More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way.

Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency for her (and her editor). Today, though, I want you to hear from her how her relationship with repurposing has changed and continues to improve.

In this episode of The More Profitable Podcast, you’ll hear about her biggest issue (and a very common one) before joining the mastermind, how she plans to start incorporating repurposing episodes into her plans over the next year, and other big takeaways as she wrapped up the program. You’ll also learn why re-releasing episodes isn’t just a big benefit for you as the host, but also for your audience, and more!

3:42 - Molly talks about why she started Alcohol Minimalist and how what she does is different from a recovery program

8:41 - The biggest problem Molly faced with her show’s production process before the mastermind

12:39 - How content (and the way it’s presented) have evolved in the last 10+ years

15:30 - Molly reveals the unexpected takeaways and wins she got from moving through the program

21:43 - Why re-releasing episodes is the best service to your listeners

26:17 - One of the benefits received from being part of a small mastermind group like Profitable Podcaster

32:04 - One thing people don’t talk about enough when it comes to content creation

Connect with Molly Watts

Molly Watts

Alcohol Minimalist

Mentioned In How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

Profitable Podcaster Roundtable

2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority

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Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients.

In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense).

Learn how to prepare your guests for the podcast stage, even if they're new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends.

This isn't just about recording better interviews; it's about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success.

Ready to amplify your podcasting journey? Hit play, and let's dive into the art of crafting unforgettable conversations.

2:00 - Where to find tips on improving how we show up as a guest on other people’s podcasts.

3:55 - Tech tools I recommend for recording podcast interviews (and why we don’t love Zoom)

7:00 - Preparing your guest for the tech side of being a guest on your podcast

10:50 - Prepare guests for authentic and engaging conversation by looping them in on the questions before your interview

12:00 - What I do at the start of an interview to keep these conversations engaging for the listener

15:00 - How to structure podcast interviews so that you’re still able to use these episodes as sales and marketing assets

17:50 - How to include calls to action in an interview podcast 

21:21 - A resource on calls to action in your podcast

Mentioned In How to Record Better Podcast Interviews

Podcasting for Profitability Roundtable

Riverside.fm

SquadCast

ZenCaster

How Julia Gruber Transformed Her Podcast Into a Sales Asset

Using Your Podcast to Launch a Book with Andrea Liebross

This is How You Fall Back in Love with Your Podcast

How Effective Calls to Action Impact Podcast Profits

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Today, let's uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you're a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it's the key to driving conversions.

We’ll start by covering effective guest strategies—the first potential pitfall on our journey. While featuring guests is undeniably powerful, I'm here to warn you against drowning your voice in a cacophony of others. I'll guide you toward a more strategic approach that enriches your content and propels your audience toward conversion.

But that's not all—let's flip the script. I'll tackle the scenario where some podcasters inadvertently downplay their expertise. That’s right, it’s time to remind you about the importance of clear calls to action, steering your audience toward that tangible next step. It's not just about showcasing your smarts but crafting a journey that seamlessly leads to conversions.

So, if you're a podcaster on a mission to wield your show as a beacon of authority and profitability, this episode is your roadmap to avoiding common pitfalls.

1:20 - The dangers of being distracted by growth and why always focusing on growth impacts your ability to convert

3:30 - Changes coming to the upcoming Podcasting for Profitability Roundtable

6:00 - Mistake number 1: Spending too much featuring other people’s voices

8:50 - How you can feature guests that still serve your listener and your goals

11:00 - How you can feature guests that help your listener self-qualify and point them to experts who can get them ready to work with you 

15:30 -  Mistake number 2: Spending too much time trying to prove how smart you are

17:20 - Clients need more than just identifying problems; they need actionable solutions (this is where your CTA fits in

19:40 - What kinds of episodes provide value and are educational but are not “how to” episodes (spoiler alert: this episode is an example of this)

22:00 - The question you need to ask yourself as you evaluate your show

Mentioned In 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority

Podcasting for Profitability Roundtable

3 Mistakes Podcast Hosts Make with Guests

Should You Have Guests on Your Podcast

3 Ways to Feature Guests on Your Podcast

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I spend a lot of time discussing the impact of doing the strategic work for your podcast—a LOT. Today, though, I am so excited to share my conversation with Julia Gruber, host of Darmglück.

