Episode 56: On this episode of Pursuit of Profit Cliff and Justin speak with John Erlandson, co-founder and president of Soccer Stars. We discuss how they acquired an existing business and use franchising to scale it across the country, how they grew their corporate locations to $18 million. We discuss the underserved market and how the bulk of their revenue comes from ages 8 and under. Take a listen...

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Timestamps:

01:20 - journey to entrepreneurship

06:08 - franchise mastermind groups

09:13 - customer acquisition

14:33 - leveraging AI & other technology

19:36 - earnings claims

24:30 - who's the right franchisee

36:30 - what is "intrapreneurship"

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Links:

🌐 Website - Soccer Stars

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.