<p>Robin Wheeler, the new global commercial head of Twitter's MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.</p>

Robin Wheeler, the new global commercial head of Twitter's MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.

<p>Robin Wheeler, the new global commercial head of Twitter's&nbsp;MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.</p>

MoPub's Robin Wheeler On Why Marketers Still Aren’t Spending As Much In Apps As They Should Be

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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MoPub's Robin Wheeler On Why Marketers Still Aren’t Spending As Much In Apps As They Should Be

MoPub's Robin Wheeler On Why Marketers Still Aren’t Spending As Much In Apps As They Should Be

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