More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Should you really add video to your podcast marketing or to the podcast itself?

Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fast that what worked last year may not work this year.

But what if you’re camera shy and hate the idea of doing video yourself? Or you just don’t have the time, money, or desire to go through that extra effort to produce your show? Good news: there are ways of adding video to your podcast and your marketing that can fit your personality, budget, and time.

If you like the idea of incorporating video into your show somehow but the thought of recording the whole thing puts you off, then you’ll want to listen to this episode of The More Profitable Podcast. In it, you’ll learn about the three different “tiers” of using video in your show and ways you can incorporate it into your marketing. I also talk about how I use video (even though it isn’t my favorite) and reveal how to decide if you even want to go through with using video at all.

3:52 - Why this is a really common question

6:37 - The filter you need to use if you’re considering adding video to your podcast

11:58 - The 1st tier of adding video to your podcast

14:55 - Another way you can use video on the small scale

19:03 - The 2nd tier of podcast video usage and why it’s a bigger lift than the 1st tier

23:22 - The 3rd and final tier of adding video to your podcast

26:58 - Ways of using video to better market your podcast

Mentioned In Should You Be Adding Video to Your Podcast?

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“Magic pill” marketing needs to die. Too many marketers online point to a tactic and tell podcasters that it’ll make their show better, more popular, more successful, etc.

But looking for that miracle tactic to produce sales from your podcast is costing you in so many ways. It’s costing you time, money, confidence, progress, and mental capital. And if your show is shitty to begin with, then forget about it! No marketing method is going to change that.

There are three tactics in particular that I see people raving about online and encouraging podcasters to try. As a fellow podcaster, I do these things myself but there’s a caveat:

You have to have a good approach in mind before you implement a technique. Too many go into it completely blind and get absolutely nowhere.

So in this episode of The More Profitable Podcast, you’ll learn about those tactics and why you cannot just tactic your way out of a shitty show. I’ll teach you the correct mindset and purpose behind each one so you can put your show in the best position to succeed. And you’ll discover the key piece that will shift things for your podcast.

3:13 - Quick reveal of all three tactics

7:35 - Why having these on your show isn’t a miracle tactic that’ll change everything

10:34 - Is there ever a good reason for tactic #1?

12:04 - Why lots of people go for tactic #2 and why it won’t work like magic either

14:20 - A vital suggestion if you try the second tactic

18:15 - Why this popular marketing tactic won’t save your show

20:54 - What actually changes the game and will shift your podcast

Mentioned In You Cannot Tactic Your Way Out of a Bad Podcast

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EP 553: “Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla”

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It's Wednesday, and much later than this usually lands in your feed, so where exactly is your new episode? Well, it's coming... next week.

I decided after doing a final review of this month's audit on The Podcast Newsroom that you really needed to hear THAT episode this week, so we changed the plans.

I want to be super transparent, and that's why I'm sharing this... it's not just OK to change the plan, it's inevitable. Sometimes the plan NEEDS changing, like this week.

I want you to hear my conversation with Diann during this podcast audit because it's an extension of last week's conversation where we discussed episode types.
​
​In my conversation with Diann, we get into a really good example of the difference between strategy and tactic and how knowing the larger strategic goal of the episode is going to impact your tactics.

We also talk through some things Diann did VERY well in this episode, it's important that we share what "good" looks like, it's how we all get better.

You can listen to the whole episode right now by subscribing to The Podcast Newsroom at https://thepodastnewsroom.com

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Want better results from your podcast? Then it’s imperative you understand the point of every single episode you record for your show. Today, I talk about the three categories an episode can fall into and how they work to help your business generate leads and convert those into sales.

3:07 - The goal of a sales asset episode

4:33 - The purpose of a content episode and how it can serve various, larger goals

9:44 - Why I call episodes in the third category “leadership episodes”

14:12 - Why thought leadership and providing a service aren’t the same thing

Mentioned In 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales

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EP 588: “What Happens During a Podcast Strategy Intensive”

EP 587: “Why I Don’t Care If Your Show Is ‘Bingeworthy’”

EP 586: “Why Business Owners Need a Podcast (And More Importantly, Why They Don’t)”

EP 582: “How to Rebrand Your Podcast and Set Yourself Up For Growth”

EP 567: “What Working With Uncommonly More Looks Like”

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What is a podcast strategy intensive? Why does it exist? And how can it help you with launching (or even rebranding) your podcast? 

Have you been asking these questions and want to get the inside scoop on podcast strategy intensives? Then tune in as I walk you through why I started offering these sessions, what they are, and how the process works from beginning to end.

