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Mindful School Marketing: Finding a great podcast co-host
Forming a successful partnership in business might be the most powerful, yet, most challenging things to do right.
This goes beyond simply linking to each others business or handing over the occasional customer referral. I’m talking about two (or more) partners both handling responsibilities and working towards a shared goal for the overall mission.
Tara Claeys, founder of Design TLC, has a certain knack for this stuff. She co-hosted the WordPress podcast Hallway Tracks along side Liam Dempsey and is now laying down the roots with a new partner in podcasting, Aubrey Bursch.
So I think it goes a little something like this: Aubrey invests her knowledge and experience with Easy School Marketing into the podcast content, while Tara flexes her strengths in design, compassion and years of podcast experience.
Together they host Mindful School Marketing, The Go-To Podcast for Independent School Professionals.
Transcription
Tara Mindful School Marketing Matt Report + 2
[00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features.
[00:00:15] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website.
[00:00:35]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show
[00:00:56]Matt: [00:00:56] episode of the Matt report is brought to you by search WP. Find search [email protected]. Let’s talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for.
[00:01:18] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don’t give it to us anymore.
[00:01:36] Put on-site search front and center for your visitors. Get that data back. Get searched [email protected] along with their metrics. Add on that search wp.com. Thanks for supporting the show.
[00:01:49] Forming a successful partnership in business might be the most powerful, yet most challenging things to do. Right. That’s probably an understatement of the year. This goes beyond simply linking to each other’s businesses or handing over the occasional customer referral. I’m talking about two or more partners, both handling responsibilities and working towards a shared goal for the overall mission.
[00:02:10] Tara clays, founder of design TLC has a certain knack for this stuff. She co-hosted the WordPress podcast hallway tracks alongside Liam Dempsey, and is now laying down roots with a new partner in podcasting, Aubrey Birch. So I think it goes a little, something like this. Aubrey invests her knowledge and experience with easy school marketing into the podcast content while Tara flexes her strengths and design compassion, and years of podcast experience. Together. They host mindful school marketing, the go-to podcast for independent school professionals.
[00:02:40]You’re listening to the Matt report, a podcast for the resilient digital business builder. Subscribe to the newsletter at maryport.com/subscribe and follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Please share this episode on social media. We’d love more listeners around here.
[00:02:56] Okay. Let’s talk to tara and aubrey and why they started this [00:03:00] crazy podcasting thing that they
[00:03:02] Tara: [00:03:02] First of all. Thanks for that. Nice mention and hallway chats is really a labor of love that Liam Dempsey and I did for three years. And I think that was it a great experience for us and introduced me to podcasting and it was a complete community donation, there was no business development involved with it at all.
[00:03:21] And so, and we loved it and I continue to love it. But As time went on during that three-year period of time, I started niching down my own WordPress agency to do work for mainly schools and nonprofits. And as part of that process reached out and met other people in the school, community, marketing community, Adria among them.
[00:03:38] And she and I have been in a mastermind for over a year now. And so we struck up a good friendship and also collaboration, our services sort of overlap. And so the long answer is that we in that. In that relationship that we built as hallway chats was sort of winding down. I really didn’t even miss a beat before reaching out and seeing if Abby would like to do a podcast that that was directed toward our, our common target audience, but also that we could have fun doing as well.
[00:04:12]So there is a business development aspect of this for us, as well as a community aspect as well.
[00:04:18]Matt: [00:04:18] The, yeah, you’ve obviously have a knack for finding.
[00:04:25] Great co-hosts, which is not an easy feat in the podcasting world. It’s one that I have failed miserably at for about nine years as a podcast. It’s like just trying to find somebody who just wants to talk to me for an hour every week. What’s wrong with that.
[00:04:39] Shouldn’t be that difficult. It’s very difficult. Aubrey, I’m going to pass the question over to you. Is this your first time into podcasting? And if so, how did you feel
[00:04:49] joining
[00:04:50] Aubrey: [00:04:50] And it’s been a blast. And I am so thankful every day that Tara actually asked me to do a podcast with her because I was thinking around February, 2020, I was like, I should launch it. Podcast. And I’m so glad I didn’t act on that first impulse because Tara’s kind of taken me under her wing and really like showed me everything that goes into, preparation for a podcast, execution, everything.
[00:05:15] And it’s just been a great learning process for me. And also Tara?
[00:05:19] is one of the most generous, amazing. Like solid people you’re you’ve ever met. I, as you probably know, Matt. And so we just kind of hit it off in terms of, understanding each episode and what our flow was with the episode.
[00:05:34] And so we jumped right in and she’s been just such a great...
