This was a heated conversation at SXSW between me and my main man, Bonin Bough, C-level exec and host of CNBC’s Cleveland Hustles with LeBron James. At this talk we discuss brands texting consumers, email newsletters, the importance of time, virtual currency, and personalization when it comes to branding. This one gets heated because we butt heads quite a bit but I’m a big believer in that everything needs to be debated and that’s why this one’s a winner.