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This episode was brought to you by Carmex Australia. Head to your local pharmacy and pick up the Carmex Naturally lip balm for these dry winter months. Plus, Carmex is giving you the chance to win $5K for you and $5K for any charity you nominate by purchasing any Carmex lip balm product and entering on their website carmex.com.au.

In this week's episode, we cover the impending 'adpocalypse' coming for some of the biggest online platforms due to NSFW content becoming mainstream. We explore the effects this shift has had on advertising dollars as well as creators' income when advertisers don't want their brand associated with this content. We also look at how problematic content has impacted platforms' ad dollars in the past, including YouTube's 2017 'adpocalypse' and Tumblr's near extinction following their NSFW content ban.

Viral news recap:

Tati Westbrook returns!

Keeping up with the Kardashians officially ends

Khloe Kardashian and Tristan Thompson split

Madison Beer and Vanessa Hudgens launch skincare line together

Billie Eilish apologises for resurfaced video lip-syncing Asian slur

Britney Spears finally gets her day in court

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

References:

https://youtube.fandom.com/wiki/YouTube_Adpocalypse

https://hypebeast.com/2021/6/onlyfans-pivot-from-pornography-seeking-1-billion-usd-valuation

https://centennialbeauty.com/hot-tub-streaming-yoga-pants-asmr-twitch/ 

https://www.dexerto.com/entertainment/twitch-community-warns-of-impending-adpocalypse-in-midst-of-crack-down-on-asmr-meta-1598283/

https://www.theverge.com/22543655/patreon-ceo-decoder-interview-jack-conte

This episode was brought to you by Carmex Australia. Head to your local pharmacy and pick up the Carmex Naturally lip balm for these dry winter months. Plus, Carmex is giving you the chance to win $5K for you and $5K for any charity you nominate by purchasing any Carmex lip balm product and entering on their website carmex.com.au.

In this week's episode, we explore 'The Victoria Paris Effect.' A term coined by writer Kate Lindsay, 'The Victoria Paris Effect' speaks to the astronomical growth experienced by a new wave of TikTok vloggers who fit into the same mold— thin, white, pretty girls living in New York City that post off-the-cuff short-form vlogs multiple times a day. We share our theories on why TikTok is prioritising this type of content and consider what the algorithm is telling us about who is aspirational vs. who is relatable. We also look at other creators who have experienced similar phenomenons on different platforms such as Emma Chamberlain. 

Viral news recap:

Bryce Hall vs Austin McBroom fight recap

Addison Rae leaks a snippet of new music on her spam TikTok account

Billie Eilish faces backlash for queer-baiting & other problems with her boyfriend

Breakdown of the Creepshow Art saga

David Dobrik returns to YouTube

Call Her Daddy gets picked up by Spotify for $60M

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

References:

https://centennialbeauty.com/billie-eilish-cancelled-boyfriend-homophobic-racist-tweets/

https://centennialbeauty.com/youtube-vs-tiktok-fight-live-updates-winners/

https://centennialbeauty.com/creepshowart-lolcow-cancelled-allegations/

https://centennialbeauty.com/what-is-the-victoria-paris-effect/ 

https://embedded.substack.com/p/one-weird-trick-to-being-victoria 

This episode was brought to you by Carmex Australia. Head to your local pharmacy and pick up the Carmex Naturally lip balm for these dry winter months. Plus, Carmex is giving you the chance to win $5K for you and $5K for any charity you nominate by purchasing any Carmex lip balm product and entering on their website carmex.com.au.

In this week's episode, we dive into Gabbie Hanna's recent controversies and the backlash following her Buzzfeed interview. We explore the ramifications of influencers being their own mouthpiece on social media and what it takes to have a successful redemption arc.

Viral news recap:

Logan Paul / Floyd Mayweather fight

E.L.F Cosmetics apologises for not including Black creators in first Twitch stream

Shane Dawson allegedly planning a return with Free Britney documentary

Trisha Paytas steps back from Frenemies podcast

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

References:

https://www.buzzfeednews.com/article/scaachikoul/gabbie-hanna-youtube-controversies-alanis-morisette 

https://centennialbeauty.com/elf-cosmetics-twitch-apology/

https://centennialbeauty.com/trisha-paytas-gabbie-hanna-buzzfeed/

https://centennialbeauty.com/gabbie-hanna-jessi-smiles-phone-call-drama/

https://centennialbeauty.com/frenemies-podcast-over-trisha-paytas-steps-down-explained/

This episode was brought to you by Carmex Australia. Head to your local pharmacy and pick up the Carmex Naturally lip balm for these dry winter months. Plus, Carmex is giving you the chance to win $5K for you and $5K for any charity you nominate by purchasing any Carmex lip balm product and entering on their website carmex.com.au.