Together, we dive deep into Julia's experience, where her podcast focusing on intestinal health has not only reached 227 episodes but has also surpassed the half-million download mark! Julia shares her wisdom on the serenity of planning podcast episodes with the help of a mastermind group and the transformative power of strategic selling within her episodes.

We'll discuss the common hurdles podcasters face, such as lack of visibility, burnout, and pressure to consistently produce fresh and engaging content. You'll hear firsthand how Julia's participation in the Profitable Podcaster Mastermind led to noticeable shifts in her podcast, directly tying product sales to her podcast releases.

As we gear up to open the doors for a new round of the Mastermind, take this opportunity to hear about the program straight from Julia, who found this path to improvement through a glowing recommendation. Her story is about triumph and the importance of self-care and intentional planning in the podcasting sphere.

01:20 - A reminder that the discomfort you know isn’t always better than the discomfort of change

04:45 - Changes to the upcoming round of The Profitable Podcaster Mastermind

07:20 - Julia joins me and shares about her podcast and business

11:00 - Shifting to using your show as a sales asset

15:30 - Navigating podcast burnout 

18:45 - The relief of being ahead and the calming effect it has

23:00 - Changes Julia made to her show after the Profitable Podcaster Mastermind

Connect with Julia Gruber

Julia’s podcast, Darmglück

Arktis BioPharma

Arktis BioPharma on Instagram

Mentioned In How Julia Gruber Transformed Her Podcast Into a Sales Asset

Podcasting for Profitability Roundtable

How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout

How Effective Calls to Action Impact Podcast Profits

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Learn more about Podcast Strategy Intensives

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Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.  

It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. 

Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.

In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.

02:00 - Start taking action right now. Grab a pen and use this episode to build your own checklist

04:20 - The key to becoming a better podcaster that most want to skip (even me)

06:30 - Don’t let your podcast turn into drivetime radio by skipping ENGAGING calls to action

11:20 - The structure we use for CTAs in The More Profitable Podcast 

13:00 - What I promote in my first CTA block

15:20 - The role the listener plays in how I choose what to promote and when

18:20 - Why I record the CTA right in the episode instead of running a pre-recorded midroll ad

20:15 - The overall structure of The More Profitable Podcast and how it makes the 2nd CTA more impactful

23:00 - How calls to action are effective even for listeners who aren’t ready to buy

27:40 - Focusing only on value is the core of your podcast frustrations

29:30 - Book your Podcast Strategy Intensive for next year and secure THIS year’s rate

Mentioned In How Effective Calls to Action Impact Podcast Profits 

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It’s inevitable for every podcaster. When you first start your show, you’re excited! You’re sitting down to record and produce each episode with great anticipation for downloads, listener feedback, and sales. And this goes on for weeks or months.

But eventually, you hit a wall. Whether you’re just getting started or you’ve been podcasting for one year, five years, or nine years, there will come a point where you burn out and need to take a break... or even feel like quitting.

At that point, some people do quit for good (even if they thought they were just taking a break). Others, however, stick with it and thrive.

But how can you do the same? How can you ensure you’re one of the successful ones who manage to get past the point of burnout?

In this episode of The More Profitable Podcast, you’ll learn about how to deal with it when it happens to you going forward. I’ll teach you how to manage burnout in a way that reduces its frequency.

3:34 - How strategically building your show helps you reduce burnout

5:43 - Why building a strategic show isn’t just a one-time thing

8:03 - Managing burnout, what generally causes it, and a powerful way to reconnect with your podcast

11:41 - How long of a break from podcasting do you need?

13:05 - An example of the power of having an organized and strategic process

15:25 - The only thing that could potentially disrupt your show

17:41 - Do this to help you manage burnout from now on

Mentioned in How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout

Podcast Newsroom

EP 612: How Business Owners Can Try On Podcasting Without Burning Out

EP 618: How Professional Podcast Producers Build a Successful Podcast Workflow

Monday.com

Podcasting for Profitability Roundtable

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In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. 

Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. 

