Have you heard of an inside-out approach to communication?

It’s no secret that today’s internal comms messages seep into the world outside the office walls. After all, anything you say to your colleagues, bar protected IP and trade secrets, should be fit for external consumption. We’ve seen it time and time again: a leader sends out a poorly advised all-company email and it ends up on Twitter. It’s a reputational nightmare.

But this goes beyond reputation. In this moment, Katie and Rachel Miller get to grips with the importance of being purpose led. Customers and colleagues are voting with their feet, walking away from businesses with values that oppose their own. Organisations should be asking, What’s our purpose? What do we believe in?

As Katie says at the end of each episode, “It’s what’s inside that counts.”

Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-01-how-to-thrive-in-ic/