Interested in incredible business stories? How bout' the Milwaukee music scene? We've got you covered. 

Gary Witt who took the PABST Theater Group from one theater that was losing (a lot of) money back in 2002 to a group of 6 venues that now does over 800 shows a year in the Milwaukee area. 

JR Lockwood through a lot of trial & error and hustle has taken Green Monké from zero to a national leader in the hemp beverage category, available across the country and is now the official THC infused beverage partner of the PABST Theater Group. 

We cover: 

• Origin story of the PABST Theater Group 
• Origin story of Green Monké 
• Why they came together 
• JR's return to Milwaukee 
• The Milwaukee Music scene and Gary's best stories 
• What MKE can do better as a city 
• And more! 

Looking for some awesome things to do in and around Milwaukee this fall? We've got you covered. Richie sits down with Claire from VISIT Milwaukee to cover: 

Festivals 

• Wine & Harvest Fest - Cedarburg, Sep 20-21
• Oktoberfests
  • MKE at Summerfest Grounds for the first time 
  • Germantown, Sept 27-28
  • Cedarburg, Oct 4-5
  • Bavarian Brew House 
  • Burlington, Oct 4
  • Lake Geneva, Oct 11-12
• Harvest Fair at Wisconsin State Fair Park - Sept 26-28
• 150th anniversary of the Milwaukee Fire Dept 

Events 

• Milwaukee Uncut/CLRC 
• New Berlin: Ultimate Fall Craft & Vendor Fair at New Berlin Ale House, Sept. 28
• Holy Hill Arts & Crafts Fair - Hubertus, Sep 20
• Sunday, September 21, Football Tailgate at Davidson Park
• Southside dining week September 27 - October 4 
  • Zocalo Food Truck Park Sept 29 - 12pm - 3pm 
• Oak Creek: Fall Festival at Drexel Town Square, Oct. 25
• Bay View Bash - Sep 20
• Milwaukee Flavor Live Cooking classes at Milwaukee Public Market
• Milwaukee Theater Week 

Places/gems 

• Fall Brewery Guide 
• Basses Farms (pumpkin fest Sept 20 - Oct 31)
• Pack and Bushel 
• The Elegant Farmer
• Potawatomi’s Sportsbook since it’s officially football season?
• Vm cookbook this fall! Perfect for gifting. 

New Openings

• Walker’s Point 
  • Mobcraft 
  • Banderas 
• Your office 
• Cassis - French Bistro (Water St.) - same owner as Birch (James-Beard nominated Kyle Knall)
• Associated Bank Theater Center 
• Tosa Troll 

Little Road Trips 

• Football: Badgers/Packers 
• Holy Hill 
• Hikes
  • Paradise Springs in Eagle, WI + East Troy + Deusterbecks + Eagle Park 
  • Hikes 
  • Post card cabins 
• House on the Rock - Spring Green, WI
• The Little Farmer - Malone, WI

You may know him from his viral pop ups over the summer or some of his recent events and shows that have drawn thousands of people but that wasn’t always the case for Bryan Gorelik - now known as DJ BG Good. 

We cover: 

• Graduating UWM, working a day job then telling his Russian parents he was quitting to go full time as a DJ 
• Viral Pop up at the Milwaukee Night Market 
• His crazy experience opening for Shaq in Panama City Beach 
• Favorite Food Spots around Milwaukee 

Get 30% off Green Monke with the code "Uncut30": https://www.greenmonke.com/

They’ve racked up millions of views in the last month on the TikTok smash hit “There It Is” -- but who are the men behind the lyrics, the beat and the dance? 

We got to sit down with Milwaukee Hip Hop Artist 414 Big Frank, Tommy Violet and Sunny Lou and covered:

• 414 Big Frank’s long road from growing up on the North Side of Milwaukee to break out hip hop artist  
• Sunny’s back story & how he got into producing 
• Who is Tommy Violet 
• How did they come together and how did the dance happen for “There it is” 
• The music video shoot 
• The Milwaukee Music scene and why they live in Milwaukee 
• Gem of the Week Presented by Kessler’s Diamonds 
• Dating Call ins: 
  • Gym Date Gone (Very!) Wrong
  • A bold move the morning after a one night stand 
  • A guy who just wanted to cuddle 

From playing in local Milwaukee bars to playing on stages in front of tens of thousands of people all over the world, John Sparrow’s story is incredible. 

