What’s the difference between a car and a physician? It’s not a matter of importance. It’s a matter of information, or a lack-thereof. EZDoctor seeks to close the void in physician data by providing “car facts” for doctors. The company gathers quantitative and qualitative information like malpractice history, pricing, prescribing habits, and ratings and reviews from across the web to generate a comprehensive report on individual physicians. According to CEO David Marsidi and CIO Howard Khan, the goal of EZDoctor is to bring consumers the “whole picture of a doctor.” These reports empower consumers to take more ownership of their health care. As startup founders and healthcare entrepreneurs, Marsidi and Khan and taking an existing approach and applying it to healthcare. That counts as innovation in patient engagement and healthcare data analytics.