Mind The Gap by Freshchat

Welcome to “Mind the Gap News” - your weekly roundup of startup news on acquisitions, funding, and startup trends around the world.

Missing out on updates from the startup scenes around the globe? - We got you covered! This podcast will provide a 10 minute highlight reel of all that happened in the startup ecosystem last week.

More than 12 million people reach out to Buffer every month through your content and brand awareness campaigns. They have about 100 thousand new users acquired each month. Don't you want to know what happens behind the scenes?

In our conversation with Sean, we will decode his famous concept of growth pyramid, and deep dive into different aspects of building and scaling a fast growing company.

How many of you feel that your social media engagement is dropping constantly compared to before? With so much noise around social media and strategies for branding, marketing, and customer service on social, it’s high time we got some advice from an expert on how to truly deal with customer experience on social. In this episode, Dan unveils a winning formula to influence customer love on social also talks about how you can make your brand lovers be louder than your haters.

As marketers, our job doesn’t end at getting people to our website. It’s when they perform a desirable action is when we actually hit our KPIs. If there’s one vehicle that can help us with this, it’s CRO. In this episode, we talk to Peep about CRO advice for businesses at each stage, trends in CRO, behavioral design, why process matters over tactics, and the right skills for a CRO expert.

Peep Laja is the Founder of ConversionXL, the CRO institute that helps you learn from the top 1% in the industry.

Video personalization is evolving to become the full proof solution for quality lead generation. The perceived limitations like spending $$$$ to outsource videos and thinking about videos for only a big brand campaign is a thing of the past now. Tyler joins us to talk about:

- How to build a culture where people aren’t intimidated to incorporate videos

- Why the goals for any video campaign shouldn’t be views but conversion

- How to associate videos to individual accounts

- How to increase the lifeline of videos, and

- How to take your video marketing to a next level: a 3-step approach

This episode brings different perspectives together — on similar gaps but different approaches by different people. Taking the center stage are leaders from companies like Cisco, Typeform, ChartMogul, Mad Street Den, and Appcues. We talk to them about numbers in their domain, productivity hacks, secrets for hiring, learning resources, and more.

When a giant multinational conglomerate specializing in hardware and high tech enters the Saas business, things massively change. The center of all the change is the customer — new processes, touchpoints, and the need for an unified experience. David joins us to talk about how Cisco delivers customer success at scale, segmenting customers when the world is their audience, and how culture needs to be at the forefront of this change.

David Sakamoto is the Head of Customer Success for the Americas at Cisco.

SEO is no longer just about search engines. It’s an outcome of bringing the real, digital, and search engine world together. Enter Search “Ecosystem” Optimization. Our tete-a-tete with Dan covers approaching SEO holistically, the biggest source of views on YouTube, and his top 3 insights from interviewing close to 100 SEO experts.

At Typeform everything is centered around the customer and you will concur when you hear this: The customer success division in the company is responsible for sales, account management, and prospecting functions. And to evoke your curiosity a little further, the sales team operates without any quotas or commissions.

David Apple, General Manager - US and VP of Customer Success at Typeform joins us to talk about how his team operates, competition, difficult customers, hiring for customer success, and the journey from football (Barcelona) to American football (Silicon Valley).