mindset and monetary, allows communities and individuals to move from a state of survival to one that thrives in different endeavors. Charlene dives deeper into her purpose, explaining why she founded the “We Own Our Own Legacy Impact Fund” for BIWOC entrepreneurs.

Tune in to hear Charlene’s inspirational story and her important mission to put more opportunities and money into the hands of Black womxn.

“I get to decide how I want to live my life and black women and women of color, we get to decide how we want to live our lives. And our white counterparts --  they do the same. So why not us?” - Charlene Izere

Here’s a closer look at the episode:

• Centering yourself with a wealthy mindset
• Normalizing luxury for Black women and WOC
• Why we all deserve a wealthy life
• Figuring out how to be a solution
• The power of knowing your potential
• Finding strength and power in hardship

We Own Our Legacy Fund:  https://ifundwomen.com/projects/we-own-our-legacy-impact-fund

The resource gap for BIWOC entrepreneurs is an existential threat to sustainable innovation in our communities, which is only heightened by the fact that our generation is witnessing more Black and Brown businesses close their doors than ever before due to COVID-19. 

Throughout history, BIWOC have experienced many assaults to their self-determination as entrepreneurs; but still we rise.

The We Own Our Legacy Impact Fund will pool essential financial resources, business coaching, and tech support for Black and Brown women founders.

We are founders. We are small business owners. We are mothers. We are WOC. We are warriors.

We are a network of resources, Black resilience, Indigenous innovation, community capital, Latinx strength; to build a future where WE are our greatest asset.

Our 2021 goal is to provide $100k in resource mobilization opportunities to BIWOC entrepreneurs in the following areas: monetary grants, tech infrastructure support, business coaching scholarships, and an incubator/accelerator placement.

We are asking you to help us with the launch of our fund!

We hope that we can count on your support. Every bit helps as we create the building blocks of our legacy.

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