Million Dollar Practice Builders with John Nesbit

Events are an easy way to educate a large group of people on the much better alternatives to surgery or medication that the chiropractic field offers. But still, a lot of docs don't do them.

I know the reasons why some docs don't feel like doing events, but they definitely have their place in the promotion of a practice.

Watch the video below where I go over if you should be doing events as a new-patient acquisition tool.

Often docs spend a lot of time thinking of, conceptualizing, and then getting designed a logo for their practice to use as their main marketing symbol. They will put it on their letterhead, their office, a billboard, their emails, and so on. Which are all fine by the way. But where you get into trouble is when you put your practice logo as the face of your Facebook Page. Why is it a bad thing to have your logo as your Facebook page's profile image? Well, there are actually 3 things to keep in mind.

I did thorough research on the reasons why patients choose a practitioner and it boiled down to just three main ones.

To learn why your Facebook Page should NOT have your logo as the profile picture and the three main reasons why patients choose their practitioner, watch the video.

Medical marketing and chiropractic marketing methods have essential and key differences between them.

There is an actual scale that potential patients rise up when they have a condition that you treat. They start at the bottom: not even being aware they have a condition, and they then have FOUR more states they rise through in seeking care for their condition.

I cover the scale, and the difference between medical and chiropractic marketing in the video.

One of the highest requested services docs ask for is "free traffic to my website". But before you jump at that service, ask these questions:

Can it be scaled as I grow?

Does it get consistent new patients?

Is it predictable?

Will it get me a good return on my investment?

How long does it take to get traction?

I answer these questions and more in the video.

There are a few simple, yet often disregarded, ways to really get your practice booming. And I mean the full-waiting-room, packed-schedule, booked-solid kind of booming.

Grant Cardone recently held his 3rd 10X Growth Conference in Florida, so I felt inspired to share with you how you can 10X your practice without rah-rah, hoop-la and a pile of motivational novels. (No disrespect to Grant, I'm actually a big fan of his).

If you want to go home on time, have a consistent flow of new patients, and 10X your practice, then try these 3 simple steps I go over in the video.

Before you decide to drop tens of thousands of bucks on a new machine, make sure you are doing it for the right reasons.

In this video, I show you how to solve the problem most docs think will handle with a new machine, and when you should in-fact buy one.

Hopefully this helps doc, keep on saving American healthcare!

A lot of docs dislike doing events. Whether it's from lack of success, or just generally don't like public speaking. Some docs simply prefer a one-on-one ROF set-up.

Whatever your reasoning is for not doing events, I assure you, they aren't money wasters. In this video I compiled some tips from very successful docs who utilize events as a huge tool in their practice to get new-patient sign-ups and new appointments in droves.

Hope you learn something from it, let us know if you had a good event!

Why invest time and effort into training your front desk person to be a robot? If you have ever talked to a robot before, whether an actual one or just a robotic person, you know it can feel like you are just being run through a machine rather than the person on the other end genuinely hearing you out and caring about your concern.

It has been proven that new-patient arrival rates increase when you drop to scripted robot act and treat the person like you give a damn about their problem.

There has been, and still is, a major shift of focus on marketing channels in the past decade. With technology becoming more and more accessible and easier to use for all generations, advertising online sometimes seems to be the only real way of having effective marketing.

But is that true? Are there other channels which are working for chiros and MD/DCs?

There sure are. And with these channels, combined with online advertising, its a surefire way to gain serious traction with your marketing message.

Use the channels that are proven to get real results, qualifed new patients, delivered.

When the finances are thinning, and bills are growing, how do you combat what seems to be an unavoidable bankruptcy?

You might think, "Oh, well I should just continue doing what I'm doing and something good is bound to happen."

Seems too reliant on chance. You have enough training in your field to know when something will work on a patient. You wouldn't try something in hopes it may work with very little chance it will.

And neither would I, so let me tell you what to do in this scenario where income is tight and you can't seem to break out of it.

The solution isn't based on chance, but real world results.