January 29, 2025

More listeners than ever to podcasts in US

5 minutes

Sponsored by Central Talent Booking. Transform Your Podcast Guest Lineup - Central Talent Booking delivers top-tier guests—celebrities, influencers, thought leaders, and compelling experts—to elevate your podcast. Discover more.

There are more listeners than ever to podcasts in the US, according to new data. The Triton Digital 2024 US Podcast Report also suggests that YouTube continues to be the most “preferred” platform for 33.1% of all podcast listeners, while Apple Podcasts has slumped to a new low: preferred by just 12.2%. The data, which is a free download, also contains more detail about the US Podcast Ranker.

Video podcasts are “not equally sensible and beneficial for all podcasts“. A group of German podcast marketers and publishers have worked together to produce a white paper explaining the benefits of audio-only podcasts. Advantages include better distribution, and monetisation, and audio podcasts have a 150% higher listen-through rate than video podcasts.

There have been a number of layoffs at SiriusXM, impacting the podcast teams and Earwolf. Podnews understands that 100 roles were impacted, representing 2% of the workforce, along with a number of changes to the company’s structure. The CEO Jennifer Witz called it a “profoundly challenging day”. One of those included is Amelia Chappelow, who was Executive Producer at Earwolf.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!
Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Audiohook, Simplecast, SALT, RedCircle, Podscribe, Resound, Steve Lack: Audio, Cohost, audioBoom, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, We Edit Podcasts, Acast, Disctopia, Knucklehead Media Group, Libsyn

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ask Ralph Christian Finance, Castbox, Tink Media, Deepcast Creator, Ausha, Frequency, Red Seat Ventures, Voxtopica, Truefans, PlayPodcast, Storyboard, Compliance Podcast Network, SoundStack, The Podcast Haven, Huberman Lab, POW PR, Podium , Gumball, ARN's iHeartPodcast Network Aust, Gilded Audio, Jonekiri, The Roost, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Headliner, Optimal Living Daily, Oxford Road, Double Elvis Productions, Diversion Podcasts, matchmaker.fm, Rhapsody Voices, Wondery, Rephonic, Lemonada Media, Heartcast Media50, Zvook, Podcast Taxi, Blubrry, Castos, Sonic Influencer Marketing, Jam Street Media, Transistor, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Content10x, Ad Results Media, She Podcasts, Cleanfeed, Podigy, Lower Street, Adopter Media, School of Podcasting, Revolver Podcasts, Sonix, Podcast Movement, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

...more

View all episodes

By Podnews LLC

4.3

7676 ratings

January 29, 2025

More listeners than ever to podcasts in US

5 minutes

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Host your podcast videos the right way! — Video podcasts have the potential to attract millions of viewers and listeners simultaneously. Disctopia allows you to upload podcast videos and automatically add them to your RSS feed - It's Magic!
Tomorrow is your last chance for Evolutions Sale! — The can't miss podcast industry event of the spring is NEXT WEEK in Chicago, and our last discount sale is going on now...but ends TOMORROW! Book your passes to help shape the future of the industry!