In this week's episode, we're looking at the rise in male beauty brands— from Harry Styles, to Hyram, to A-Rod, it seems everyone's cashing in on men's beauty. We explore the history of men and makeup, how Gen Z's rejection of the gender binary has influenced this trend, and whether or not we think this interest in male beauty will last.

Pinterest panel: https://pinterestcreatorsconnectaus.splashthat.com/

Viral news recap:

Ondreaz Lopez accuser drops assault claims

Dove Cameron opens up about coming out as queer and choosing self-love

Sienna Mae Gomez accused of sexual assaulting Jack Wright

Etsy buys Depop for $1.6 billion

TikTok rolls out 3-minute video feature

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

References:

https://centennialbeauty.com/ondreaz-lopez-accuser-retracts-sexual-assault-allegations/

https://centennialbeauty.com/dove-cameron-opens-up-about-coming-out-as-queer-and-choosing-self-love/

https://centennialbeauty.com/sienna-mae-gomez-accused-sexual-assault-verbal-abuse-jack-wright-breakup/

https://www.yahoo.com/lifestyle/alex-rodriguez-coversation-men-wearing-makeup-212643955.html

https://www.byrdie.com/history-makeup-gender

https://centennialbeauty.com/faculty-beauty-brand-chase-hudson/

https://zeefeed.com.au/trends-come-back-every-20-years/

In this week's episode, we explore the astronomical success of Olivia Rodrigo's debut album 'SOUR' and the conspiracy theory that she's an industry plant. We look at the definition of an industry plant, compare Olivia's trajectory to other rumoured plants like Billie Eilish and Chance the Rapper, and dive into both sides of the argument.

Viral news recap:

Joe Biden collabs with Manny MUA & Jackie Aina

Mads Lewis exposes the truth behind Jaden Hossler and Nessa Barrett on Dixie D’Amelio’s talk show

James Charles came back to the internet for his birthday and fans were not down

Dana Wolf leaked screenshots of her DMs with Addison Rae after the Bryce Hall cheating scandal writing “Me and Addison are on good terms”

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

References:

Follow our friend Melanie that we mentioned @melanielaurene

This episode was inspired by a TikTok by @adamtheflop

https://www.reddit.com/r/popheadscirclejerk/comments/kutcrj/is_olivia_rodrigo_an_industry_plant/ 

https://www.youtube.com/watch?v=9Qjdzs1k89c

https://www.unpublishedzine.com/music-1/industry-plants-another-form-of-sexism-in-music

https://centennialbeauty.com/addison-rae-allegedly-on-good-terms-dana-wolf-bryce-hall-las-vegas-cheating-scandal/

https://centennialbeauty.com/mads-lewis-expose-jaden-hossler-nessa-barrett-dixie-damelio-talk-show/

https://centennialbeauty.com/joe-potus-manny-mua-jackie-aina-youtube-collaboration/

https://centennialbeauty.com/have-we-passed-the-age-of-influencers-being-apolitical/

https://centennialbeauty.com/twitter-reacts-olivia-rodrigo-sour/

**It has come to our attention after recording this episode that Courtney Stodden now goes by the pronouns they/them. We are so sorry for using the wrong pronouns throughout this episode and it won't happen again.**

This week's episode is one long viral recap!

Jaclyn Hill calls out body shamers and finally addresses lipstick gate honestly

Ariana Grande got secretly married on the weekend

Tati Westbrook has been spotted for the first time in a year after taking a photo with fans that was posted to Instagram

Addison Rae kisses Tanner Buchanan at MTV TV & Movie awards and Bryce Hall reacts on Twitter

Brands are dropping their partnerships with Chrissy Teigen amid cyberbullying scandal

Tana Mongeau’s ex-business partner Michael Weist goes on Dr. Phil to talk about TanaCon 

Bella Poarch releases debut single 'Build A Bitch' and it breaks the internet 

Demi Lovato has come out as non-binary

Olivia Rodrigo’s Sour just surpassed Dua Lipa’s “Future Nostalgia” as the most-streamed female album on Spotify with 14.1 million streams

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

Articles referenced:

https://centennialbeauty.com/ariana-grande-dalton-gomez-married/

https://centennialbeauty.com/where-is-tati-westbrook-spotted-2021/

https://www.youtube.com/watch?v=wCHMHG7b1zU&ab_channel=Dr.Phil

https://centennialbeauty.com/bella-poarch-build-a-bitch-success/

https://centennialbeauty.com/demi-lovato-has-come-out-as-non-binary/

In this week's episode, we're covering Nikki Phillippi and her husband Dan's history of problematic behaviour on YouTube over the years. Last week, the couple faced severe backlash when they revealed to Nikki’s 1.3 million subscribers that they chose to euthanize their 9-year-old dog, Bowser, after he got aggressive with their son despite refusing to train him. Though many are shocked and disgusted, those who have followed the couple were not entirely surprised. Since making her YouTube debut back in 2010, Nikki has spent years ignoring concerns from fans who feel the influencer uses her platform to spread controversial messages to her millions of followers. 

