Barry Meier is a former investigative reporter at The New York Times and the author of the book, Pain Killer: An Empire of Deceit and the Origin of America's Opioid Epidemic, which explores how the Sackler family's greed catalyzed a plague of addiction and death that has destroyed families and whole communities across the country.

Between 1999 and 2000, 564,000 Americans died from an opioid overdose. In 2020, the most recent year for which statistics are available, there were over 68,000 opioid overdoses in the U.S. That's 188 per day and each one of these deaths represents a son or daughter, a brother or sister or a mother or father, who is not coming back. People died of opioid overdoses before the 1996 launch of OxyContin, but it’s clear that Oxy and Purdue Pharma’s (owned by the Sacklers) aggressive and deceptive marketing practices threw gasoline on a spark that has turned into a raging wildfire. In 2023, Netflix will launch a miniseries based on Pain Killer.

In our conversation today, Barry and I discuss the Sacklers’ family legacy of ethically dubious marketing of pharmaceuticals and how they made tens of billions of dollars selling OxyContin using the same techniques, like pushing free samples, knowing that the drug was quite addictive. We discuss how and why the FDA approved claims that OxyContin was less prone to addiction in the complete absence of evidence proving that it actually was. And lastly, we discuss the extent to which OxyContin kicked off this opioid epidemic for which there is no clear way out.

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Pain Killer: The Book - https://a.co/d/b9cEPHS