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Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.
Host: Andrew McDougall, Associate Director, Beauty & Personal Care
Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)
Production/ Sound Engineer: Alex Diaz - th3cult.co.uk
In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.
Host: Andrew Davidson, SVP/Chief Insights Officer.
Guests: Marcia Mogelnosky (Director of Insight, Food & Drink).
Jonny Forsyth (Associate Director, Food & Drink).
Alex Millinazzo (Trends Analyst).
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