Mintel Little Conversation

To celebrate Mintel Little Conversation's 100 episode, hosts Andrew McDougall and Sam Dover have a discussion about value and how other behaviour drivers like experiences, surroundings and technology impact consumer preferences and purchases related to value, convenience, cost and quality. Later on in the conversation, Andrew and Sam take a look back at past episodes and share their favourite guests and topics, including the episodes that are newly relevant today - from the impact of fake news on consumer behaviour and the business of insights to the value of sustainability for brands and the role diversity and inclusivity play in consumer engagement. Join us for a little conversation with two of your favourite Mintel experts and listen now - or watch this episode on YouTube at

https://youtu.be/4kbi7sjl6T0!

Thank you - to our amazing listeners - for 100 fascinating episodes! We truly appreciate your time and are honoured to take up space in your podcast rotation. Let's keep the conversation going! Visit us on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to share your ideas!

Understand and compare consumers' behaviours, preferences and purchases across 36 markets with Mintel Global Consumer. Learn more at https://mintel.com/global-consumer.

Sign up to access Mintel's FREE research and insights and become a member of the Mintel Spotlight community at https://mintel.com/mintel-newsletter.

Revisit your favourite Little Conversation episodes from seasons 1-4 - or discover a new favourite at https://mintel.com/little-conversation.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guest:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Host Samantha Dover is joined by packaging expert, David Luttenberger, and author of the Sustainability Barometer, Richard Cope, to discuss the role of sustainability in business. Brands are slowly transitioning from vague sustainability targets to environmental, social, and corporate governance (ESG) frameworks and, eventually, to commitments to meeting the 17 United Nations Sustainability Goals. The experts discuss the different sustainability frameworks businesses can utilise, why an investment in sustainability offers brands an insurance policy on future viability and how brands should effectively communicate sustainability missions to consumers. Listen to find out why now, arguably more than ever, is the best time to invest in sustainability products, policies, campaigns and services. The Mintel Consulting 2022 Sustainability Barometer is available now for free download (https://mintel.com/consumer-sustainability-barometer). Learn more about how and why consumers' sustainability attitudes are shifting in E95 of Mintel Little Conversation (https://mintel.com/blog/podcast/podcast-consumers-sustainability-attitudes-are-shifting-heres-how-brands-should-react). Mintel clients can log in now to access Mintel's sustainable market intelligence (https://clients.mintel.com/?filters.strategic-topic=98&last_filter=strategic-topic). Non-clients should visit the Mintel Store (https://store.mintel.com/) to learn more and buy a report today.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: David Luttenberger, Global Packaging Director, Mintel Richard Cope, Senior Trends Consultant, Mintel Consulting.

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next. 

Check out parts one and two of this trilogy:

Ep. 90, "Let's talk about the metaverse" (https://mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse);

Ep. 96, "NFTs: Understanding the hype and seeing the value for brands" (https://mintel.com/blog/podcast/podcast-nfts-understanding-the-hype-and-seeing-the-value-for-brands).

Are you 'crypto curious'? Check out Biota Macdonald's blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy (https://welcome.comperemedia.com/blog/consumer-financial-services/crypto-curious-5-misconceptions-about-crypto/).

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox (https://mintel.com/mintel-newsletter).

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Emma Todd, CEO, MMH Technology Group. 

Biota MacDonald, Director, Marketing Strategy, Mintel Comperemedia.

Host Samantha Dover and her guest Rebecca McGrath explore the big themes in influencer marketing. Despite predictions to the contrary, macro- and micro-influencer marketing exploded during the pandemic and quickly became an even more competitive space for both the influencers impacting consumer purchasing behaviours and decisions and the brands with which they work. What are the factors brands need to consider when developing an influencer strategy? How heavily should authenticity and transparency be weighed? What are the benefits and drawbacks of forging long-term, collaborative influencer partnerships? And how is consumer understanding of the role influencers play in their lives evolving? Listen now to find out!

