More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tactic, it’s only as good as the strategy behind it.

This episode of The More Profitable Podcast dismantles the myth that a podcast can't grow your audience without the aid of additional content like video. She highlights the power of discoverability through podcast platforms and search engines, emphasizing the importance of strategic optimization and positioning. 

If you're ready to uncover the truth about podcasting's potential for audience growth and debunk the notion of a single magical tactic, this episode is a must-listen.

01:39 The frustrating thing I recently heard from a “YouTube expert” 

03:12 The idea that podcasting is ONLY for your existing audience is fundamentally false

07:47 How this inspired our next Podcasting for Profitability roundtable

10:48 Understanding your target audience's content consumption preferences is at the core of using the right tactics

15:47 Focus on the impact, and growing your audience will happen

17:04 Align decisions with the purpose behind the content

Mentioned in Can A Podcast Grow Your Audience?

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Today, we have a special guest joining us, Andrea Liebross. Andrea is a coach, speaker, and the host of the Time to Level Up podcast. She’s also the author of She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary.

Andrea is joining me to share the incredible journey of how she used her podcast to launch a book and the surprising events that followed. From the writing process to the editing and marketing decisions, Andrea gives us an inside look at how her podcast played a pivotal role in the creation and success of her book. 

We'll learn about the unexpected impact of her podcast on her writing process, the challenges she faced in the editing phase, and how she found a distinctive conversational tone for her book. Andrea also discusses the power of podcasting as a marketing tool and how it helped establish her credibility and attract new listeners. 

Get ready to be inspired as we dive into Andrea's journey of using her podcast to launch a book. 

03:26 - Get to know Andrea Liebross and learn how she’s helping entrepreneurial women find freedom and growth.

06:39 - Launching the Time to Level Up Podcast and how podcasting impacted Andrea’s marketing and visibility

11:40 - The discomfort that comes with thinking big and taking on writing a book

15:06 - How Andrea used the podcast to help get the book written 

17:35 -Using your podcast to build out ideas or explore topics to keep your writing in your voice

21:24 - Using podcast guest spots as a way to network

24:13 - What we put together on the podcast as Andrea counted down to the launch of the She Thinks Big book

Mentioned In Using Your Podcast to Launch a Book with Andrea Liebross

Time to Level Up Podcast

She Thinks Big 

Andrea Liebross Coaching

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When you think about podcast monetization, what comes to mind?

Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there’s always a commercial break or two or where someone on the show reads a sponsor ad out loud.

But that’s not the only way to make money from your show. In this episode of The Most Profitable Podcast, you’ll learn how to stop looking for sponsors and start using your podcast as a sales tool so you can make money even faster!

4:07 - The most critical thing you need to understand about your show

7:53 - What it looks like to use your podcast as a sales tool

10:43 - Why trying to follow the “80/20 rule” can lead to a struggle to make money from your podcast

13:05 - One thing you will never hear me say on this show

15:40 - One thing that can hurt some business owners looking to use a podcast to help generate sales

17:55 - How content is key to having purposeful, high-converting sales calls

21:45 - What happens when you shift the way you think about monetizing your podcast

Mentioned In The Most Effective Podcast Monetization Strategy Business Owners Skip

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In today's episode, we're diving into the world of podcasting experiments and how business owners can try their hand at podcasting without burning out. 

We at Uncommonly More look at launching a podcast a little differently than most. We know how overwhelming it can be, especially when we give the weight of hundreds of episodes and an open-ended commitment to every choice we make.

That’s why instead of launching podcasts, we support clients in starting their own podcast experiments.  It's a great way to determine if you have the capacity for it and if it aligns with your goals. 

In this episode of The More Profitable Podcast, I'll cover why a podcast experiment is a perfect fit for trying on podcasting. How it helps you build assets so regardless of what the future of your podcasting journey looks like, those assets can be used to help you generate, educate, and convert right-fit clients.

