Ready to elevate your event marketing game?

Alyssa Peltier’s got you. 

In this week’s episode, Alyssa takes the mic and answers listeners' burning questions.  Drawing from her experience at Cvent, she discusses strategies for cutting through digital noise, aligning event and digital marketing efforts, and capturing the attention of busy decision-makers.

From crafting VIP experiences that resonate with C-suite executives to using data-driven insights, Alyssa breaks down the metrics that matter and how to apply them to enhance future events. She provides a fresh look at making every event a high-impact, brand-building experience.

In this minisode, you’ll learn:

1. How to align event strategy with audience needs: Every event should be designed with a clear purpose and a tailored audience approach. Alyssa explains that by working closely with digital marketing teams and using a cohesive omnichannel strategy, you can ensure your events cut through the noise and reach the right people, maximizing impact and engagement.
2. How to make data-driven decisions for event success: Tracking key metrics like attendance, session engagement, and audience participation helps build a data foundation for continuous improvement. For Alyssa, these insights allow you to optimize future events, proving value to stakeholders and driving measurable business outcomes.
3. How to create memorable experiences for VIPs: When targeting executives or VIPs, a unique and thoughtful approach can make all the difference. Alyssa shares that tailoring event elements to their needs elevates their experience and builds stronger connections with your brand.

Things to listen for:

(00:00) Introduction to the minisode and Alyssa’s background in event marketing

(01:50) Strategies to make events stand out and attract the right audience

(03:46) Leveraging email and social media creatively for audience engagement

(05:12) Tips for designing VIP experiences that appeal to C-suite executives

(07:12) Using gifts and experiential elements to capture the executive interest

(09:08) Differentiating event strategies for trade shows, conferences, and product launches

(10:54) Creating a cohesive brand experience from start to finish

(12:49) The importance of diverse speaker lineups and aligning event themes with brand values

(14:23) Key metrics to track for optimizing event success and proving ROI

(16:03) Building a data foundation to support yearly event improvements