I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. 

But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. 

So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow.

3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks

5:00 - How we structure our podcast production dashboard inside of Monday.com

7:50 - The three stages of podcasting that all of your tasks will fall into

12:10 - The importance of line of sight when it comes to managing your podcast overwhelm

14:00 - Why your current “batching” process is actually making production harder

18:00 - What our production process looks like when we work with clients

21:43 - Episode performance analysis allows efficient repurposing

25:19 - Steps to build your customized production process

Mentioned in How Professional Podcast Producers Build a Successful Podcast Workflow

Monday.com

Podcasting for Profitability Roundtable

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One of the most common challenges faced by podcasters who also run their own businesses is how to efficiently and effectively manage all the tasks that come with producing a podcast while also running a business. And that’s why we’re featuring this question as one of our first listener question episodes.

The solution might not be what you think it is. In fact, what I’m sharing today is often what gets left out of this conversation in favor of a favorite project management software or the latest and greatest productivity hack built to make you millions. 

Get ready to gain some valuable insights around the real solution (yep, just ONE solution) to make the podcasting journey for service based business owners more streamlined and profitable in this episode of The More Profitable Podcast.

01:20 - The importance of this conversation for all business owners, but especially service based businesses who have to manage not only internal business tasks but a tangible deliverable to clients

03:30 - The podcast hosts most frequently impacted by this problem and how hiring an editor isn’t always the solution to a more efficient podcast process.

6:45 - The route cause that needs to be solved if you’re feeling overwhelmed by managing your podcast and your business

11:30 - The first solution to this overwhelm isn’t to outsource, it’s to separate your planning and your production

15:45 - The consequences of this aren’t just for you, but your show is less effective when you’re solving this problem with productivity hacks and project management solutions

18:00 - A hard truth around your podcast organization that I need you to understand

Get your questions answered on a future episode by submitting it here.

Mentioned In How to Efficiently and Effectively Run Your Podcast and Business

Podcasting for Profitability Roundtable

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Too often on this podcast, I am doing you a disservice. I tend to talk about strategy only in the silo of how it impacts your podcast because that’s what we do here. In doing that, I talk about the impact on your show and your time as a podcaster, but there are many more benefits for your business.

In this episode of The More Profitable Podcast, we'll explore how having a strategic plan can greatly impact not only your podcast but your entire business. We’ll look at this through my own experience with my show as well as the insights I’ve seen with clients working with us, regardless of whether they’re working with us in the Profitable Podcaster Mastermind, a Podcast Strategy Intensive, or ongoing production work.

Uncover the realities of building a profitable podcast strategy and discover how it can become a valuable asset within your overall business.

1:00 - What we don’t talk about when it comes to the strategic process we use with our clients

2:30 - One crucial element you cannot give yourself when it comes to your business 

5:45 - The unexpected impact of podcast strategy we see with our clients

8:15 - The impact of having a strategic advisor as you look at your content plan

10:00 - The questions we start every strategic planning session with

12:10 - What is created when we come together for these strategic sessions consistently

15:40 - A big announcement about Uncommonly More services

19:00 - Breaking down the strategy of this episode and its timing

22:00 - Looking at every part of your sales and marketing as assets

25:00 - What’s making it so clear right now that this work is critical

Mentioned in How a Strategic Approach to Your Podcast Can Change Your Business

Podcasting for Profitability Roundtable

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Learn more about  Podcast Strategy Intensives

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Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. 

In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.

3:39 - My #1 favorite way to get content ideas

6:31 - Another way this benefits you as a long-time service provider

10:14 - My second favorite way to get content ideas

12:23 - The very specific kind of podcast Uncommonly More produces

14:55 - Examples of how I’ve applied this second technique to this podcast

Mentioned In The Two Most Effective Ways to Generate Content Ideas

The Podcast Newsroom

EP 578: “The Power of an Audio Sales Page”

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Podcast Housekeeping Series:

“How to Craft the Perfect Podcast Introduction”

“How to Craft the Perfect Podcast Outro Call to Action”

“How to Craft the Perfect Podcast Description and Cover Art”

“How to Craft the Perfect Podcast Episode”

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