In a special episode of “Mizzou Storytellers,” Loretta Jones and Dave Matter are joined by Mizzou Athletics Director Laird Veatch to talk about Mizzou’s “Will to Win” gameplan to address the major changes coming to college athletics in 2025. Laird shares insights on Mizzou’s revenue gap in the Southeastern Conference and reasons behind the need to modernize the fundraising model, increase ticket prices and invest in the future of Mizzou Athletics in this new landscape. 

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