More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

The best thing you can do to start growing our podcast… make sure your current listeners are actually listening.

Too often, I’m having conversations with service-based business owners who are focused ONLY on growing their listenership. 

They want more downloads and more subscribers. But they’re not thinking about how they are serving their current listenership. 

This can impact your show negatively from a technical standpoint. With completion rates potentially being a piece of the SEO algorithm inside of your favorite podcast players. 

The real issue here is the second piece, though, because it impacts your ability to use your show as intended.

If you focus only on more downloads and listeners, you may be missing the most important piece… conversion.

In this episode of The More Profitable Podcast, we talk about the two ways your current listenership impacts the growth of your podcast. The first is from a technical point of view and then from a larger strategic perspective.

4:25 - The technical piece and how your completion rate impacts our search position

5:40 - What ask are you making at each point in your episode, we’ll walk through mine as an example

9:30 - The benefits of building trust as a listener moves through an episode

11:30 - How do I know if people are ever listening to the whole show

12:10 - The role episode length plays in keeping your listeners engaged

14:30 - The more direct way your listener engagement impacts your show

17:00 - A word of warning if you’re focusing ONLY on bringing in new leads

18:00 - A hard truth if you’re not currently converting clients from your podcast

20:00 - What to do if your podcast feels hard right now 

Mentioned In Your Current Listeners are the Key to Growing Your Podcast

Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable

The Podcast Newsroom - Building a Sales Asset for Your Sales Calls with Diann Wingert

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You’re likely familiar with the sales pitch for service based business owners about podcasting. That’s not what we’re covering here. Instead, I want to focus on three things no one is telling you, and because of that, we see podcasters just like you burning out early and often. 

Yes, podcasting is powerful for a business and for a service provider, and it’s super valuable as a cornerstone of your content. Still, there are also some hard truths that need to be acknowledged if you’re going to survive.

In this episode of The More Profitable Podcast, we’ll talk about three truths you need to know: a universal truth, an honest take on launching, and, most importantly, why you cannot value someone into a sale.

4:35 - The one universal truth of podcasting you need to know

6:30 - The tools that help you prepare for when you struggle with your podcast

9:30 - The critical tool we require for our podcast production clients to manage podcast burnout

11:30 - The secret you need to know about the first 20 episodes of your podcast

14:10 - How Uncommonly More approaches launching a podcast with our clients 

15:35 - A hard truth about podcasting, providing value, and actually generating clients

18:00 - The core job of your podcast content and why we talk about generating, educating, and converting right fit clients

21:30 - This a sign it’s time to get support and some questions to ask when considering podcast production support

Mentioned In 3 Truths No One Tells Service Based Business Owners About Podcasting

Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable

How Service Based Business Owners Know When to Make a Podcast Change

Seasons vs. Weekly: Determining the Best Podcast Schedule for Your Show

How to Structure Case Study Episodes for Your Podcast

How to Create an Audio Sale Page for Each of Your Offers

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If you've ever felt like something had to change with your podcast, but you just really weren't sure what it was, this is the conversation for you. 

As I planned for episode 600 of this podcast, I reached out to clients, colleagues, and friends to find out what they would want to hear from me as we reach this landmark. The most common response was some version of, “WOW! How have you lasted so long?” or “How are you not bored?”

I get it. Ten years, 600 episodes, it’s a lot of podcasting. It’s a lot of anything, but the answer to every version of this question was the same. I’ve allowed myself to make changes. That’s what we’re going to talk about today. In fact, I’m sharing examples of some of the changes we made. 

In this episode of The More Profitable Podcast, we’ll talk about signs it’s time to make a change, how to make those changes, and when (or if) you should be announcing them.

3:00 - Announcing a new way for you to come together with other business owners who are using a podcast to market their business. Reserve your seat here.

5:20 - What this podcast looked like when we launched in 2013

8:00 - Signs it’s time for an internal process change for your podcast

13:00 - Signs it’s time for an external change for your podcast

16:00 - How changes in your business’s offer impact your podcast

19:15 - How service based business owners can start making internal changes to their podcast

22:20 - How to prepare your podcast to start working with an agency, even if it feels far off

25:00 - How service based business owners can make changes to their podcast while continuing to build trust with their listeners

28:00 - The first step business owners should take before they make any changes to their podcast (or any marketing tool)

30:00 - When should you announce podcast changes to your audience (and when you shouldn’t)

Mentioned In How Service Based Business Owners Know When to Make a Podcast Change

Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable

How to Rebrand Your Podcast and Set Yourself Up for Growth

The Bold Money Revolution Podcast with Tara Newman

What Working with Uncommonly More Looks Like

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What’s the right way to create podcast show notes when you’re a service based business owner using your show to generate, educate, and convert right-fit clients? Is there a right way or a wrong way? 

