MindSet

Michelle and Kathryn talk with Falisha Karpati about inclusivity within the work space!   

Meet our guest!

Falisha Karpati, PhD is an Inclusion Consultant with a background in neuroscience. Falisha’s work focuses on using neuroscience to build inclusive environments in research, academic, and scientific organizations. Her approach to inclusion centers on the interconnectedness of cognitive, demographic, and experiential diversity.    

She holds a PhD in Neuroscience from McGill University and a Certificate in Diversity and Inclusion from Cornell University. She brings a decade of experience in designing inclusive programming as well as conducting research, including work as a Training and Equity Advisor at McGill University and as a neuroscientist studying the impact of training on the brain.  

Falisha's Website 

Falisha's Resource List

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Transcription of MindSet 

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Michelle and Kathryn talk with Bingling Wang who is finishing up her master's with a capstone research project at HCD Research! Bingling is very interested in how shoppers' perceptions are affected by using the tool of augmented reality! Listen in to hear a little more about her background, her capstone project, and this curious conversation.

Meet our guest!

Bingling is a student at the Master of Behavioral and Decision Sciences program at the University of Pennsylvania. She earned her Bachelor’s degree at the College of William & Mary with a double major in Psychology and Economics. Bingling is passionate about using behavioral sciences and market research to understand human behavior and solve real-world problems. She enjoys interdisciplinary work and aspires to learn from people in different fields.

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What is the first rule of journal club? Is to watch or listen to Journal Club 😉- Join Kathryn and Michelle as they discuss a fascinating article about facial coding! 

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Michelle and Kathryn discuss the venture of HCD into Traditional Implicit Research with a client who specifically wanted it. As you see when doing implicit research for sensory, you really do need to be an expert in sensory.

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Michelle and Kathryn talk with Farrah Kharche who was a finished up her masters with a capstone research project at HCD Research and now works as an Associate at Strategy&. Farrah was very intrigued by brand perception and also a timely topic of vaccines! Listen in to hear a little more about her background, her capstone project, and this curious conversation.

Meet our guest!

During her undergraduate experience studying consumer behavior, Farrah developed an interest in behavioral science. She pursued this interest by conducting independent research on the impact of communications of transformation on consumer expectations and product satisfaction. Subsequently, Farrah began working as a research assistant in the behavioral research lab at the Fisher College of Business; in this role, she further explored consumer behavior by directing experiments for Marketing professors and analyzing data. Farrah then matriculated at The University of Pennsylvania’s Master of Behavioral and Decision Sciences (MBDS) program in the fall of 2020. During her time at the University of Pennsylvania, Farrah conducted research concerning tax aversion during shopping and devised premiumization and marketing strategies and testing methods for various Fortune 500 CPG firms. After completing her MBDS coursework, Farrah concluded her degree by completing her capstone research project with HCD research on COVID-19 vaccine brand perceptions in the U.S. This topic was of particular interest to her as COVID-19 vaccine brand perceptions translate into vaccination adoption and compliance with health guidelines, thereby informing consumer behavior.

Farrah graduated from The Ohio State University with a BS in Business Administration specializing in Finance and Marketing with a minor in Consumer Sciences. She recently graduated from the MBDS program and will be joining Strategy& as an associate.

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This week, Michelle talks with Michael Murphy who was a recent intern at HCD Research. They discuss a little about him and his personal experiences while also diving into the methodologies he learned under Michelle's mentorship. You could call him a master of behavior and decision sciences!

Meet our guest!

After completing coursework in microeconomics and behavioral economics in the second half of his undergraduate experience, Michael's professional ambitions largely shifted towards the behavioral sciences. He saw this field as an exciting intersection of his interests in health, psychology, and behavior change. Michael's newfound interest prompted him to complete an independent study about the neuroscience underlying health-related decision making, which then encouraged him to explore professional degree programs. Ultimately, Michael enrolled in the Master of Behavioral and Decision Sciences (MBDS) program at the University of Pennsylvania in the Fall of 2020. Throughout the MBDS program, he contributed to multiple projects ranging from pediatric type II diabetes to COVID-19. Michael rounded out his masters degree by completing a capstone project with HCD Research centered on consumer safety priorities at entertainment venues. Michael appreciates the opportunity to have learned about HCD's MaxImplicit methodology under the mentorship of employees Michelle and Kathryn.

Michael received his BS in Neuroscience with a Health Studies Certificate from Dickinson College. He recently completed his coursework in the Master of Behavioral and Decision Sciences program at the University of Pennsylvania.

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Here is our first full episode released on our podcast platforms! Michelle and Kathryn are back again and  lucky enough to have Jeanette Andrews a magician, artist, and speaker featured on this weeks curious conversation. These 3 dive into Jeanettes extensive background and their collaborative projects within the behavior research space.

Meet our guest!

Jeanette Andrews is hailed as one of the most innovative illusionists in the world today and has staged hundreds of sold-out and standing-room-only performances for Fortune 500 companies, theaters and universities including Infiniti, Kraft, Thermo Fisher Scientific, Lyric Opera & Chicago Ideas Week. She has presented commissioned and site-specific works for The Smithsonian's Cooper Hewitt, the International Museum of Surgical Science, and the Museum of Contemporary Art Chicago.

Andrews is an Affiliate of Harvard’s metaLAB and prior artist in residence for High Concept Labs and The Institute for Art and Olfaction. Illusion is Ms. Andrews’ life’s work and her performances have been praised by the Chicago Tribune, PBS and the New York Times.

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MindSet has reached a new milestone! Now located anywhere you stream your podcasts. (Plus more platforms to come in the near future) 

We at HCD Research know that each person is unique and loves to consume content in different fashions. That is why the episodes we release here will be the same as the ones we upload to YouTube. Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. 

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MindSet is excited to have each and everyone one of you join our curious conversations!