05:03 - Launching a podcast experiment instead of a new podcast

07:00 - The first 20 are the only episodes of your show that are for you

14:15 - You must shift perspective on right/wrong ways to podcast

18:58 The podcast experiment helps you get comfortable and decisive about what to share so that you’re consistently building assets

26:13 - How you move from podcast experiment to full-fledged podcast

29:45 - A podcast experiment teaches sustainability, can be repurposed, and creates a solid foundation.

Mentioned In How Business Owners Can Try On Podcasting without Burning Out

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Let’s talk about when you get that sneaky feeling that your podcast isn't quite hitting the mark. Maybe you're struggling to connect with your audience or struggling to find your voice and message. Or maybe you're feeling overwhelmed with the production process. 

Good news, that’s not just “what podcasting is.” It’s not a matter of getting through the hard, and “someday” it’ll be easier. To get to easier, you have to make some changes. The larger problem is that often, those changes get made at a content level and not a strategic level. That leaves you even more frustrated and even more disconnected from the results you want from your podcast.

In this episode of The More Profitable Podcast, I’m sharing the three changes small business owners need to make to start generating, educating, and converting right-fit clients with their show while making the whole process much easier.

1:05 - Why now is the time to ask these questions and make these changes

4:50 - Listening to this podcast will not get you results; the actions you take will

6:20 - The impact of understanding your podcast promise

13:00 - The dangers of listening to the wrong ideas and opinions about your podcast 

19:30 - The impact of hiring the wrong support team for your podcast

Mentioned In 3 Changes Small Business Owners Need to Make for Their Podcast Needs to Thrive

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Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.

But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.

In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.

2:15 - How often I map out episodes and the best place to find content for your podcast
5:33 - My second favorite place to get podcast episode content ideas
8:19 - Several ways you can record episodes
12:09 - Something to be mindful of that can kill your momentum

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode

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EP 567: “What Working With Uncommonly More Looks Like”

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When you open up Spotify or another preferred podcast app, what do you see?

As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.

So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.

In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.

2:56 - The art of creating an attention-grabbing cover graphic for your podcast

6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast

9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description

11:40 - The questions you should be answering when putting together your podcast description

14:25 - How often do you need to update your show’s description

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

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EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients”

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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!

Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.

1:46 - Why you should update your outro yearly

3:09 - The goal of your podcast outro and three ways you can set it up

7:49 - One thing I absolutely don’t recommend you do with your show’s outro

9:34 - How long your podcast outro should be

10:30 - Quick dos and don’ts of crafting the perfect podcast outro

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro

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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?

This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.

Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 

2:42 - How often should you update your podcast intro

4:55 - The purpose of your podcast introduction

7:18 - A little something special we do with The More Profitable Podcast intro

8:16 - My strong opinions on how you should structure your podcast intro

12:58 - Quick dos and don’ts of crafting the perfect podcast introduction

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro

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If you’ve ever needed a break from your podcast but still wanted to release the content you’re listeners expect, it’s time to consider repurposed content. Today’s episode is answering the three most common questions we hear from podcasters ready to re-release past episodes. 

This also kicks off a series of me doing exactly what I’m telling you to do. This episode is a new addition to a series we’re re-releasing starting next week. The Podcast Housekeeping series and it’s our primary example as we move through this episode so that you can see inside what to consider when doing this in your own show.

In this episode of The More Profitable Podcast, we look at the timing questions that come up for re-released content, if you need to let your listeners know, and how to know what kind of content to repurpose. When you’re creating strategic content assets from the start and not just checking production boxes week to week to get something (anything) out, this gets easy. Listen in and learn how.

4:50 - How many episodes does your podcast need before you can re-release an episode?

8:00 - The role strategy plays in creating episodes that are reusable assets.

9:45 - How often can you re-release an episode of your podcast?

11:00 - Can I record a year's worth of content and then just release it year after year?

15:50 - Do I need to let the listener know it’s a re-released episode of my podcast?

19:00 - How to let listeners know an episode is re-released (and how not to).

21:45 - How do I choose what episodes of my podcast to re-release?

Mentioned In Podcast Housekeeping: Strategically Repurposing Your Content

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