Viral news recap:

Cynthia Parker, Quinton Griggs & Ellie Zeiler are in a TikTok love triangle

Uber Eats x Estee Lauder Companies have inked a deal to offer customers same-day delivery of beauty products

James Charles comes back to social media briefly to address lawsuit from former employee

Golden Globes called off for 2022

Instagram has announced you can now add pronouns to your bio

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

Articles referenced:

https://centennialbeauty.com/quinton-griggs-cynthia-parker-ellie-zeiler-drama-explained/

https://centennialbeauty.com/uber-beauty-products/

https://centennialbeauty.com/producer-suing-james-charles-kelly-rocklein/

https://centennialbeauty.com/golden-globes-cancelled-complete-timeline/

https://www.pedestrian.tv/online/instagram-pronouns-bio-feature/

In this week's episode, we are diving into the internet's new favourite word, CHEUGY! What does it mean? Where did it originate? Why do millennials feel so personally attacked by it? And is this just another label used to invalidate women's interests?

Viral news recap:

YouTube is having its first-ever beauty festival

Tana Mongeau, Jake Paul, Keemstar and other influencers are promoting pump and dump cryptocurrency scams

Gen Z is taking over the Met Gala

Oscars recap

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

Articles referenced:

https://www.nytimes.com/2021/04/29/style/cheugy.html 

https://www.insider.com/what-does-cheugy-mean-explained-rae-dunn-barstool-hype-house-2021-5 

https://www.vox.com/the-goods/2021/5/4/22418174/cheugy-hey-bestie-girlie-tiktok-girlboss 

In this week's episode, we dive into Tana Mongeau's latest business venture— a talent management company called Tana's Angels Agency. We look at the most common criticisms Tana's received since announcing the launch, including her shady history of scamming fans as well as the opinion that TAA has "MLM energy". We then compare influencer mentorship programs with personal development coaching from the likes of Rachel Hollis and Tony Robbins while aiming to answer the question: how much is one individual influencer's experience and guidance actually worth?

Viral news recap:

Trisha Paytas & Gabbie Hanna history of drama explained

Jeff Wittek reveals what happened to his eye in the excavator accident

Bretman Rock calls out David Dobrik for being rude when they first met

TikTok Australia has launched TikTok radio

Netflix faces backlash for Hype House reality show

The New York Times exposes Jake Paul

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

Articles referenced:

https://centennialbeauty.com/gabbie-hanna-twitter-drama-angelika-oles-rachel-oates/ 

https://centennialbeauty.com/gabbie-hanna-trisha-paytas-feud/

https://centennialbeauty.com/charli-damelio-dixie-damelio-the-internets-most-famous-sisters/

https://www.nytimes.com/2021/04/22/style/jake-paul-team-10.html 

https://www.buzzfeednews.com/article/lauraturner/rachel-hollis-girl-wash-your-face-self-help-book 

In this week's episode, we're diving into the allegations against James Charles and YouTube's decision to demonetize him amid the scandal. We look at whether demonetization *actually* punishes the creator or if it's simply a PR move for YouTube, and explore if platforms should be responsible for moderating/censoring content if the creator has not yet faced legal ramifications.

Viral news recap:

Addison Rae denies rumours she's dating Jack Harlow

Charly Jordan and Logan Paul are reportedly dating

Trisha Paytas apologises to Jaclyn Hill

Apple announces podcast subscription update

Instagram announces DM censorship update

Our publication: https://centennialbeauty.com/ 

Our YouTube channel: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 

Follow us: https://www.instagram.com/centennialbeauty/?hl=en

Join our closed FB group: https://www.facebook.com/groups/3178046912258044

Articles referenced:

https://www.mtv.com.au/news/9m19bk/youtube-demonetises-blocks-advertising-james-charles-allegations

https://www.mtv.com.au/news/z9ov94/youtube-hotbed-exploitation

https://www.vox.com/the-goods/2021/3/23/22345407/what-did-david-dobrik-do-vlog-squad-cancelled-youtube

https://www.theverge.com/2019/6/25/18744246/youtube-demonetization-steven-crowder-patreon-advertising-merch 

https://www.buzzfeednews.com/article/benhenry/james-charles-youtube-demonetized