More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

This episode isn’t how I planned to end July, but it’s how I needed to end July. Earlier this month, we saw the most recent version of someone deciding that we’d worked hard enough for both of us and that it would be easier to lift something we created here at Uncommonly More instead of creating something on their own. 

And it’s not just us, several clients have shared stories this month about the same thing happening to them, or in some cases, a big uptick in the frequency at which they send out cease and desist letters. 

The possibility (or even inevitability) that someone will “borrow” something from your business seems to be higher than ever, so where does that leave us? Do we just hush our butts and hope our clients find us in the quiet corner of the internet? 

I think we both know that’s not going to be my take…

In this episode of The More Profitable Podcast, I’m sharing why we cannot let this fear shut us down and why in some ways, it’s proof that it’s imperative we get LOUDER. 

4:30 - Your chance to ask questions at our next Podcasting for Profitability Roundtable

6:30 - A quick disclaimer as we start this conversation

9:00 - My experience with copycats (and there are several over 12 years) 

11:20 - Reminder: No actual experts are stealing content from other experts

15:40 - How worrying about the copycats only impacts you and your potential clients

18:00 - How I managed my own instinct to shut down when this happened recently 

22:30 - What I’m doing now and what I want you to do 

25:40 - The harm to your community that happens when you go quiet out of fear

28:00 - The most important insight I want you to leave this episode with

Mentioned In Don't Let This Fear End Your Podcast (or your business)

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For service-based business owners using their podcasts to generate, educate, and convert right-fit clients, each podcast element needs to be built to do one of those jobs.

To use your podcast to sell your services, you first need to sell your podcast, and that’s the real job of your episode title. Essentially, the title is built to GENERATE, not CONVERT. So, where does conversion start? That’s what we’re digging into today.

In this episode of The More Profitable Podcast, get clear on what each element of your podcast buys from the listener. We talk about how your podcast's different elements are built to generate, educate, and convert your listener. And how these jobs shift as you look at a private rather than a public podcast.

1:15 - How my client conversations and sales calls inspire content for The More Profitable Podcast

3:50 - The job of the episode title in your podcast 

6:20 - Being intentional about who your show is built to nurture

9:45 - Why it’s important to start with “generating” no matter how familiar the listener is with your podcast

11:45 - When to make your call to action to a paid offer in a public podcast

12:45 - When to make your calls to action to a paid offer in a private podcast

16:00 - What education looks like when you’re using a podcast to sell services

19:00 - The reality of the transaction happening between podcast host and podcast listener

21:20 - The questions to ask yourself as you audit your podcast for these elements

Mentioned In Stop Trying to Sell Your Services with Podcast Episode Titles

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This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem.

Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together, and then listing to episode 600 of this show, they sent me the following…

“I've been podcasting for 15 years. I have heard people talk about the benefits of batching and I have never felt like I could do this. And I realized, listening to episode 600, why that is. It's not that I didn't have the time or the energy or the focus to produce more than one episode at a time. It was because I was coming up with my content plan one episode at a time. Now that I have a 90-day plan, suddenly batching--and all the benefits that attach to it--seems not only possible but logical and inevitable.”

The problem is simple, you’re ONLY thinking about batch recording, which means you end up trying to plan and prep multiple episodes AND trying to record them. You’re trying to do too many things at once.

In this episode of The More Profitable Podcast, we’re talking about the step you’re skipping that’s making it hard to get more than one episode of your podcast recorded at a time. More importantly, we discuss the larger impact of skipping this on your show quality and confidence.

2:00 - What made batching “logical and inevitable” for one of our clients

4:10 - Announcing our July date for Podcasting for Profitability Roundtable

5:30 - We’re talking about batching the wrong way

8:00 - The energetic cost of looking at your podcast one episode at a time

10:00 - How can you make content batching more effective in your business

12:40 - How batching better supports your creativity by adding facts to your feelings

14:30 - What batching looks like for my show

18:00 - The importance of keeping your data in mind when planning your podcast

20:15 - What skipping your planning is costing you (and it’s not about the money)

23:30 - How to get the confidence to say the scary things on your podcast

Mentioned In The Real Reason You Can't Batch Your Podcast

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1. A reliable process to move through that allows you to review every aspect of your podcast
2. A repeatable asset that you can pull out when you need it.
3. A supportive process for planning your content every 90 days.

