Have you ever noticed you sometimes make choices you can hardly explain? Let’s say you’re thinking of buying a new suitcase. You see one for $400 in the shop window, and then another one for $100, and the offer is, of course, time-limited. You get the second option without any extra thinking. That’s the kind of anchoring marketing experts use to sell you things you don’t really need. And it's just one example of a mind trap we all fall into.

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