3:46 - The reason why I offer the podcast strategy intensive

5:50 - What these intensives are and the process of booking a session

9:44 - Walkthrough of the questionnaire and the nuanced difference between ideal client vs. who you’re selling to

18:28 - How I prepare before the session and work with you during the strategy intensive

22:46 - What happens after the session and during the follow-up call

25:51 - Feedback from two people who’ve been through a podcast strategy intensive

Mentioned In What Happens During a Podcast Strategy Intensive

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EP 578: “How to Create an Audio Sales Page for Each of Your Offers”

EP 567: “What Working With Uncommonly More Looks Like”

EP 584: “How Aligning Your Podcast and Your Offer Create Clarity For You and Your Listener With Shannon Baker”

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You know how you can get into a TV show and watch episode after episode after episode (after episode...)? People do the same with podcasts. In fact, there are gurus who highly recommend making your show the same way: so addictive that it becomes bingeable to anyone who comes across it.

I don’t agree with them. As a matter of face, I don’t think it matters at all. But if being bingeworthy doesn’t matter, then what does? Find out on today’s show as a I talk about bingeworthiness and your podcast!

1:55 - Why I don’t love the idea of making your show bingeable (with one exception)

5:25 - The decision you have to make for your podcast

7:34 - What you should be working towards to help listeners and create a win-win situation

9:03 - How the “content is king” perspective lacks nuance

10:38 - What to do the next time someone recommends bingeability for your podcast

Mentioned In Why I Don’t Care If Your Podcast Is “Bingeworthy”

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You hear all the time about the things you should do to succeed in your business. Some marketing technique is always supposedly the only way to get traction. In fact, people say that about podcasting in the corners of the Internet where I lurk.

But if you’ve had a podcast for a while, you’ve had a moment where you questioned the worthiness of still doing it. And if you’ve yet to start a podcast, you may be wondering if you’re ready... or even if it’s something you should do. In this episode, I talk about why podcasting may or may not make sense for you.

4:28 - Is your podcast B2B or B2C? The specific way I see each type

9:36 - The filter you should use when consuming marketing information online

11:19 - How podcasting helps you in selling merch or services, book speaking gigs, or generate affiliate sales

16:44 - Why your focus should be on audience quality, not quantity

18:40 - The #1 reason why podcasting might not be the right move for you right now

21:51 - Situations that can make it tough for you to start a podcast

25:51 - Still don’t know if podcasting is right for you?

Mentioned In Why Business Owners Need a Podcast (and More Importantly, Why They Don't)

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Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business for the new year.

2:41 - Getting clear on your growth or conversion goals

4:42 - Where to put your focus if you have any listeners for your show right now

8:49 - What to look at if you have leads but they’re not converting

13:20 - A challenge regarding your show goals for the new year

15:53 - My goals for The More Profitable Podcast this year

Mentioned In Setting Your Annual Podcast Goals: Focus On Growth or Conversions?

The Podcast Newsroom

EP 582: “How to Rebrand Your Podcast and Set Yourself Up for Growth”

EP 557: “How Sarah Cottrell Helps Lawyers Leave the Law with The Former Lawyer Podcast”

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If you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?

Client and longtime listener Shannon Baker recently worked with me in a podcast strategy intensive to revamp her podcast. Then, she immediately put into action the plan we created together.

In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.

3:00 - Who Shannon is and what she does

5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business

12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon

16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with

20:50 - The process Shannon used to hit the ground running in implementing her new plan

25:09 - Something else I spend time working with clients on during a strategy session that may surprise you

27:20 - Advice for anyone sitting on the fence about booking an intensive

Shannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.

Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.

You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training. 

Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon Baker

Mind Your Time Podcast with Shannon Baker

Shannon Baker on Instagram

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It’s almost time to turn the page to a new year! Do you have a vision for your podcast in 2023? As you reflect back on your personal goals (and old New Year’s resolutions that did or didn’t pan out), now’s the time to review your podcast too. In this episode, I talk about doing a podcast audit and how looking back on what’s been can help you create a vision for where you want your show to be in 2023.

3:54 - The first logistical thing you need to check that’ll give you the best reach

6:05 - The second logistical thing to consider when you do a podcast audit

8:09 - Your data trends: when do these three things happen?

11:53 - A trend I see every year with this show and most of my clients’ podcasts

13:57 - How you’re going to use your show’s data trends

17:10 - Another decision a podcast review can help you with at the end of the year

Mentioned In 

Apply for a Podcast Audit with Stacey

EP543: “Using Your Podcast As a Sales Tool with Racheal Cook”

Podcast Housekeeping Series:

“How to Craft the Perfect Podcast Introduction”

“How to Craft the Perfect Podcast Outro Call to Action”

“How to Craft the Perfect Podcast Description and Cover Art”

“How to Craft the Perfect Podcast Episode”

Podcast Newsroom

Learn more about Podcast Strategy Intensives

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