Million Dollar Email; Email Marketing & Funnels for High-Ticket Coaches

“What time are the live calls?”

“How many people will be in the program?”

“Is there lifetime access?”

These are all examples of low-level questions. To be clear, low-level questions aren’t stupid questions (there are no stupid questions). But low-level questions are questions that do not help you make high-quality decisions.

In today’s episode, I’m talking about the problem of low-level questions and how to address them. I walk you through examples of identifying the root cause of a low-level question and how addressing the root will help you formulate a powerful response. So let’s cut right to the chase as we tackle how you can turn low-level questions into high-quality opportunities.

“Take time to really think about what they're asking and why. Then feel free to create content around it that helps answer any questions from the lurkers in your audience.” - Kirsten Roldan

Here’s a closer look at the episode:

• Why it’s important to cut to the chase
• What are low-level or lazy questions?
• Understanding where low-level questions stem from
• How to address low-level questions with high-quality responses

Resources:

1:1 Private Coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa 

Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 

Do You Actually Want to Run a Mastermind? https://www.instagram.com/tv/CN3WP0bFXsS/ 

Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/ 

Do You Need CEO Coaching? https://www.youtube.com/watch?v=xAtm3ZBIBtA 

Like it or not, your funnel likely has force and friction. The friction in your funnel is what makes it hard to generate and convert leads. Whereas the force in your funnel makes the wheel spin faster, which makes the process so much easier. However, if you put too much force at the top of your funnel, it’ll lose energy on the way down. So where do you go from here? How do you get a welcome email to sell when your funnel loses steam from your leads along the way?

When people use Facebook ads to generate leads, those leads will eventually lose energy if the middle of the funnel is bad. That is what we call a patchwork funnel. In today’s episode, I’m diving deep into how much a patchwork funnel costs and how you can avoid losing a lot of marketing spend. And as common as patchwork funnels are these days, I’m walking you through what it truly takes to have a good funnel strategy that is solid throughout the beginning, middle, and end. Tune in, take notes, and reevaluate what you currently know about funnels, because this episode will change the way you approach your funnels and have you thinking like a sales funnel strategist. 

“When you are patchworking your funnel, you are literally breaking. You're breaking the line between capture and conversion.”

“What ends up happening is the majority of people are teaching patchwork funnels. They're teaching patchwork funnels because they're only teaching the top. They're not teaching the middle and end.”

Here’s a closer look at the episode:

• How much a patchwork funnel will cost you
• Understanding the force and friction in your funnel
• Why most people teach patchwork funnels
• How a powerful funnel strategy focuses on beginning, middle, and end

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

It’s important to nurture your list, but there’s a fine line between being your subscribers’ mama and being what you really are - a marketer. In today’s episode, I explore the balance between creating nurturing and educational content versus promotional content. I ask you to evaluate the moments when you promote your products, and whether you’re training your audience to buy from you. 

Truth be told, if you’re only selling and promoting during a launch, you’re not going to get the passive sales you desire. And at the end of the day, your email list should be a list that’s filled with potential customers. Tune in to this episode as I introduce you to my free framework for writing emails that sell, so that you can build a strong email list that can carry your launch and not the other way around.

“Let them unsubscribe. Because again, you want hot leads, you want people that want to buy from you.”

“A sustainable business is about capturing and converting, capturing and converting. That is the mark of a sustainable business, one that has a system of consistent lead capture and consistent lead conversion.”

Here’s a closer look at the episode:

• Why you’re not your subscribers’ mama
• Priming your email list so that they’re ready to buy
• The problem with selling via email only during a launch
• The true mark of a sustainable business
• Why my most successful clients are the ones who send sales emails consistently

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

In full transparency, I have a small email list of under 400 subscribers. What’s more, my Instagram following is under 2000 followers. So how have I built a multiple six-figure business primarily using email marketing as my strategy? By leveraging my existing audience.

In this episode, I get real about your strategy by refocusing your attention away from generating new leads and into converting your existing leads instead. I also share why your thought leadership will be the most important lead generation asset you have. Tune in and take notes as I discuss the importance of designing your thought leadership, and nurturing and preparing your email list prior to your launch so you can pull your hottest leads from your existing list into your high converting funnel. 

“As long as they get pulled into the funnel that you want them to get pulled into that you created specifically for your launch. That's what matters.”

“Too many times people get caught up when it comes to building their launch strategy. They want to build their email list before they launch. What's the real goal of that? Is it because you don't trust your conversion rates? You want to hit 20 people but you only have 50 and you don't trust that you can convert at that percentage? Get curious about that.”

Here’s a closer look at the episode:

• Why focusing on getting more leads is the wrong approach
• What it means to leverage your existing resources
• Capturing your hottest leads and pulling them into your high converting funnel
• Having your thought leadership serve as your lead generation

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

Don’t get me wrong, Instagram Reels and Stories can make you money, but if you want a real return on your time and energy, then email marketing is where it’s at, hands down. Email marketing is literally the best thing you could be doing right now. But so many people aren’t taking advantage of their email because they think “it’s a long game.” But is it?

In today’s episode, I’m busting the myth of why email marketing isn’t a long game at all and why it’s actually the best return on your energy. I’ll also tell you how - if you take the time to implement it correctly - your emails can literally pay off for years down the line.

“You have to sell. You have to send a sales email and see how it converts. And you have to optimize it, and you have to test your subject line.”