PS: The Femmes will be back in Milwaukee at the PABST Riverside and just added a new show on October 19th (the October 18 show sold out)–you can get tickets here: https://www.pabsttheatergroup.com/venues/detail/the-riverside-theater 

We cover: 

• John’s backstory growing up in Milwaukee 
• Struggles, first big break, and making it as a musician 
• First time playing with the Femmes 
• Best fan interactions 
• Pre-show routine 
• The evolution of the Milwaukee music scene 
• And more 

The NHL standout & Boston Native is back in Milwaukee for the offseason and dropped by to give his incredible backstory, some hilarious hockey stories, and why he loves living in the 414. 

Topics discussed: 

• Weirdest fan interaction 
• High school with Pat Connaughton and Joe 
• Going to Havard 
• Coming back from concussions and trying to play pro hockey 
• Making the league 
• Time in Milwaukee & Chicago 
• Meeting his wife (at Joe Cats) 
• An encounter with Justin Bieber while playing for Toronto 
• Favorite things about Milwaukee 
• And more 

This episode is co-hosted by the electric Joe Stanton 

The city neighboring Milwaukee has not always had the best reputation but has undergone a massive transformation over the last decade and there is no question that “Stallis” is and has been on the rise. How has this transformation taken place and what does the future of the city look like? 

On this episode we got to sit down with: 

Lori Fredrich: Award winning dining editor at OnMilwaukee 

Dana Spandet: Owner Flour Girl and Flame 

Chef Thi Cao and Carly Weber from Wild Roots 

Topics Discussed 

• Evolution of Stallis 
• Backstories 
• Stallis Date Night recommendations 
• Top dive bars 
• Biggest Misconceptions 
• The Hot Mayor running the city 
• The Housing Market 

What’s it like when you get pulled out of a college class because Drake wants to meet with you?

Wave Chapelle got discovered shortly after moving to Memphis for college and his life went Zero to 100.. Real quick… after signing with Yo Gotti.
In this highly entertaining episode we discuss:

• Getting his first big break
• Growing up in MKE
• Stories with Lil Wayne, Drake and Yo Gotti
• Going independent in 2016
• Milwaukee Music scene & artists to watch
• The Milwaukee Bucks eventful off season

If you enjoy the outdoors, hiking and trying new breweries this episode is for you! 

We got to sit down (and have a beer with) Andrea and Derek Schwab, the couple behind the popular Instagram account Midwest Hikes and Hops who filled us in on all the must try hikes and breweries around the state (and some outside) including hidden gems we’d never heard of! 

Topics: 

• How’d you start the page? 
• How has your growth trajectory been? 
• Craziest hike you’ve been on 
  • Scariest hike?  
• Best hikes and hops combos? 
• Hidden gem hikes and breweries in the state 
• Beer gardens to check out 
• If someone wants their significant other to go camping

We catch up with Chef Adam Pawlak following his big Cutthroat Kitchen win, sit down with Jersey Frank Di Meglio to talk about Northwestern Mutual’s Annual Meeting and his updated top four pizza spots in Milwaukee, and chat with Allen Halas for recaps on Summerfest and Harley Fest—plus a spotlight on female Milwaukee artists to watch and more.

Chef Adam Pawlak:

• Behind-the-scenes of his $14.5K Cutthroat Kitchen win on Food Network
• The wild strategies and sabotage secrets from the show
• Upcoming Italian pop-up dinners at Lupi & Iris (Aug 18) and Birch (Aug 26)
• His must-try burger spots in Milwaukee

Jersey Frank Di Meglio:

• What really goes on during Northwestern Mutual’s 145th Annual Meeting
• The $19M+ impact the meeting brings to Milwaukee each year
• Why it’s one of the city's best recruiting tools
• Updated Top 4 Pizza Picks in Milwaukee

Allen Halas:

• Recap of Summerfest 2025: best nights, surprise sets, and beat battles
• Harley Fest highlights, including Chris Stapleton’s sold-out show
• What’s next: Lollapalooza, block parties, and Club Charlie’s fundraiser
• 10 female Milwaukee music artists to watch

Successful candidates will begin as financial representatives. Financial Representatives are prohibited from using the title “Advisor” until licensures are obtained (including SIE 6 and 63) and Northwestern Mutual specified courses are satisfactorily completed.

This is a paid advertisement. For Northwestern Mutual company facts, please go here (Milwaukee.nm.com).