Mintel Little Conversation

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.

Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.

Timestamps:

(00:00) Intro

(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI

(11:42) Risks of adopting new technology earlier than planned

(13:13) How should businesses devise an AI strategy

(19:40) Use cases and how AI supercharges experts in market research

(26:58) Using AI to create better models and analysis

(33:03) Evolution of AI in market research in the near future

Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests:

Ben Arnold, Global Head of Data Science, Mintel.

Jason Thomson, SVP of Innovation, Mintel.

Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.

Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests: 

Ema Lazic, Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics. 

Host: 

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guest:

Clotilde Drape, Global Beauty Analyst, Mintel.

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.

Host: 

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Melanie Bartelme, Associate Director, Mintel Food and Drink.

Michele Golden, Director, Mintel Consulting.

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our health and well-being research and buy a report today.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Diana Kelter, Associate Director, Consumer Trends.

Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Brian Benway, Senior Analyst, Gaming and Entertainment, Mintel Reports US.

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany.

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!

Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Principal Consultant, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Principal Consultant, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.

Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Diana Kelter, Associate Director, Mintel Trends, North America.

Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. 

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Learn more about Mintel's products and solutions, browse our technology market research and buy a report today by visiting the Mintel Store.