We know that podcast show notes can help our listeners see what’s happening in an episode, and in this episode, we’re taking it a step further in talking about how show notes can help new listeners discover our podcast. 

Getting clear on the job of your podcast show notes, and even the job of the podcast show notes being on your website vs. just in a podcast player, is how we start to shift from this being just another to-do to being a part of the overall value of the sales assets you’re creating.

In this episode of The More Profitable Podcast, we’ll talk about how your podcast show notes work as a discovery tool for your podcast, the difference between the show notes on your website vs. the podcast players, and tips for formatting your show notes.

3:35 - Where your show notes are showing up and their purpose inside podcast players

4:30 - The primary job of your podcast show notes

8:00 - Does your podcast need a website if it’s living in Apple Podcast and Spotify

11:10 - Differences in jobs and the impact on your show notes for private podcasts vs. public podcasts

17:20 - Do you need a separate website just for your podcast

19:30 - The most important thing to consider as you decide anything about your podcast or any part of your marketing

22:00 - Two types of podcast show notes we use at Uncommonly More

24:30 - How to structure the next steps for your listeners inside your show notes

Mentioned In How Service Based Business Owners Should Be Using Their Podcast Show Notes

The Podcast Newsroom

PodPage

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Think you’re done making mistakes as a veteran podcaster? Think again.

Once you get past a certain point with your podcast, you might feel like you have it made. Whether it takes 100 episodes or 1000, you reach the point where you think you might be done with the mistakes.

But even as a veteran podcaster, you can still neglect some things that affect the success and growth of your show. As a long-time podcaster (like 600 episodes and ten years), I still make a mistake or two, and I’ve seen other veterans do the same.

In this episode of The More Profitable Podcast, you’ll learn five common mistakes even veteran podcasters make and how to get past them (or avoid them if you haven’t made them yet).

3:28 - Veteran podcaster mistake #1 and why it isn’t the same as frequency

7:54 - Mistake #2 and why it comes with an asterisk

16:11 - The veteran podcaster mistake that comes after recording (I’m guilty of it too)

19:25 - One thing even veterans mistakenly neglect

21:20 - The fifth mistake that puts too much focus on content instead of this

24:21 - Rapid-fire recap of the five mistakes even veteran podcasters make

Mentioned In 5 Common Mistakes Podcasters With 100 Episodes or More Still Make

The Podcast Newsroom

EP 595: “The Role Guests Should Play In Your Podcast”

EP 594: “5 Mistakes Podcasters Make In Their First 50 Episodes”

EP 592: “Growing a Podcast More Than 40% In a Year With Tara Newman”

EP 578: “How to Create an Audio Sales Page for Each of Your Offers”

EP 567: “What Working With Uncommonly More Looks Like”

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Work with Uncommonly More to build a show that generates, educates, and converts right-fit clients into your service-based business.

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You’ve probably seen and heard about it everywhere. There’s been a lot of chit chat about ChatGPT over the past few months.

And it probably sounds like a dream, right? You pop in prompts, and it pops out answers, conversations, explanations, etc. as if they were written by a human being. You might think, “If it’s that good, then I can save so much time on podcast production!”

But while ChatGPT is a cool tool, we’re not at the point where AI like it can actually replace real, human conversation and interaction in a natural way. And some of the recommendations I’ve seen out there for using it are icky, to say the least.

So in this episode of The More Profitable Podcast, you’ll learn how podcasters can use ChatGPT and how they shouldn’t use it. I’ll also give you examples of ways I use the AI tool for this show.

4:59 - How you shouldn’t be using ChatGPT as a podcaster

7:53 - How ChatGPT can support your podcast production process

9:49 - How I use ChatGPT as a brainstorming and research tool

13:05 - One effect ChatGPT can have on your ideas

14:10 - How I’m using ChatGPT for social media

Mentioned In How Podcasters Can Use ChatGPT

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Are you keeping up with the times in your approach to guest podcast content creation?

Very few podcast shows existed a decade ago, but things move with lightning speed online. And while podcasts have exponentially exploded in the last 10 or so years, some of the expert information about having podcast guests on your show from way back when still gets peddled around.

For instance, you might think that having guests is like having the Flash Pass at Six Flags--a shortcut solution that lets you skip the line and go straight to the thrill of audience growth for your podcast. But the reality is they might actually serve as a distraction for listeners.

So should you not bother having guests on at all? Podcast guests can be really impactful for shows. But a lot of the nuance in this conversation has been missing and keeps causing the parties involved to miss out on maximizing the potential of guest appearances.

In this episode of The More Profitable Podcast, you’ll discover how to feature guests on your show differently so that you, the guests, and your audience all come out as winners. I’ll teach you how to make sure each guest episode on your podcast is valuable moving forward.

