When an idea develops into a business venture- the story of how the business started and became a startup and how things connected and why it is existing in the first place all comes through BRAND STORYTELLING. The story and its narration has to connect with the pulse of the people.

Creating the brand identity is the most important aspect of any new business or startup. The colours, font and the packaging wins half the game. Planning deeply at this stage will help win the game to some extent. Brand identity is the personality of your brand and never compromise on the quality.

The Startup BRAND AND LOGO determine atleast 40% of the success. Logo creates a familiarity among users and common man. Choosing the Logo that shines is inportant.

Once the business idea is developed, business had to get set and that would need funding. This episode discusses the various stages of the startup funding and the scaling up.

Any business or a startup is only as strong as their team. Creating a robust team to bring about a successful enterprise is important - their strength is the enterprise’s growth story.

A startup is born from an idea. Most people follow the linear graph of design thinking while I choose the non-linear path. How we create and expand our ideas - to demolishing it if need be is the content of this episode.

We are living in startup era. Everyone wants to have a business - which for some could be a side hustle. Coming four weeks we will discuss and talk about the steps to becoming an entrepreneur- from idea to formation of the company.

Concluding our topic on Zen- zen is the essence of simplicity in all its forms. We talk about the simplicity which is so grand - in design, living and relationships.

Practice Zen from the moment you wake up till your sleep time.

Slowing down- and doing things mindfully- enjoying the journey rather than results is Zen.

If every run irritates you- you will never get polished.

Zen originated from the word- Dhyana a Sanskrit word for meditation. How we begin our practice and augment it to develop our life - and incorporate it in all areas of our life and work for better results.