Mintel Little Conversation

Mintel Little Conversation

By Mintel Little ConversationBusinessMarketingManagement
Download on the App Store

Mintel Little Conversation episodes

  • Episode 2: Life doesn't stop at 60: How to target ageing consumers

    Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.


    Host: Andrew McDougall, Associate Director, Beauty & Personal Care

    Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)

    Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

    21 min
  • Episode 1: is food gendered? The slow death of gender-based marketing

    In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

    Host: Andrew Davidson, SVP/Chief Insights Officer.

    Guests: Marcia Mogelnosky (Director of Insight, Food & Drink).

    Jonny Forsyth (Associate Director, Food & Drink).

    Alex Millinazzo (Trends Analyst).

    32 min

About Mintel Little Conversation

From the publisher's feed

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of…

More shows like Mintel Little Conversation

Stuff You Should Know by iHeartPodcasts

Stuff You Should Know

78,422 Listeners

Economist Podcasts by The Economist

Economist Podcasts

4,110 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,348 Listeners

Pivot by New York Magazine

Pivot

9,616 Listeners

The Daily by The New York Times

The Daily

111,799 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,391 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,207 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,446 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,448 Listeners