Mini Scroll

The biggest stories on the internet from September 30th, 2024.

Timestamps:

00:56 Tarte Cosmetics faces backlash for gifting influencers Hermes bracelets in latest PR campaign

5:14 Amaya Colon accused of "homewrecking" Sandra Shehab’s relationship

7:40 Youthforia founder takes to TikTok to finally address Shade 600 controversy

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TW: This episode contains discussions about body image, weight loss, disordered and restrictive eating, self harm and other topics that listeners may consider traumatic. 

In this week's episode, I explore how TikTok's algorithm and early platform priorities primed the app to overtly counter the body positivity movement and why some believe that Gen Z's favourite app has become as toxic as 2000s Tumblr.

Timestamps:

4:00 A brief history of body positivity content online: An illusion of inclusivity

7:10 How TikTok shattered this illusion

8:25 TikTok’s algorithmic bias feedback loop

14:00 Sienna Mae Gomez as one of TikTok’s first body positivity creators

15:45 How Tumblr glamourised self-harm, EDs, and mental illness in girls and young women

21:36 Comparing 2000s Tumblr and TikTok today

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Sources:

https://www.vox.com/22697168/body-positivity-image-millennials-gen-z-weight 

https://www.theguardian.com/technology/2019/dec/03/tiktok-owns-up-to-censoring-some-users-videos-to-stop-bullying 

https://netzpolitik.org/2019/discrimination-tiktok-curbed-reach-for-people-with-disabilities/ 

https://theintercept.com/2020/03/16/tiktok-app-moderators-users-discrimination/ 

https://www.bbc.com/news/technology-50645345 

https://staff.tumblr.com/post/18132624829/self-harm-blogs

https://www.nylon.com/beauty/tumblr-eating-disorder-content-is-on-tiktok-how-to-navigate-it

https://theconversation.com/should-pro-ana-websites-be-criminalised-in-australia-79197

https://www.buzzfeednews.com/article/stephaniemlee/why-eating-disorders-are-so-hard-for-instagram-and-tumblr-to

https://www.sciencedirect.com/science/article/abs/pii/S1740144523000852?via%3Dihub 

https://www.popsugar.com/fitness/tiktok-body-checks-49350628 

https://www.vox.com/the-goods/22832827/manifesting-tiktok-astroworld-conspiracy-qanon-religion 

https://www.nytimes.com/2024/02/06/well/move/tiktok-legging-legs-eating-disorders.html 

https://www.dazeddigital.com/science-tech/article/55425/1/tiktok-pro-ana-eating-disorder-social-media-moderate-disordered 

https://www.thedailybeast.com/tiktok-slammed-for-doing-nothing-over-pro-anorexia-content-by-center-for-countering-digital-hate 

https://www.tiktok.com/community-guidelines/en/mental-behavioral-health#2 

https://www.cbsnews.com/news/legging-legs-trend-tiktok-social-media-experts/

The biggest stories on the internet from September 26th, 2024.

Timestamps:

1:18 Chappell Roan has spoken out once again about how her comments re endorsing a presidential candidate have been skewed

2:35 Alix Earle accused of copying Becca Moore’s podcast aesthetic in new rebrand

5:49 Tana Mongeau and Brooke Schofield face backlash for video about their Baltimore tour show

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The biggest stories on the internet from September 25th, 2024.

Timestamps:

1:53 Chappell Roan addresses confusion over comment about not endorsing a presidential candidate

7:11 Sabrina Carpenter's Short n' Sweet tour kicks off

9:04 Marques Brownlee faces backlash on iPhone 16 review video for promoting his new app

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The biggest stories on the internet from September 24th, 2024.

Timestamps:

00:42 Brianna Chickenfry, Zach Bryan & Ken Eurich updates

9:33 TikTok creator Vi Luong has created a multi-part series calling out influencer Yuyi Chua for plagiarising her content

14:22 Nutter Butter's unhinged viral TikTok strategy

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The biggest stories on the internet from September 23rd, 2024.

Timestamps:

00:39 Chris Olsen shifts his narrative by using his spam account to create inside jokes with his supporters

4:46 Beauty TikToker Golloria George announces social media hiatus due to racist comments

10:38 Viral hippo Moo Deng is getting her own live stream

12:30 Taylor Frankie Paul rumoured split from boyfriend amid SLOMW controversy 

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In this episode, I explore the rise, the fall, and the impact of one of the first content collectives— the Brit Crew. One of the earliest YouTuber friend groups, Zoella, Alfie, Joe, Jim, Tanya, Louise, Marcus, Niomi, and Caspar set the stage for the future of online content creation. Their frequent collaborations and ventures into publishing and lifestyle brands marked some of the first successful crossovers into mainstream fame. The collective also shifted the direction of vlogging, moving away from skits and focusing more on their daily lives and friendships. This change not only popularised more authentic, relatable content but also laid the groundwork for content houses and other creator collectives that followed. 

