Mind The Gap by Freshchat

In a world of diminishing creative bravery and faltering readership base, how do you ideate and distribute content? Ed Shelley opens up about the content process at ChartMogul and talks about a journalistic and business case mindset for ideation, naturally high engagement for distribution, and hiring people for content who are not an obvious choice for the role.

Ed is the Director of Content at ChartMogul and has 7+ years of experience in defining, building, and marketing Saas and AdTech products.

“Entrepreneurship can be a lonely ride; a lot of self-flagellation comes from it,” says Ashwini in her own words. The CEO and Founder of Mad Street Den talks to us about entrepreneurship, bootstrapping vs funding, and the gaps and opportunities in retail today.

After more than a decade of her career in Silicon Valley, Ashwini returned to India to found and bootstrap her AI-startup with her neuroscientist husband.

Activation. Retention. Revenue. They are all byproducts of one single thing – great onboarding. Ty joins us to talk about the most impactful metric in onboarding, the right owner for it, and the analogy it shares with dating.

Ty is the Director of Marketing at Appcues where he has onboarded close to 25 mn users. He has also helped companies scale to $8 mn in ARR and increase self-service sales by 10x.