Here’s a closer look at the episode:

• Why email marketing is the best thing you can do right now
• How you can make more money while doing less work
• Why consistency is key
• The number one marketing tool you need to use

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

I hate to say it, but one thing that bro marketing has really hit the nail on the head on is the concept of doing the least amount of work possible and getting the most out of it. To be honest, this is a great idea that all businesses should strive for. So how do we get the highest returns from our lowest lifts through our marketing methods that are right for our industry and female clientele that doesn’t smell like bro marketing? By creating an automated, low lift launch.

In today’s episode, I’m sharing how you set up your email marketing so that it handles the entire journey from pre-launch all the way to the end of your launch. This means you can show up to one live event, let email marketing handle the rest, and create any extra content only if you choose to. 

Tune in and learn how to set up a foolproof, automated, and low lift launch system that continuously nurtures, connects, and converts your audience.

“Your emails and your live event and anything that you do surrounding that should be what is nurturing, connecting, and converting people.”

Here’s a closer look at the episode:

• The concept of low lift and high return marketing methods
• How to adopt this method to your industry while avoiding coming off as a bro marketer
• Why you want to show up to one live event and let email marketing handle the rest
• Creating social media content that isn’t necessary but supplements your funnel
• Why relying on an automated low lift launch allows room for life to happen

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

Building an email list doesn’t necessarily equal profit. You might be creating amazing lead magnets and doing all the freebie workshops to get hot leads to sign up, but if you aren’t nurturing and selling to your list, then you’re missing out on the most profitable marketing strategy out there: email marketing. 

In today’s episode, I’m talking about why so many entrepreneurs and business owners neglect their email marketing, how to get past the sales block surrounding email, and why one-off emails for your newest launch aren’t enough to get you the results you want. I am also giving you actionable steps to move the needle forward in your email marketing strategy so you can see real profit from your list.

Tune in for an action-packed coaching session on how to jumpstart your email marketing strategy today!

“Email is exclusive marketing achieving intentional leverage. So make it exclusive so that you can leverage it accordingly.”

Here’s a closer look at the episode:

• What makes people neglect email marketing
• Why your audience needs to know they can purchase from your email
• How to train your audience to buy from you
• Steps to make your email marketing profitable
• A dive into my own email framework

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

Lattice Hudson, also known as the queen of high-ticket evergreen funnels and Facebook marketing, joins us on this episode of our continuing Finesse Your Funnel series. Lattice is a CEO who is 100% focused on her lane. She’s cool, calm, and collected all while having a wealth of knowledge.

In today’s episode, she shares her secret sauce for selling on Facebook. Her approach is so effective that going live once in her group can generate anywhere from 3 to 10 applications. We also discuss the challenges between selling one-on-one versus high-ticket group programs. Tune in to this episode and take what you need from the many gems Lattice shares from social selling, repurposing content, building your team, and her program--the Elevate to Success Accelerator.

“Because when you're working one-on-one, you're meeting with that person on a consistent basis. So you're able to validate your offer so much quicker and build that confidence for yourself.” - Lattice Hudson

Here’s a closer look at the episode:

• How Lattice entered the coaching space
• The challenges between selling one-on-one vs. high-ticket group programs
• The secret sauce to selling on Facebook
• Lattice’s process of repurposing content
• How Lattice built her team
• Are you the right fit for the Elevate to Success Accelerator?

Resources:

• Lattice’s Instagram: https://www.instagram.com/latticehudson/
• Elevate to Success Accelerator:  https://latticehudson.com/elevate-to-success-accelerator 
• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

Everybody loves talking about $5k and $10k months, which is all good and dandy. But I think it’s beyond time to talk about how writing a quick, 5-minute email can easily bring in over $100 while you sleep. 

This literally just happened to me, and it can 100% happen for you, too. My email list is my hottest lead pool, and if your email list isn’t producing similar results to mine, then we need to talk about your email marketing funnel.

In today’s episode, I’m talking about the power of email marketing and why your list is where conversions and money-making magic happens. Live streams and social content are still important, don’t get me wrong, but email marketing is one of the most profitable ways to market and grow your business. So tune in to listen to the nitty-gritty details of what goes into making money (and connections) through email marketing. 

“When it comes to building a profitable funnel, make sure that you're setting up your entire journey to support the coldest audience member that you have and lead them to the next step.”

Here’s a closer look at the episode:

• The most profitable way to market yourself
• Why cold leads are just waiting for the right offer
• How to make sales without a heavy launch 
• Why you need a list of qualified leads
• The real win behind email marketing 

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/

I am so eager and excited to share the new funnel strategy that I’ve solidified over years. My thought leadership funnel hits every corner of the market that is not being hit right now. I want you to feel extremely confident and empowered with your offer. Although I know it takes time, my thought leadership funnel gives you the permission to stop doing the most and start focusing on exactly what works.

I talked about the tangible funnel trifecta being copy, tech, and design in the previous episode. I also shared that the glue that anchors it together is thought leadership. In today’s episode, I share a case study of my Thought Leadership Funnel and other battle-tested frameworks that have worked for a client of mine, how she has developed her lifetime launch angle for everything she decides to launch from here on out, and how you can do the same.

“Your thought leadership literally centers everything you do. And I'm not talking about just having a cool niche offer, I'm talking about the core concept that you might not have even fully realized yet that is the primary driver for your most successful client results.” - Kirsten Roldan

Here’s a closer look at the episode:

• How thought leadership anchors the 3 components of the tangible funnel trifecta
• Getting clear on your thought leadership 
• Case study: How my client created her lifetime launch angle
• How you can get clear on your thought leadership and create your lifetime launch angle

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching:  https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/