If there’s one thing we’re clear about at AB, it’s that communication should not be a one-way street. And that’s what this moment is about.

We head back to Episode 13, where Katie sat down with the ‘Doctor of IC’, Kevin Ruck, to explore exactly how communication needs to shift at each level of an organisation.

They discuss the theory that line managers are the most important communicators in any business, the flawed cascade comms approach, how senior leadership can sharpen their tools and how to get to the heart of what frontline colleagues actually need from internal comms.

Is it time for a shift in approach? Tune in to find out.

Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-13-a-check-up-with-the-ic-doctor/