Hello entrepreneur nation! Rene here, I want to welcome to the Minority Entrepreneur Podcast, a show dedicated to helping you start and grow your small business and strengthen the minority business community.
Today I am speaking with Cassandra Le, a first-generation, Vietnamese-American, daughter of immigrants and refugees, who is also an immigrant living in Spain. Cassandra works as a brand strategist and copywriter, and runs The Quirky Pineapple Studio, a brand strategy & copywriting studio for BIPOC, LGBTQIA+, and Feminist-run brands - helping them share their message, rally and grow their communities, and make engaging and community-driven content.
In this episode, you will learn why having a brand message as the foundational piece to ALL marketing will help you save time, money, and frustration in the future. Cassandra covers important things to consider like your mission statement, vision statement, knowing what your "fierce factor" (aka USP) is, and other parts of your brand message that makes a big difference when it comes to content and selling. She will also cover actionable tips to write your mission statement, vision statement, and "fierce factor."
To listen to more amazing stories just like this one, please consider subscribing to this podcast. Our goal is to amplify the voices of minority business owners. Please share this episode with people you think need to hear it and find a bit of inspiration.
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