MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.

This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store. 

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests: 

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to these new demands.

This episode is an overview of the Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business.

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host: 

Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.

Guest: 

Richard Cope, Senior Trends Consultant, Mintel Consulting.

Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusses how food and drink products play an important role in the health and wellness of consumers across Asia Pacific. Listen to learn how food and drink brands can better communicate health claims, why consumers are snacking differently, and how consumer preferences for healthy food and drink consumption have changed in recent years.

Head over to Mintel’s LinkedIn to share your thoughts on today's episode and visit mintel.com to become a member of our free Spotlight community. Learn more about how Mintel Consulting takes the guesswork out of a brand's process, solves business challenges and helps them move forward, faster and with confidence. Browse all our APAC consumer research and buy a report today in the Mintel Store.

Host:

Elysha Young, Associate Director, Mintel Trends, APAC.

Guests: 

Sabeera Ali, Senior Manager, Public Affairs, Food Industry Asia.

Shelley Mcmillan, Head of Mintel Consulting, South APAC.

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's Economic Outlook Reports, browse all our consumer research and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care

Guests:

Nick Carroll, Category Director, Retail, Mintel Reports 

Samantha Dover, Category Director, Beauty and Personal Care, Mintel Reports UK

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit us to get a free copy of Mintel 2023 Global Consumer Trends, browse all our consumer research and buy a report today.

This episode is re-aired and was originally published in May 2022.

Host: 

Samantha Dover, Category Director, Beauty and Personal Care.

Guests: 

Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC. 

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. 

Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.

Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.

Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: 

Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our Spotlight community.

Host:

Elysha Young, Associate Director, Trends, APAC

Guests: 

Victoria Li - Senior Trends Analyst, China

Shannon Liu - Senior Research Analyst, Travel and Leisure, China

Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany