"We have to...build something so special that people don't want an alternative."

Gear Up for Growth.
With Jean Caragher.
For CPA Trendlines.

For CPA firms to stand out, they must deliver an exceptional client experience—so unique that clients won’t want an alternative, Mitch Reno,  director of client experience at Rehmann, tells Jean Caragher in this episode of Gear Up for Growth.

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“What any managing partner listening or any marketing leader or growth leader within an organization needs to be hearing is let's look at what we do well,” says Reno. “Let's look at where there's an opportunity for us to do something better. And let's do that better and differently than the rest of our peers that we compete against.”