Mintel Little Conversation

Data privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in different categories and what challenges lie ahead.

Host: Matthew Crabbe, Director of Mintel Trends, APAC.

Guests: Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Alex Milinazzo, Trends Analyst, Americas.

Pongsanguan Jiradechakul, Lifestyles Analyst, Mintel Reports Thailand.

The pandemic has altered a lot about how people live, but also where they live. Lockdowns, restrictions, and indefinite work-from-home policies are forcing consumers to change their behaviours which is accelerating timelines and expanding the realm of possibility of where home is. When it comes to cities and how they are used, the consumer mindset is changing. In this week's episode, futurists and consumer trend strategists discuss whether or not the concept - and fundamental appeal - of a city centre is now obsolete, how cities must evolve to meet new demands from consumers, communities, and economies, and the opportunities this creates for brands to assume bigger roles in consumers' lives. If the concept of home is expanding to include work, then will cities revert back to being hubs for entertainment, learning, and play? Listen now to find out.

Host: Elysha Young, Trends Manager, APAC.

Guests: Richard Cope, Senior Trends Consultant, EMEA.

Diana Kelter, Senior Trends Analyst, Americas.

Matthew Crabbe, Director of Mintel Trends, APAC.

Last autumn, we gathered a few of our consumer experts for a discussion on vices. At the time of the original air date, we were in the thick of the COVID-19 pandemic and many of us were months into indulging our vices in order to make it through. Today, we're revisiting that conversation. With some economies opening up and regaining a bit of normalcy, meanwhile, others are experiencing devastating third waves and stalled vaccination programs, how consumers are managing their mental health, finding catharsis, and redefining their sense of community and culture is important now more than ever. And vices have an important role to play - from indulgent food and drink to enticing gaming and gambling. The question is, how do marketers identify their brand's role in all of this? Listen now to find out.

Host: Edward Bergen, Consultant, EMEA.

Guests: John Poelking, Senior Gaming Analyst, Mintel Reports US.

Marcia Mogelonsky, Director of Insight, Mintel Food and Drink.

Jonny Forsyth, Associate Director, Mintel Food and Drink.

When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests : John Poelking, Senior Gaming Analyst, Mintel Reports US.

Rebecca McGrath, Senior Media Analyst, Mintel Reports UK.

Laura Ziemer, AVP, Marketing Intelligence Advisory.

Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. In this episode, host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic landscape of mental health awareness and action from the consumer perspective. With the majority of consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out!

Host: Edward Bergen, Consultant.

Guests: Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US,

Alex Becket, Associate Director, Food and Drink,

Andrew McDougall, Associate Director, Beauty.

On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had - and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term.

Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.

Guests: Simon Moriarty, Director of Mintel Trends, EMEA,

Alex Beckett, Associate Director, Food and Drink,

Richard Hopping, Global Household Analyst.

This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what's next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping - how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!

Host: Samantha Dover, Senior Beauty and Personal Care Analyst, Mintel Reports UK.

Guests :Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US;

Alex Milinazzo, Trends Analyst, North America;

Nick Carroll, Associate Director, European Retail Research.

In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women's rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media. What brands top the list for impact and engagement? And how important are female founded businesses in all of this? Listen now for compelling insights and brand recommendations centred around the vitally important female consumer.

Host: Alexis DeSalva Kahler, Senior Research Analyst, Retail and eCommerce, Mintel Reports US.

Guests: Diana Kelter, Senior Trends Analyst, Americas;

Lauren Goodsitt, Senior Global Beauty Analyst.

In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes - big and small, temporary and long-lasting - that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What's different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.

Host: Matthew Crabbe, Director of Mintel Trends, APAC.

Guests: Laurie Du, Senior Analyst, Mintel Beauty & Personal Care;

Victoria Li, Senior Analyst, Mintel Trends, APAC;

Huiqi Ong, Consumer Lifestyles Analyst, Mintel Reports Asia.

With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention. With some big names and veteran Super Bowl brands dropping out of the ad lineup, what is the right move for smaller brands and those still participating? What lessons should brands and marketers take away from the event and what impact will it have on the industry going forward? Join the analysts as they discuss these topics and more, including second-screen viewing and Zoom tailgates.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Colin O'Brien, Consumer Insights Analyst, Sports, Mintel Reports US, Sara Nettesheim, Consumer Insights Analyst, Social Media, Mintel Reports US, Nick Batt, Senior Research Analyst, Mintel Comperemedia.