Get your ticket to the VIRTUAL Content Strategy Bootcamp HERE.

In this Momentum Monday episode, Alexa digs into what really creates momentum on social media. Spoiler alert: it isn’t just posting consistently. She shares her real-time TikTok experiment, how she gained nearly 100 highly targeted followers in 10 days, and the actual key to growth—knowing what happens after someone discovers you. From cleaning up your profile to mapping your reader journey to fixing the hidden gaps most authors ignore, Alexa walks through why content matters, but strategy matters more.

In this podcast, Alexa discusses:

• Why social media consistency alone won’t grow your author business
• The REAL difference between visibility and momentum
• Her 10-day TikTok case study and what worked
• How she gained 100 targeted followers (holiday romance readers!) in less than 2 weeks
• The importance of cleaning up your profile and curating your audience
• How to retrain the algorithm for book discovery
• Why engagement matters more than posting
• What happens after a reader discovers you—and how most authors lose them
• The critical role of reader pathways, welcome sequences, and updated websites
• How content strategy maps the journey from follower → email subscriber → book buyer
• Why TikTok growth meant nothing without a plan
• How this experience shaped the December 4th Content Strategy Bootcamp
• Why authors need a system, not random content
• The danger of reactive marketing vs. proactive planning
• The surprising KU and sales results she saw from just two weeks of effort

Love Holiday Romances? Check out The Christmas Market Mashup by Lexi Haddock today! (aff link)