Learn more about influencer marketing and buy a report today in the Mintel store: store.mintel.com/report/uk-social-media-influencers-market-report

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Host Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—from both the consumer and brand perspective. While much of the noise right now is centred around celebrities and influencers launching their own projects, the technology could hold great value in how they encourage loyalty, display fandom, build community, and the overall potential for authentication. This episode explores NFT scams, regulation and sustainability implications, how the concept of ownership is being redefined, as well as how and why brands are entering the space. Listen now!

Check out Mintel Little Conversation ep. 90, "Let's talk about the metaverse": mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse

Learn more about consumers' digital trends and buy a report today in the Mintel store: store.mintel.com/us/financial-services/fintech/us-digital-trends-spotlight-on-the-metaverse/

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter

Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests: Brittany Steiger, Senior Analyst, Retail & eCommerce, Mintel Reports US.

Sydney Riebe, Associate Analyst, Food, Drink & Foodservice, Mintel Reports US.

Host Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how they are changing and what brands should do to adapt. Climate change and water and food shortages are rising to the top of global consumers' priority lists as events like the Ukraine conflict and extreme weather play a greater role in their daily lives. Learn about the behavioural differences across markets, why brands need to be more aware of changing preferences, the role of authenticity and education in messaging, and the brands, products and services that stand out - for better or worse. Listen now!

This episode is a preview of the upcoming 2022 Sustainability Barometer. Download the free 2021 Sustainability Barometer (mintel.com/consumer-sustainability-barometer) and keep an eye on Mintel's social channels in the coming weeks for access to the new research.

Mintel clients can log in now to access the US (reports.mintel.com/display/1101749/) and Canada (reports.mintel.com/display/1100449/) Sustainable Consumer reports.

Non-clients should visit the Mintel Store (store.mintel.com/) to learn more and buy a report today.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Richard Cope, Senior Trends Consultant, EMEA, author of the Mintel Sustainability Barometer.

Lisa Dubina, Associate Director, Culture and Identity, Mintel Reports US.

Scott Stewart, Associate Director, Lifestyles and Retail, Mintel Reports Canada.

Host Andrew McDougall and his guests explore themes of pleasure and escapism and the nuanced role brands play in boosting consumer happiness in 2022. The 24-hour news cycle, climate catastrophe and cost of living crisis (among others) make it more important than ever for consumers to find moments of joy, but how do brands strike a balance between instant gratification, anticipation and mental containment? In the food and drink space, the experts dissect the relationship between enjoyment and satisfaction, covering everything from validating hedonistic, guilty pleasures to an alternative theory about permissible indulgence. In the beauty industry, what does the future hold for multisensory products that trigger stimulating effects on the brain? Listen now to hear about the key motivations behind the desire for enjoyment and what brands can do in response to engage consumers.

Learn more about Mintel's 2022 Global Consumer Trend 'Enjoyment Everywhere' by downloading the free thought piece today! https://www.mintel.com/global-consumer-trends.

Learn more about Mintel Trends at mintel.com/mintel-trends.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog.

Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests: Simon Moriarty, Director, Mintel Trends, EMEA.

Alex Beckett, Director, Mintel Food & Drink.

Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic. Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now!

Mintel clients can log in now to read all about Mintel Trend Driver 'Value'.

For those who are interested in learning more but aren't a Mintel client, check out Mintel's 2030 Global Consumer Trends - the 7 core drivers of consumer behaviour that will shape global markets.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

In today's episode, host Samantha Dover is joined by UK and US retail experts to discuss the direct-to-consumer (DTC) model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers' barriers to entry. Mintel's retail experts discuss these topics and more - listen now!

Discover our latest retail and DTC consumer and market research and purchase a report today in the Mintel Store at store.mintel.com/industries/retail.

Get the latest insights, thinking and perspectives on consumers at mintel.com/blog and subscribe to our newsletter at Mintel.com/mintel-newsletter.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests :Nick Carroll, Retail Category Director, Mintel Reports UK.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.