In terms of the luxury industry, a silk mask was much more representative of the last, pandemic-riddled 19 months than a silk dress. Despite this, love and the respective multi-million-dollar wedding industry built around it were not canceled.

”Love was postponed, but not canceled,” said Monique Lhuillier, co-founder and creative director of her namesake luxury brand, on the latest Glossy Podcast. 

Before she founded her brand in 1996, an engaged Lhuillier was faced with the two “extremes” of either “traditional” or “minimal” dresses, she said. “I wanted something that had the elements of tradition -- the lace, the long sleeve -- but with an open back, giving [brides] something unexpected. And that's what I set out to do.”

As Monique Lhuillier, the brand, celebrates its 25-year anniversary, Lhuillier and Tom Bugbee, her co-founder and husband, are continuing to bridge the design gap with the brand’s extensive custom and ready-to-wear bridal and bridesmaid dresses, accessories and shoes. 

When events came to a halt last year, Monique Lhuillier and its clientele held onto glimmers of tulle and lace, and the hope that traditional weddings would soon return. Using social media posts, the brand’s nationwide retail locations and customer service representatives, the company never lost contact with brides, Lhuillier said.

In the future, Lhuillier said she hopes to continue growing the brand’s DTC business, as well as its presence internationally, on the red carpet and in the beauty space. “We are exploring everything,” she said. “Because you have to stay ahead.”