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If you love the idea but aren’t sure what to include in your private podcast, this is a conversation built just for you.

Our episode today is inspired by a question from a listener submitted when I was asking for questions as a part of our 600th episode celebration. The question was, what should you include in a 10-episode private podcast you’re using as an opt-in?

In this episode of The More Profitable Podcast, we’re talking about the nuances you need to keep in mind when building a private podcast as a part of your email opt-in. Setting aside the “meat and potatoes” of delivering on your opt-in promise, and focusing on some of the perspectives you will need to keep in mind, and wrapping up with the three pieces I suggest including.

1:10 - Setting the ground rules of our example as a ten-episode private podcast built to be an email opt-in

2:50 - An important distinction and perspective you need to make around your private podcast to keep listeners engaged

5:00 - Things to consider when you using a private podcast as your email opt-in

6:30 - The importance of understanding the “promise” before creating your private podcast

8:40 - The internal purpose of your private podcast to move leads through a sales process

9:20 - What should be in the first episode of your private podcast

11:15 - The three episode types needed in a private podcast opt-in built to convert leads

12:40 - Using your private podcast to make your values clear to attract right-fit clients

16:40 - How the Profitable Podcaster Mastermind can support your podcast this summer

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This was an unexpected question that came up after we launched The Podcast Newsroom in 2021: Could your private podcast replace your public podcast?

While public podcasts are great for getting discovered, private podcasts offer a more targeted audience and deeper connection with your listeners. On the other hand, private podcasts allow you to see exactly what your listeners are listening to and make it easier to convert them. Public podcasts, on the other hand, offer discoverability and make it easier for listeners to share.

So, which is it? Private podcast or public podcast?

In this episode of The More Profitable Podcast, we'll talk about the pros and cons of private and public podcasts and answer the question: Is a private podcast a replacement for a public podcast?

2:35 - A special announcement on something we're doing in Q3 (consider this your invite)

6:06 - The relationship differences between hosts and listeners when it comes to private and public podcasts

8:29 - The differences between public and private podcasting

10:14 - The advantages of a private podcast and the insights created by going private

12:00 - The major downside of private podcasting and why, for me, it's not a replacement for my public podcast

16:05 - How a private podcast might help you experiment with podcasting if you're considering it but are still unsure

18:00 - Two additional resources to check out after listening to this episode

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Chris Davis - All Systems Go! Podcast

The Strategy Differences Between Private and Public Podcasts

Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla

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We are kicking off a new series this month around private podcasting. We launched our own private podcast in August of 2021, The Podcast Newsroom, and since then, we've had A LOT of questions about private podcasting. 

By the way, take this episode a step further RIGHT NOW by signing up for The Podcast Newsroom and checking out even more episodes about starting your own private podcast ahead of the rest of the series here on The More Profitable Podcast this month. 

In this episode, let's break down three ways you can be using private podcasts internally, as a lead generation tool, and even inside client delivery. We've helped business owners create podcasts in all of these areas, and I encourage you to jot down any ideas that come up for your own business as you listen in.

Learn more about The Podcast Newsroom - https://thepodcastnewsroom.com

Reserve Your Seat for Podcasting for Profitability Roundtable on June 14, - https://uncommonlymore.com/roundtable

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Tough love time, the thing standing between you and the growth you want to see with your podcast might be YOU. We talked a couple of weeks ago about some of the mistakes business owners make when using their podcasts to generate leads. Today is the next step in that conversation. 

The two pieces we’re going to look at today are not only bad for conversion but are bad for your podcast growth. If you’re a podcast host unhappy with your download numbers, then one (or both) of these might be playing a part. 