6:28 - What you don’t want when you bring guests onto your podcast

7:56 - The best way to grow your show (but why it can also be tricky)

10:32 - The most frequent mistake I see from podcasters (and one I made myself at the beginning)

14:32 - Two things having any guest on should do for your show

21:42 - The conversation around guest podcasting that gets me on my soapbox

Mentioned In The Role Guests Should Play In Your Podcast

The Podcast Newsroom

EP543: Using Your Podcast As A Sales Tool with Racheal Cook

Promote Yourself to CEO with Racheal Cook: How to See Content as Assets in Your Business Arsenal with Stacey Harris

EP553: Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla

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Are you about to bail on your podcast before you even start it or really get it off the ground?

Oftentimes, podcasters make mistakes that are absolutely detrimental to their show. These mistakes can cause you to bail before you even begin to see desired results.

While mistakes can happen at any stage of your podcast journey, your show is at its most delicate stage during the first 50 episodes. By making five specific mistakes I’ve seen too many hosts make at this early point, you can accidentally kill your show!

So what are these hazards you should avoid as a new podcast show host? In this episode of The More Profitable Podcast, you’ll learn about the five mistakes you can make in the first 50 episodes so you can avoid the fate of your podcast becoming one of the many shows that fade away.

3:07 - The #1 mistake I see new podcasters make all the time

7:42 - The plan that too many podcasters forget to make

12:34 - The most natural mistake you can make in your first 50 episodes

19:31 - Mistake #4 and why it seems like a direct contradiction to the third mistake

23:50 - The double-sided hiring mistake you can make as a podcast host

Mentioned In 5 Mistakes Podcasters Make in Their First 50 Episodes

The Podcast Newsroom

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“Should I run my podcast weekly or seasonally?”

That is one of the questions I most often get asked. And while there’s no right or wrong answer, generally speaking, there is a right answer for you.

So how do you discover which format is right for you? Over the years, I’ve seen many podcasting clients wrestle over this decision and discovered the nuances involved in choosing a preferred schedule.

In this episode of The More Profitable Podcast, you’ll learn how to move through this decision-making process. I’ll go over the pros and cons of each schedule, reveal how you can navigate the nuances for yourself, and even offer a third option you might want to try.

2:47 - The first thing you need to consider when deciding on a podcast schedule

6:56 - The one time I usually recommend seasons over weekly (and one con to doing it)

12:33 - How a seasonal format can work really well for your podcast

16:18 - Another reason why you might not want to release seasonally

18:33 - Why it’s imperative to prepare your listeners for a seasonal schedule

20:12 - What you can do in-between recording and releasing seasons

24:33 - Why having a weekly podcast schedule is the right move for me

28:34 - The downsides to doing a weekly podcast

31:46 - The upsides to having an episode available every week

33:52 - A hybrid schedule option you can choose for your show

36:04 - What is the best schedule for your podcast?

Mentioned In Seasons vs. Weekly: Determining the Best Podcast Schedule for Your Show

The Podcast Newsroom

EP511: One Trick to Prevent Podfade and Burnout Before It’s Too Late

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What would growing your podcast mean for your sales? For your business as a whole?

You’d have a valuable asset that attracts more leads, more clients, and more sales. You’d have an avenue to help you achieve sustainable business success. But having support along the way increases your odds exponentially.

Friend and longtime client Tara Newman grew her podcast by 40% last year and was really the start of my agency. When I launched Uncommonly More, she was the first client whose show I helped turn into a lead-generating, client-converting team member. And today, she’s my special guest!

In this episode of The More Profitable Podcast, Tara and I talk about how she grew The Bold Money Revolution podcast and how that growth has impacted her business. You’ll learn what does and doesn’t matter when it comes to launching, what should guide your decision-making as you grow your podcast, how to be strategic with your content, and so much more!

1:31 - Why Tara turned to podcasting and how she launched her podcast

9:00 - When getting feedback matters and why getting on iTunes New and Noteworthy list doesn’t matter

13:18 - Why it’s okay for you to launch your show “dirty” and the only support I recommend at this stage

15:31 - Why the summer of 2018 was the right time for Tara to upgrade her support

19:22 - How Tara got more strategic with her podcast content

26:31 - Why repurposing your content is a gift that encourages your podcast’s growth

28:21 - Why responding to data is better than responding to your feelings

33:56 - How the support and growth of Tara’s podcast has impacted her business

38:32 - How to know if your podcast works in converting sales

40:04 - One of the benefits I love best about podcasting for business purposes

Mentioned In Growing a Podcast More Than 40% in a Year With Tara Newman

The Bold Money Revolution

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