Unicorn Bakery - For the World's Most Ambitious Founders & Teams

Misconceptions about pitching early stage investors - with Sequoia Capital Partner George Robson


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Is the European climate for early-stage start-ups improving again?

After the European fundraising ecosystem was somewhat more cautious in the years following the corona boom, the question is: how is it currently developing? 

Fabian meets George Robson, Partner at Sequoia Capital, probably the best-known venture capital fund in the world. 

Together they talk about financing start-ups with high capital requirements, the fine line between optimistic vision and realism when pitching and the right approach to investors like Sequoia Capital.

What you learn:

  • Which investor should you seek for your startup if you're building more of a cash-heavy business?

  • Market assessment: Are consumer products making a comeback?

  • Sequoia Capital: How does Sequoia invest and what does the company value in founders?

  • How much storytelling in the pitch is good and when does it become too much?

  • How important is the warm intro really and what chances do you have with cold outreach to investors?

    Here you can find tickets for MERGE: https://merge.berlin 

    Don't forget to use the code UNICORN for 30% off.

    ALL ABOUT UNICORN BAKERY:

    https://zez.am/unicornbakery      

    George Robson

    LinkedIn: https://www.linkedin.com/in/georgerobson  

    Sequoia: https://www.sequoiacap.com/  

    Unicorn Bakery Whatsapp Broadcast:

    Find out everything you need to know as a founder: https://drp.li/jrq5S        

    Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content.


    Marker:

    (00:00:00) Is the European fundraising ecosystem waking up again?

    (00:04:21) How do I approach investors if I'm building a startup that combines hardware and software instead of the usual b2b SaaS startup?

    (00:07:12) What investor am I looking for if I'm a cash-heavy business?

    (00:11:40) How does investing at Sequoia work?

    (00:14:20) Are consumer products experiencing a comeback?

    (00:18:15) When it comes to pitching, where is the fine line between storytelling and "being too much"?

    (00:23:45) How to get in touch with Sequoia?

    ...more
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    Unicorn Bakery - For the World's Most Ambitious Founders & TeamsBy Fabian Tausch

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