Mintel Little Conversation

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn how brands can help consumers and themselves!

For even more insight on changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster - now and in the future - download the FREE 2023 Global Consumer Trends report (https://mintel.com/global-consumer-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Visit the Mintel Store to explore all our wellbeing-centered research and buy a report today (https://store.mintel.com/industries/health-and-wellbeing).

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Thomas Slide, Media and Technology Category Director, Mintel Reports UK.

Narmada Sarvanantha, Mintel Trends Analyst, UK and Ireland.

Michael Gallinari, Senior Travel and Leisure Analyst, Mintel Reports US.

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.

For all the research and insights on the gaming industry, browse our technology reports. Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community. (https://mintel.com/mintel-newsletter).

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Brian Benway, Analyst, US Gaming Report.

Zach Emmanuel, Technology Analyst, Mintel Reports UK.

Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts will impact consumer demand for beauty in the coming year, including brand and product examples and recommendations for marketing strategy and product innovation development over the next five years. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences. Listen now to learn more about the 'Beauty Rx', 'Evolved Self-Care' and 'New Rules Of Engagement' trends!

For all the research and insights on what beauty and personal care consumers want and why—now, next and in the future—download the FREE 2023 Mintel Global Beauty and Personal Care Trends—a summary of three trends (mintel.com/beauty-trends).

For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four of the trends (mintel.com/global-food-and-drink-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Sarah Jindal, Senior Director, Beauty, Personal Care and Household Research, Americas.

Vivienne Rudd, Director of Global Innovation and Insight, Beauty and Personal Care

Host Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for the future of consumer behaviour and what that means for food and drink brands around the world. Centred around global crises, climate change, mental performance, the overwhelmed consumer and space, this year's trends make recommendations for brands to reassure consumers who continue to be challenged to adapt to a precarious world. Find out why and how brands should support value-conscious consumers, provide efficient product formats and encourage consumers to take pleasure in food and drink in 2023 and beyond. 

For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four trends (mintel.com/global-food-and-drink-trends).

For in-depth insight into, and analysis of, all eight of the 2023 Global Food and Drink Trends, clients should log in now. Everyone else, please get in touch (mintel.com/mintel-food-drink/request-more-information). 

Interested to know what else Mintel predicts for consumers and brands in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

David Faulkner, Director, Mintel Food & Drink.

Alex Beckett, Director, Mintel Food & Drink.

Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam's opinion on the evolution of the role of the CMO, how she is navigating the marketing landscape in volatile times and how Navy Federal is addressing the macro environment where US consumers are still spending but the drumbeat of rising rates, inflation and recession is getting louder. Listen now to find out how personalisation at scale and 'listening loudly' are driving results. 

Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Pam Piligian, CMO, SVP, Navy Federal Credit Union.

Host Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts' best advice for small players navigating this crisis? Listen now to find out! 

For additional research, insights and recommendations on how brands should navigate the cost of living crisis, check out our on-demand 2022 British Lifestyles webinar (https://register.gotowebinar.com/register/8947013513475903245?source=Event+page+website).

Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Toby Clark, Director of EMEA Research, Mintel.

Richard Shepherd, Category Director, B2B, Social and Economic Research, Mintel Reports UK.

Francesca Smith, Consumer Lifestyles Analyst, Mintel Reports UK.

The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture, and what the app’s explosive growth means for brands. What’s fueling the rise? Our experts dive into all of these questions and more, including how brands can get the most from TikTok, what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what's coming next.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.

[This episode originally aired April 2021]. Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. Host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic consumer landscape of mental health awareness. With the majority of global consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out! For complete consumer insight and brands recommendations related to the stress and wellbeing market is the US (https://store.mintel.com/us/health-and-wellbeing/us-managing-stress-and-mental-wellbeing-market-report/), UK (https://store.mintel.com/report/uk-managing-stress-and-wellbeing-market-report), and globally, visit the Mintel Store (https://store.mintel.com/). Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter). Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic! 

Hosts:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Edward Bergen, Consultant.

Guests:

Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US.

Alex Becket, Director, Food and Drink Andrew McDougall, Director, Mintel Beauty & Personal Care.

Host Andrew Davidson assembles a number of consumer lifestyle and marketing experts from across the globe for a discussion about Generation Z—consumers aged 12-25 in 2022. Due to their ages and related lifestyle changes, most Gen Z consumers are in a state of transition—whether entering university, starting their first job or buying their first home. Regardless, it's a time of tremendous volatility across many markets and will be for at least the near future. Despite their limited spending power at the moment, now is the time for brands to understand, and engage with, this critical demographic in order to be successful in the future. But where to start as it's easy to get lost in the myths, stereotypes and exaggerations surrounding Gen Z? Our experts separate fact from fiction, identify what brands need to pay attention to, act on and invest in and confirm what they can ignore. There's a lot of noise about Gen Z; get the full picture and listen now!

For complete insight and recommendations on marketing to Gen Z in the US (https://store.mintel.com/us/us-marketing-to-gen-z-market-report/), UK (https://store.mintel.com/report/uk-lifestyles-of-generation-z-market-report), Brazil (https://store.mintel.com/report/marketing-to-young-adults-the-older-gen-z-brazil-2022) and globally, visit the Mintel Store (store.mintel.com/).

Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Andy Colman, Associate Research Analyst, Mintel Comperemedia.

Marisa Frys, Associate Research Analyst, Mintel Comperemedia.

Ana Paula Gilsogamo, Senior Analyst, Mintel Reports Brazil.

Diana Kelter, Associate Director, Mintel Trends.

Jonny Forsyth, Director, Mintel Food & Drink