MindSet

Do It Yourself is a famous Google search for any household repairs or homemade decorations, but is there such a thing as "DIY Neuro"? In MindSet's latest episode, we are joined by Anna Wexler. She shares her expertise with Kathryn and Michelle as they discuss the hype and horrors of DIY NeuroTech! 

Meet our guest! 

Anna Wexler is an Assistant Professor in the Department of Medical Ethics and Health Policy at the Perelman School of Medicine at the University of Pennsylvania, where she studies ethical, legal, and social issues surrounding emerging technology. In particular, she is interested in do-it-yourself medicine, citizen science, and direct-to-consumer neurotechnology. She received her Ph.D. in 2017 from the HASTS  (History, Anthropology, Science, Technology & Society) Program at MIT, where her dissertation centered on the DIY brain stimulation movement.  She was a 2015-2016 visiting scholar at the Center for Neuroscience and Society at the University of Pennsylvania. In 2007, Anna graduated from MIT with two Bachelors’ of Science degrees, one in Brain and Cognitive Science and the other in Humanities and Science with a focus in Writing.  Prior to her move to academia, Anna worked for several years as a science and travel writer (and editor) based in Tel Aviv, Israel. 

Anna also co-directed, co-produced, co-edited, and co-wrote the feature documentary film UNORTHODOX (2013), which is available on iTunes, Amazon, and Google Play. The film, which took Anna and and her co-director, Nadja Oertelt, nine years to complete, follows three rebellious Orthodox Jewish high school teenagers through a transformative post-high school year in Israel.  Anna was selected as a 2007-2008 filmmaker-in-residence at WGBH in Boston to work on the project, and in 2012, the filmmakers completed a successful Kickstarter campaign to raise finishing funds. For more information, visit the Unorthodox website, Facebook, and Twitter.

In her spare time, Anna enjoys creating functional ceramics and pottery. Anna and her husband Jonathan Reisman, a physician and writer, are avid travelers who enjoy hiking in remote mountainous regions. 

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In MindSet Episode #57 Michelle and Kathryn have produced Journal Club #2! The article they focus on is "Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings from the National Library of Medicine. 

Journal Club Article 

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In MindSet Episode #56 Michelle and Kathryn discuss the New Reefer Madness with HCD's Senior Scientific Consultant, Martha Bajec, PhD. The New Reefer Madness is an important term used to help describe the rebranding of cannabis from a "No No" to a "Wellness or Health Additive."

Meet our guest!

Dr. Martha Bajec has spent the last decade working as a scientist and leader for some of the world’s largest and most influential consumer packaged goods companies. With undergraduate and master’s theses focused on neurotransmission in model organisms and doctoral work on individual differences in human oral sensation, Martha has put the rigor and stringency of her training to work in delivering evidence-based insights on CPG categories ranging from fortified milk-based products through carbonated beverages, and beer and wine through tobacco and cannabis.

As Principal at Bajec Senseworks consulting, Martha lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.

Extra links:

HCD's work with ASTM |https://cannabisindustryjournal.com/news_article/astm-launches-standard-for-international-intoxicating-cannabinoid-symbol/

HCD's ASTM Infographic | https://adobe.ly/3Pcyi10

Darwin Millards MindSet Episode| https://www.youtube.com/watch?v=eQgVYrhF9aU

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In MindSet Episode #55 Michelle and Kathryn discuss Facial Coding! Facial Coding is when you collect and categorize emotional reactions from facial expressions. If you are interested in knowing more listen to this curious conversation.

Facial Coding White Paper 

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Kathryn and Michelle are back on the mic with Episode #54 of MindSet! Today they are discussing Sensory Memes! But... what exactly are they, how do they affect us as the consumer, and what is the future of them in advertising? Listen to the full conversation now!

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First Monday of April - how is the year going by so fast? In this episode Kathryn and Michelle are joined by a very special guest, Nick Thomas. You can look forward to them discussing about the market research industry, publications and more.

Meet our guest!

Nick Thomas would describe himself in a Twee, which is 280 characters as I'm happily married and the proud father of two boys aged 5 and 9, living in Surrey, UK; overeater and underachiever; jack of all trades bored by doing any one thing for too long. Founder and owner of MrWeb Ltd which publishes DRNO, the global insight industry's only 'proper' daily paper.

If want to read the full spread of MRWeb's collaboration with HCD Research follow this link | https://online.flippingbook.com/view/1040202418/

Coming Soon for MRWeb!

Next Feature Issue | Insight in the Mobile Age, June

Next News Issue | Tonight and Every Weekday Night!