Thank you to the Centennial World editorial team, Annabel Bendavid and Danni Fenech, for putting this episode together while I was on leave!

Timestamps:

5:18 Who was the Brit Crew? Core members & their collaborators

12:31 GleamFutures — talent agency that repped all the Brit Crew members

13:14 Why was the Brit Crew so popular?

13:20 Frequent collaborations

15:00 Family-friendly and brand-safe content

15:56 Relatability

17:10 Some of the most iconic moments from the Brit Crew

17:30 Accidental leak of Zoe & Alfie’s relationship by Jim

18:15 The YouTube Boy Band

18:50 Zoella Beauty

19:35 Published books

20:00 Zoe’s Girl Online controversy

21:20 The demise of the Brit Crew

22:03 Lost sense of relatability and authenticity

22:47 HelloWorld! scandal

24:17 Zoella’s advent calendar scandal

25:08 Zoe & Louise’s “falling out”

26:05 Alfie’s £1 challenge scandal

27:08 Audiences aged out of the Brit Crew

28:40 The digital landscape shifted — wholesome content was no longer popular

29:34 Where are they today?

32:05 The Brit Crew’s impact

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Sources:

https://www.rollingstone.co.uk/culture/whatever-happened-to-the-brit-crew-youtube-alfie-deyes-zoella-vloggers-8886/ 

https://www.cosmopolitan.com/uk/entertainment/a12227772/zoellas-career-timeline/ 

https://www.youtube.com/watch?v=qx6fwery65M 

https://www.youtube.com/watch?v=EtgswZqAu1I 

https://www.cnbc.com/2024/06/20/youtube-sensation-caspar-lee-quit-become-serial-entrepreneur.html 

https://www.thedrum.com/opinion/2024/01/25/gleam-futures-shaped-the-social-talent-wave-then-succumbed-it 

https://www.youtube.com/watch?v=rA91BaJWYQw 

https://www.cosmopolitan.com/uk/entertainment/a21590132/alfie-deyes-lived-off-one-pound-video-reactions/ 

https://thetab.com/uk/2023/09/21/zoella-alfie-deyes-wedding-dating-timeline-330277

https://www.theguardian.com/technology/2014/mar/21/youtube-boy-band-sport-relief

https://www.fleurdeforce.com/2014/09/zoella-beauty-launch-first-impressions.html

https://parcelmaster.com/case-studies/sourced-box/

https://www.mvemanagement.com/

https://thefifthagency.com/trends/the-brit-crew-where-are-the-original-youtube-trendsetters-now/

https://www.independent.co.uk/arts-entertainment/books/news/zoella-publishers-admit-zoe-sugg-didn-t-actually-write-the-fastestselling-debut-novel-ever-girl-online-on-her-own-9908926.html

https://closeronline.co.uk/celebrity/news/jim-and-tanya-pregnant/

https://www.dailymail.co.uk/femail/article-12262711/Where-Brit-crew-Zoella-Alfie-Marcus-Butler.html 

https://www.bbc.co.uk/newsround/41806501 

https://www.youtube.com/watch?v=AZCUFvVQyLo 

The biggest stories on the internet from September 19th, 2024.

Timestamps:

2:30 MrBeast and Amazon are being sued by contestants from ‘Beast Games’

6:06 YouTube to launch a new feature called Hype, designed to help smaller creators

8:13 Secret Lives of Mormon Wives review

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The biggest stories on the internet from September 18th, 2024.

Timestamps:

00:35 MrBeast, Logan Paul and KSI team up to launch a Lunchables competitor

6:10 Diddy arrested on sex trafficking, racketeering and other chargers (trigger warning)

9:10 Parenting influencers Matt and Abby Howard address allegations they left their children alone on a cruise

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The biggest stories on the internet from our 2-week hiatus!

Timestamps:

5:53 The downfall of Bee Better Company

8:54 Ethan Klein vs Moses Hacmon vs Adam McIntyre 

12:47 Brooke Schofield returns to Cancelled Podcast

14:28 Tati Westbrook opens up about sobriety

16:19 Nikocado Avocado transformation

20:48 Brazil bans Twitter

21:53 StassieBaby & Noah Centineo spark dating rumours

23:02 Secret Wives of Mormon Wives

24:00 Lil Tay allegedly undergoes open heart surgery

25:56 Alexa Nikolas vs Kat Tenbarge

27:50 Liv Schmidt banned on TikTok

30:48 YouTube to adjust algorithm to restrict videos that idealise certain body types

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

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