Sales can be a touchy subject. Some chiropractors don't like the idea of selling, they think it makes them look shady. There is a secret to selling that can make or break a practice and it's future expansion.

In the video above I go over my own personal trouble with selling when I started out, and what it took to turn that all around. I also reveal a big juicy datum that can really transform your sales ability.

Spying on your competitors marketing isn't unethical. It is a good source of information on what other doctors in your area are doing in their marketing that is either working or not.

In this video I show you the 4 easy but effective ways to find out what your competitors are doing in their marketing and what information is most key to take away from your research.

There are 3 extremely vital things that need to be present if you want to exit your practice profitably. Selling a dying practice is almost impossible, as is with one with a lot of debt. The in-dept practice could be sold, but most likely the doctor who owned that one is also in loads of debt and may not make as high of a return from his sale as he thinks.

There are two ways to exit a practice:

In the video, I go over the 3 steps to achieve either 1) or 2) above, and with money in the bank to live with more freedom.

Before you decide to discount your services, or if you have already done so, there are 4 key alternatives you can do to either a) return to normal case-value pricing, b) continue pricing your services normally or

Discounting of services usually comes about when marketing efforts, closing techniques, etc. result in little to no revenue for the practice and out of necessity, the doc will drop the prices to attract more customers. But this can ruin a practice as they can be forever known as the "cheap doc".

Watch the video to learn these 4 alternatives that can keep you from employing deep discounts to solve your practice issues.

To get a million dollar practice, whats the most important prerequisite? Hint: it's not a million dollars.

And don't say "new patients" either, because although you may have a new-patient deficit, how can you become a million dollar practice without the one thing that will turn those leads INTO new patients? IT SALES!

Without a stellar sales technique, no practice can become a million. or multi-million dollar one, even with a consistent flow of qualified new patients.

In the newest edition to the Million Dollar Practice Builders Show, I show you the 3 rules that can help you achieve huge success in sales for your practice.

Watch the video!