The biggest thing I want you to hear about these mistakes is that they might be the cause behind some of your podcast process frustrations. They might be the thing that’s causing your podcast to feel like A LOT of work. 

Fixing these doesn’t mean hitting the easy button and never getting frustrated when recording day rolls around, but it does mean being able to manage that frustration and move through it more effectively and efficiently. 

And honestly, you’ll run into that frustrating feeling A LOT less.

In this episode of The More Profitable Podcast, we’ll talk about the two places to look at when you’re not getting the growth results you want from your podcast and how they might be the cause behind many of your podcast problems. 

3:00 - Start here if you’re feeling like you have an endless amount of podcast tasks

5:50 - The benefits of batching your planning and how it can help create a more consistent experience for listeners.

10:00 Planning and intentionality can lead to a more consistent experience for listeners, improving retention, conversion, and discoverability

16:00 - Are you delivering on your podcast promise?

20:25 - Breaking down the promise of The More Profitable Podcast and how it helps drive content on this podcast

23:15 - Why doing everything alone is unsustainable and leads to looking at the show one episode at a time, which can hinder the growth of the podcast.

Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable

3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads

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If you’ve been podcasting for more than just a couple of episodes, I can guarantee you’ve felt the frustration of keeping up. The weight of showing up week after week is hard.

Then you introduce one of those unexpected changes or a shift in your business, and it’s easy for that frustration and that weight to lead to total paralyzation. You’re absolutely stuck on how you move forward. 

That’s where Monica Reinagel was when she realized it was time for us to sit down for a Podcast Strategy Intensive. After finding out her partner and co-host would be stepping back from the mic, Monica needed to navigate a big change in the podcast. She also wasn’t sure how she could use her current podcast to support her existing audience and an expanded audience as she explored expanding her services.

In this episode of The More Profitable Podcast, Monica Reinagel joins me to share how her Podcast Strategy Intensive helped her shift from dread and uncertainty to feeling excited about stepping into the next chapter of her podcast.

5:10 - Introducing Monica Reinagel of The Change Academy Podcast

9:30 - Shifting to a solo podcast from a partner hosted podcast and the importance of your own experience as a podcast host

11:40 - The “I can figure this out myself” loop 

13:10 - The fear of investing too early and the idea you might get more value if you just wait for a little more clarity

16:30 - The role that Podcast Strategy Intensives and our Quarterly Production calls play in helping podcast hosts get out of their heads (and way) 

18:50 - How stepping into our process helped Monica get a line of sight and see how all of these pieces could be supported and come together

21:00 - The unexpected energy shift that happened and the transformation that was created in just two hours of working together

23:10 - Navigating how Monica could speak to two different audiences as she explored expanding her offerings and how she works

29:00 - The unexpected win of excitement instead of continuing to push back on recording your next episode

32:45 - What Monica wants anyone unsure about a Podcast Strategy Intensive to know

The Change Academy Podcast

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There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcasts. These come up again and again, and they’re fixable. So let’s fix them! 

In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.

Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.

In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients

5:00 - The first of two ways podcasters make the mistake of making their show all about themselves.

7:30 - The importance of understanding why you’re sharing what you’re sharing on your podcast

11:50 - You cannot “value” your audience into a sale

13:00 - What value should actually look like in your brand’s podcast

16:15 - Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake

17:40 - Are you distracting your listeners instead of delivering on your show’s purpose

18:50 - Examples of a strategic way to include guests in your podcast

22:00 - The kinds of guests our podcast features (and why)

24:20 - A reminder we’ve all made these mistakes and will likely make them again

Reserve your seat for the next Podcasting for Profitability: Strategies for Educating and Converting Right Fit Clients Roundtable

Podcaster Fact: Your Show Isn’t About What You Want to Talk About

3 Episode Types Every Expert Hosted Podcast Needs To Generate Sales

Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla

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Learn more about  Podcast Strategy Intensives

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