More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

In addition to launching our own private podcast about a year ago, we've launched several private podcasts for clients over the last year. And today, I want to talk about the strategic difference between a private podcast and a public podcast.

We launched The Podcast Newsroom just short of a year ago, August, but in addition to that, we've launched a lot of private podcasts in the last year for clients, some as marketing pieces, some as content delivery pieces, we talked about some of the ways you can use private podcasts and I sat down with the incredible Lindsay Padilla, who is a co-founder of Hello audio, which is a tool we use for our private podcast and we use most frequently.

We've talked a lot about private podcasts on this show, but one thing we've never really dug into is the strategic differences between a private podcast and a public podcast. I want to talk about three today.

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The purpose of this episode above all is to give you clarity on who we work with, what we do, and really how to know if now is right for you. As you listen to this episode, I want you to be thinking about any questions that aren't being answered here. Because if there are questions that aren't being answered here, I want to encourage you to reach out to me.

I want you to reach out with those questions because if this episode is leaving you wanting anything else, then it's time for us to talk. That's a really good indicator that you are ready to have a conversation and we can get into the specifics for you and your show then.

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Would you be surprised if, on a podcast about podcasting, we talked about SEO? We are talking about Search Engine Optimization today because yes; it matters even for podcasters.

That’s why in this episode we’re doing exactly that. I’m sharing why podcasters need to care about Search Engine Optimization (or SEO).

I started this conversation on The Podcast Newsroom. Before we get into more of this, I want to remind you that occasionally I start conversations there. We dig deeper into this show. 

Oftentimes if you want to be the first to know, if you want to hear what’s happening on my mind right now this month, the podcast newsroom is the way to go. If you’re not yet subscribed, make sure you are uncommonlymore.com/newsroom.

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Podcast growth for the sake of growth doesn't help ANYONE. Not you, and not your listeners. That's why we're going to shift the conversation to focus on podcast growth strategies that help us build an audience that is a fit for the solutions we offer. 

This is about building an audience for your podcast that is going to actually convert. 

What to Listen to Next...

https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/

https://uncommonlymore.com/sarah-cottrell/

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This conversation around choosing your podcast topic is critical. Often, when I'm having these conversations, I'm actually not having it with people who are getting ready to launch their show, I'm having it with people who are a year into their show. It's because they're not seeing the success they want to see, they're not getting the traction they want to be getting, or they're struggling to build their plan.

They're trying to sit down and map out content that supports their sales but they get a little all over the place and they're perpetually in this, “What am I supposed to talk about on my show?” place. I think that's such an important thing to acknowledge and also manage and deal with.

When I talk about the three things you must be looking at when you're choosing your podcast topic, I'm not just looking at it from the perspective of “I'm going to launch this new show, what should it be?” but “I'm in this existing show, is it what it's supposed to be?”

We're going to talk about how important it is to be speaking about this in specifics and not generalities as we move through this. But know that this is going to be very aligned with big business questions.

If you can't answer these questions that we're going to be moving through, these three things you've got to be considering, say no to a podcast, a podcast is not right for you right now. Even if you have an existing show, pause the show.

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If you find yourself sitting down to record and struggling with what you're going to say, tune into this one. We're going to talk today about three easy ways to find content ideas this week right now, today.

Also, as a little bonus, I'm going to share three things I want you to never ever, ever do when you're looking for podcast content ideas.

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I talk a lot on this show about there not being one magic lever, one magic button, one magic strategy, tactic, or tool that will instantly grow your podcast. That's true. However, there is absolutely one thing that every single podcaster who wants to grow their podcast needs, and it's not necessarily production.

I'm sharing three ways you can be using marketing to grow your podcast.

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Too often the question is Youtube OR Podcasting, but that's the wrong question.

In this episode, we're going to break down three ways you can be using YouTube to support your podcast. Consider it our... good, better, best. Or our starter, intermediate, advanced. 

Essentially three ways (of increasing effort) to use this tool as a way to drive more listeners to your show. 

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Last week, we dug in and we went from pitch straight through to marketing, promoting, and sharing the show on how you could be a better podcast guest. This time I want to take that same trajectory this week because there are also things on the host side that we can do to set the guests up for success. When our guests succeed and have a good experience, guess what, so does the listener. That's what we want. That's our ultimate responsibility.

I want to remind you, before we dig into this, we did an episode a few months ago about dealing with difficult guests and having to make some decisions in your post-production about guests. I want you to listen to that one in addition to this one because there is some fundamental importance there around making decisions for your show that I think is important.

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If being featured on podcasts is on your visibility plan, this is going to be a must-listen. We’re digging in and we're talking about the four things podcasts host wished you knew about being a guest.

This is going to be all about making you a better guest, which is going to make it easier, you’ll get on more podcasts. Stick around.

Get access to the Podcast Newsroom at https://uncommonlymore.com/newsroom

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