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Episode #52 is rolling out! In today's episode President & CEO of HCD Research, Glenn Kessler joins Kathryn and Michelle to talk about Brand Harmony. What is brand harmony? Why should you care? And why does your company need to know? Listen to the full episode to learn more.

Meet our guest!

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing, and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising.

He is a regular guest speaker at The College of New Jersey, The Wharton School, the University of Pennsylvania, and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.

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In this episode, our very own Allison Gutkowski of HCD Research dives into the curious conversation with Michelle and Kathryn about our tool Simplicit! Simplicit is the Self-Assessment Manikin (SAM) + Implicit Testing methodologies combined!

Meet our guest!

As Director of Global Research for HCD Research, Allison specializes in all thing’s client related, including educational sessions on applied behavioral neuroscience and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Allison has been a guest lecturer at Wharton School of the University of Pennsylvania, The College of New Jersey and Rutgers University.

Allison is very passionate about what we do here at HCD and loves to talk about it. Allison loves hearing clients’ pain points and unique obstacles that they face with their products and brands. This allows us to explore new approaches and applications that provide a solution to a problem they have not been able to solve with past research approached. Each question brings a new challenge.

Ms. Gutkowski earned a Bachelor of Science degree in Business Administration from The College of New Jersey. In 2011, Allison joined the HCD team and began by understand the research processes and the inner-workings with each unique project. This brings a holistic understanding to her current role and enjoys being involved in every aspect of the project journey.Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.

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HCD Research's MindSet has hit a new milestone! 50 Episodes of curious conversations have been out there for you to listen to - what a journey it has been for HCD Research and our two wonderful hosts Michelle and Kathryn. Also, a special shout out to all of our guests as you make this content even better and a huge thank you to all of our valued listeners!

In this episode, we have a wonderful guest, Dr. Elizabeth Johnson or better known as Zab. Dr. Johnson and Kathryn speak on how the field of applied neuroscience can be used in just about every factor of life but also how most people don't even know what, why or how their own brain works!

Meet our guest!

Elizabeth (Zab) Johnson is the executive director and senior fellow of the Wharton Neuroscience Initiative. Her research focuses on vision and visual behavior. Her work spans physiological approaches in the retina and early visual cortex to using eye tracking to investigate how human observers look and navigate through the world, how these processes unfold over time and with experience, and the role of social cognition and decision making in these processes. As an expert on color vision, she collaborated with Lenovo to develop computer and tablet screens with features that provide a more personalized color experience and has worked with US military special operations forces and the FBI to improve their visual training and assessments.

Before joining Wharton, Zab was a research professor of neurobiology at Duke University's School of Medicine, where she also launched the Duke Institute of Brain Sciences.  She received her PhD in neural science at New York University and an AB in psychobiology from Mount Holyoke College. She is passionate about how neuroscience can impact and improve many aspects of how we make choices, lead organizations, and live our lives. Her research and practice strive to push applications of neuroscience outside of the traditional laboratory, in order to find new solutions for real world challenges that impact both business and society.

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Wharton School at UPenn's Neuro Website

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Get ready for a MindSet Episode that rivals the best half time performance. In this weeks special release, listen to Michelle and Kathryn talk with Dr. Mudje Yuksel who has the most interesting career history and the E-Sports industry!

Meet our guest!

Dr. Mujde Yuksel is an Associate Professor of Marketing and the Director of Graduate Programs in Marketing at Suffolk University in Boston.

She is a consumer behavior researcher with a special focus on digital consumption and sports and entertainment marketing. She has a number of publications at various marketing journals (e.g., Journal of Marketing Management, Journal of Business Research) in addition to more specialized sports management journals (e.g., Sport Management Review). She is currently an Associate Editor at the Journal of Consumer Marketing.

As an educator, she enjoys teaching project-based courses that focus on how customer insights shape marketing strategy. She has also taught sports marketing and, most recently a grad course on Customer Experience (CX) with a neuromarketing perspective.

Outside the University, she is currently participating in the Collective Think Tank, a global consortium created by Wasserman to raise visibility of women and drive inclusion in sports, entertainment, and culture. She also sits on the Board of Directors of the Merrimack Valley YMCA.

Prior to pursuing a career in academia, she worked as the sponsorship coordinator of the 2010 FIBA World Championship. She was previously a professional basketball player and won several medals as a competitor for Fenerbahce Women’s Basketball and the Turkish National Team. She was also an official Nike Athlete during her professional sports career.

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Transcription of MindSet

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