Mini Scroll

In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.

Timestamps:

3:40 How has the influencer apology become such a major part of online culture? 

7:47 The evolution of influencer apologies

10:04 Addison Rae

12:23 Shane Dawson

13:28 Jeffree Star

14:39 Sienna Mae Gomez

15:18 Colleen Ballinger

17:54 David Dobrik

20:25 Tana Mongeau 

23:00 Mikayla Nogueira

24:07 Apologies that have gone over well

28:17 Can influencers actually effectively apologise?

29:55 Can influencer apologies ever be sincere when so much is on the line?

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Sources:

https://www.washingtonpost.com/news/the-intersect/wp/2018/08/20/a-guide-to-the-racism-scandal-thats-tearing-beauty-youtube-apart/ 

https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw5qkwh/ 

https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw4er2l/ 

https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/ 

https://www.businessinsider.com/tana-mongeau-interview-racism-apology-videos-being-a-role-model-2020-10 

https://www.vice.com/en/article/ywykzb/how-youtubers-james-charles-jaclyn-hill-pewdiepie-turned-the-apology-video-into-a-genre 

https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram 

https://www.papermag.com/justin-timberlake-britney-notes-app#rebelltitem6 

https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram 

https://www.nytimes.com/2019/01/12/style/notes-app-celebrity-statements.html 

https://nymag.com/intelligencer/2016/07/was-taylor-swift-betrayed-by-her-own-notes-app.html 

https://theface.com/culture/dalai-lama-apology-a-brief-history-of-the-notes-app-statement-pop-culture-celebrity-taylor-swift 

https://centennialworld.com/mikayla-nogueira-returns-to-tiktok-following-mascara-gate-with-unbothered-response/ 

https://www.forbes.com/sites/sethcohen/2020/06/25/apologizing-for-racist-videos-youtuber-jenna-marbles-surprise-move-teaches-an-important-lesson/?sh=2f8d79e2bc69 

https://centennialworld.com/colleen-ballinger-ex-husband-joshua-david-evans-speaks-out-youtuber-swoop-accountability/

https://zeefeed.com.au/what-is-good-apology/

The biggest stories on the internet from June 13th, 2024.

Timestamps:

1:14 Ariana Grande addresses Nickelodeon allegations

4:11 Billie Eilish opens up about being ghosted for the past 6 months

6:05 TikToker Lilly Gaddis fired from job for saying racial slur + what we can learn from rage bait

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This episode explores why women face more harassment online, with a specific focus on how video games became gendered. This is a two-part discussion with games studies academics Dr. Mahli-Ann Butt and Dr. Lucy Sparrow.

Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.

Find Dr. Mahli-Ann Butt and Dr. Lucy Sparrow's project here: ai-ally.org

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The biggest stories on the internet from June 11th, 2024.

Timestamps:

1:39 Tana Mongeau's allegations against Cody Ko

6:08 TikTok family creators Matt and Abby Howard come under fire for viral Father’s Day clip

10:44 Myka Schauffer docu-series on adoption scandal

14:08 Sabrina Carpenter releases new single Please, Please, Please

15:52 Are TikTok tradwives rebranding?

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This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform.

In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life.

Timestamps:

6:28 History of influencer marketing

7:04 Coca-Cola redesigns Santa Claus

7:57 Celebrity endorsements

8:07 The introduction of digital influencers: mommy bloggers

9:30 The rise of social media

11:25 How TikTok disrupted the industry

12:56 Case study: Marc Jacobs

15:04 Case study: Poppi

17:12 Case study: Inuit Mailchimp

19:45 Interview with Jeremy Jones

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Sources:

https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/ 

https://blog.commissionfactory.com/guides/influencer-marketing-history 

https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html

https://grin.co/blog/the-history-of-influencer-marketing/ 

https://www.aspire.io/blog/the-evolution-of-influencer-marketing

https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)

The biggest stories on the internet from June 6th, 2024.

Timestamps:

1:06 Trisha Paytas gives birth to second daughter, Elvis Paytas-Hacmon

2:58 Gypsy Rose Blanchard attempts to sue true crime YouTube channel

6:25 JoJo Siwa photographed kissing new woman

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This episode explores the history of the 'Games for Girls' movement from the 1990s and its impact on modern game development, featuring an interview with video game developer and advocate Ally Hennessey. 

Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.

Find Ally's game Mystique Antiques here: https://www.instagram.com/mystiquesgame/?hl=en

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If you got the unedited version of this download where I butchered that girl's Instagram username over and over again, no you didn't. xx

The biggest stories on the internet from June 4th, 2024.

Timestamps:

00:25 Youthforia responds to massive backlash over their foundation shade range expansion

6:30 Sabrina Carpenter announces new album following the success of Espresso

8:30 X announces it will soon allow adult content on the platform

Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

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The biggest stories on the internet from June 3rd, 2024.

00:51 Alix Earle SI digital cover star + backlash for walking with younger sisters in Swim Sweek show

5:00 Xandra Pohl also walks in SI Swim Week show amid Alix Earle rift

6:06 MrBeast surpasses T-Series to become most-subscribed to YouTube channel

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Register for a rose pamper experience with Fresh on June 7th in Sydney here: https://t.email.fresh.com/webApp/Refresh-with-Fresh-Rose 

Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ 

In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking 

19:27 Fake reviews 

25:40 Marques Brownlee criticised for review being "too honest" 

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

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Souces: 

https://www.youtube.com/watch?v=9siWA2ACDlQ 

https://www.youtube.com/watch?v=ntHTFELmDHs 

https://www.youtube.com/watch?v=IHifwwHVdUw 

https://www.reddit.com/r/BeautyGuruChatter/comments/c95kgq/a_discussion_of_lillee_jean/ 

https://www.youtube.com/watch?v=CL3sTBYIGT0   

https://www.youtube.com/watch?v=LJzlYuodd2k 

https://www.reddit.com/r/TikTokCringe/comments/181wwzb/tiktok_shops_are_getting_shut_down_due_to/ 

https://www.mediamatters.org/tiktok/tiktoks-new-shopping-feature-selling-users-everything-weight-loss-pills-diy-lipo-injections 

https://www.reddit.com/r/SBCGaming/comments/17nskf2/got_scammed_from_a_tiktok_shop/ 

https://www.youtube.com/watch?v=ntg2XAHByBE&ab_channel=YouTubeMovies 

https://www.youtube.com/watch?v=KGHwxaSRpPU&ab_channel=tiffanyferg 

https://centennialworld.com/influencers-promoting-cryptocurrency/ 

https://centennialworld.com/faze-clan-removes-suspends-members-cryptocurrency-pump-dump-scams-faze-kay/ 

https://www.businessoffashion.com/articles/beauty/beauty-reviews-were-already-suspect-then-came-generative-ai/  

https://centennialworld.com/the-demise-of-online-product-reviews-from-shady-influencer-practices-to-ai-generated-content/ 

https://www.youtube.com/watch?v=__9GGtX7VVg&t=600s&ab_channel=CCSuarez 

https://www.youtube.com/watch?v=OB-HK43NjN4&ab_channel=HannahAlonzo 

https://medium.com/@mocce519/unlocking-success-roadmap-to-riches-with-master-resale-rights-mrr-db365a672406#:~:text=That's%20why%20they've%20priced,keep%20100%25%20of%20the%20profits