Mindful School Marketing: Finding a great podcast co-host

Forming a successful partnership in business might be the most powerful, yet, most challenging things to do right.

This goes beyond simply linking to each others business or handing over the occasional customer referral. I’m talking about two (or more) partners both handling responsibilities and working towards a shared goal for the overall mission.

Tara Claeys, founder of Design TLC, has a certain knack for this stuff. She co-hosted the WordPress podcast Hallway Tracks along side Liam Dempsey and is now laying down the roots with a new partner in podcasting, Aubrey Bursch.

So I think it goes a little something like this: Aubrey invests her knowledge and experience with Easy School Marketing into the podcast content, while Tara flexes her strengths in design, compassion and years of podcast experience.

Together they host Mindful School Marketing, The Go-To Podcast for Independent School Professionals.

Transcription

Tara Mindful School Marketing Matt Report + 2

[00:00:00] This episode of the Matt report is brought to you by mal care. Learn more about Malik here at Dot com. You’ve heard me talk about mal care before, but they’re back with some interesting updates. Not only are they the WordPress plugin with instant WordPress malware removal. Well, let me read some of these features. 

[00:00:15] Deep malware scanning. They know about malware that other plugins don’t. Number two, that one click malware removal process makes it super easy to remove from your WordPress website and number three, a new feature called auto bot ultra defense system. Okay. I made that ultra defense system part up, but get this, it automatically blocks the bots hitting your website. 

[00:00:35]So, not only does that protect your website, but in the long run, it’ll improve speed of your site from not letting those bots through the doors. Check out mal care at care.com that’s mal care.com. I don’t want to be a malware specialist. You don’t either check out mal. care.com. thanks for supporting the show

[00:00:56]Matt: [00:00:56] episode of the Matt report is brought to you by search WP. Find search [email protected]. Let’s talk about the power of their metrics. Add on for a moment. Since I redesigned the Matt report website, I put search front and center on my homepage. Why search WP metrics metrics. Give me the inside data to what visitors on my site are looking for.

[00:01:18] I love the graphs and the actionable advice that it provides me. I can make informed decisions to create new content or optimize existing content that my audience is searching for. Remember when Google gave you all of that search data? Yeah, it was great. Back then, way back then when they gave it to us, they don’t give it to us anymore.

[00:01:36] Put on-site search front and center for your visitors. Get that data back. Get searched [email protected] along with their metrics. Add on that search wp.com. Thanks for supporting the show.

[00:01:49] Forming a successful partnership in business might be the most powerful, yet most challenging things to do. Right. That’s probably an understatement of the year. This goes beyond simply linking to each ot