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By Matt Report & Matt Medeiros
4.9
133133 ratings
Forming a successful partnership in business might be the most powerful, yet, most challenging things to do right.
This goes beyond simply linking to each others business or handing over the occasional customer referral. I’m talking about two (or more) partners both handling responsibilities and working towards a shared goal for the overall mission.
Tara Claeys, founder of Design TLC, has a certain knack for this stuff. She co-hosted the WordPress podcast Hallway Tracks along side Liam Dempsey and is now laying down the roots with a new partner in podcasting, Aubrey Bursch.
So I think it goes a little something like this: Aubrey invests her knowledge and experience with Easy School Marketing into the podcast content, while Tara flexes her strengths in design, compassion and years of podcast experience.
Together they host Mindful School Marketing, The Go-To Podcast for Independent School Professionals.
Transcription
Tara Mindful School Marketing Matt Report + 2
[00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features.
[00:00:15] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website.
[00:00:35]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show
[00:00:56]Matt: [00:00:56] episode of the Matt report is brought to you by search WP. Find search [email protected]. Let’s talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for.
[00:01:18] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don’t give it to us anymore.
[00:01:36] Put on-site search front and center for your visitors. Get that data back. Get searched [email protected] along with their metrics. Add on that search wp.com. Thanks for supporting the show.
[00:01:49] Forming a successful partnership in business might be the most powerful, yet most challenging things to do. Right. That’s probably an understatement of the year. This goes beyond simply linking to each other’s businesses or handing over the occasional customer referral. I’m talking about two or more partners, both handling responsibilities and working towards a shared goal for the overall mission.
[00:02:10] Tara clays, founder of design TLC has a certain knack for this stuff. She co-hosted the WordPress podcast hallway tracks alongside Liam Dempsey, and is now laying down roots with a new partner in podcasting, Aubrey Birch. So I think it goes a little, something like this. Aubrey invests her knowledge and experience with easy school marketing into the podcast content while Tara flexes her strengths and design compassion, and years of podcast experience. Together. They host mindful school marketing, the go-to podcast for independent school professionals.
[00:02:40]You’re listening to the Matt report, a podcast for the resilient digital business builder. Subscribe to the newsletter at maryport.com/subscribe and follow the podcast on apple or Spotify or wherever you listen to your favorite podcasts better yet. Please share this episode on social media. We’d love more listeners around here.
[00:02:56] Okay. Let’s talk to tara and aubrey and why they started this [00:03:00] crazy podcasting thing that they
[00:03:02] Tara: [00:03:02] First of all. Thanks for that. Nice mention and hallway chats is really a labor of love that Liam Dempsey and I did for three years. And I think that was it a great experience for us and introduced me to podcasting and it was a complete community donation, there was no business development involved with it at all.
[00:03:21] And so, and we loved it and I continue to love it. But As time went on during that three-year period of time, I started niching down my own WordPress agency to do work for mainly schools and nonprofits. And as part of that process reached out and met other people in the school, community, marketing community, Adria among them.
[00:03:38] And she and I have been in a mastermind for over a year now. And so we struck up a good friendship and also collaboration, our services sort of overlap. And so the long answer is that we in that. In that relationship that we built as hallway chats was sort of winding down. I really didn’t even miss a beat before reaching out and seeing if Abby would like to do a podcast that that was directed toward our, our common target audience, but also that we could have fun doing as well.
[00:04:12]So there is a business development aspect of this for us, as well as a community aspect as well.
[00:04:18]Matt: [00:04:18] The, yeah, you’ve obviously have a knack for finding.
[00:04:25] Great co-hosts, which is not an easy feat in the podcasting world. It’s one that I have failed miserably at for about nine years as a podcast. It’s like just trying to find somebody who just wants to talk to me for an hour every week. What’s wrong with that.
[00:04:39] Shouldn’t be that difficult. It’s very difficult. Aubrey, I’m going to pass the question over to you. Is this your first time into podcasting? And if so, how did you feel
[00:04:49] joining
[00:04:50] Aubrey: [00:04:50] And it’s been a blast. And I am so thankful every day that Tara actually asked me to do a podcast with her because I was thinking around February, 2020, I was like, I should launch it. Podcast. And I’m so glad I didn’t act on that first impulse because Tara’s kind of taken me under her wing and really like showed me everything that goes into, preparation for a podcast, execution, everything.
[00:05:15] And it’s just been a great learning process for me. And also Tara?
[00:05:19] is one of the most generous, amazing. Like solid people you’re you’ve ever met. I, as you probably know, Matt. And so we just kind of hit it off in terms of, understanding each episode and what our flow was with the episode.
[00:05:34] And so we jumped right in and she’s been just such a great...