More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

If you've ever wondered what happens AFTER you hire a podcast producer this is the one you start with. 

I'm sharing a few things you need to consider and what you can expect as far as deliverables in this episode of Uncommonly More. 

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I talk a lot on this show and in workshops and on other people's podcasts about the impact of podcasting on a business, but what does that look like for somebody who's not selling podcasts, who's quite frankly not even necessarily selling a business service?   That's why I wanted to bring on Sarah of The Former Lawyer Podcast today because Sarah does a really, really, really incredible job of supporting lawyers on her show.   Today, she's going to be talking about why she started her podcast and the results that podcast has had in her business over the last couple of years.   See the transcript at uncommonlymore.com/sarah-cottrell

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If 2022 has Instagram on your marketing list and you are a podcaster, you're going to want to listen to this. Bonus points if you have zero desire to dance around a point at words on Reels—I'll talk more about Reels—but we're going to share three ways you can drive traffic and engagement, and see better results from the time behind the mic using Instagram. Let's get into it.

Want more news you need for a more profitable podcast? Get The Podcast Newsroom private feed at https://uncommonlymore.com/newsroom

Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction.

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Let's dig into some behind-the-scenes content suggestions for you because this is I think the most tossed-out idea when people start talking about content ideas. They're like, "Oh, we'll take a behind-the-scenes." Sometimes that is met with a complete shutoff because the service provided or the consumable being offered is very visual, and taking the behind-the-scenes of manufacturing, that's really hard to do on a podcast. 

Today, I want to talk specifically about some ways you can do this regardless of how visual your offering is, regardless of how in the weeds or techy your solution might feel. We're going to talk about three ways you can do this. I really encourage you to look at your Q2 content calendar and pick at least one of these. This could be something you do all the time and it'd be incredibly helpful.

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This episode has been sitting on my episode ideas area of my dashboard for a while because I wasn't sure how I wanted to say it without sounding crazy. I want to talk about this idea of “what I want to talk” about because I hear that statement attached to podcast launches, content calendar meetings, editorial calendar planning ideas, and your content, be it video or blogs but certainly here in podcasts, is almost never about what you want to talk about. 

In this episode, I am digging in on where I want you to focus instead of “what I want to talk about” when it comes to your next podcast planning session. 

Want more news you need for a more profitable podcast? Get The Podcast Newsroom private feed at https://uncommonlymore.com/newsroom

Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction.

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We're doing something I don't do very often today, and that's to have a guest. Even more strange, a guest who is not a client of Uncommonly More. In fact, I am bringing you someone who provides one of the tools we use here at Uncommonly More. Lindsay Padilla, one of the co-founders of Hello Audio is joining me in just a second to talk about Hello Audio and private podcast feeds, and more than anything, we're digging in on some of the ways you can be utilizing them.  We're talking a little bit about some of the features and the cool things they do, speaking to some of the things that might be concerning about a private podcast feed, but more than anything, we talk about free and paid ways to utilize a private feed, especially if you're already a podcaster. Lindsay's absolutely incredible. 

Learn more about Hello Audio at uncommonlymore.com/helloaudio

Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction/

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If you've listened to this show, then you've probably, at some point, thought about hiring some support for your podcast. Today, I want to talk about the three things that you need to keep in mind when hiring any kind of support. Be that podcast production agency like ours, a podcast manager, podcast VA, a podcast editor, whatever it is, there are three things you need to be considering about yourself and asking them.

Not sure if you’re ready, queue these up next…

https://uncommonlymore.com/when-its-time-to-get-professional-support-with-your-podcast/

https://uncommonlymore.com/signs-its-time-to-hire-support-for-your-podcast/

https://uncommonlymore.com/who-should-produce-your-podcast/

https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/

Ready to reach out? Do it here https://uncommonlymore.com/podcastproduction/

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I'm super stoked to talk about podcast ratings and reviews today because there are thing I get questions about from time to time. And I think there are things where we end up on either end of a spectrum. And the answer is really kind of in the middle, which is that I don't care about reviews at all, and I'm never going to ask for them. And I'm obsessed with ratings and reviews and I need new ones daily to feel like I'm a success as a podcaster.

Neither of those is the answer, just spoiler alert. It really is somewhere more in the middle. 

Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction.

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It's a new year! That doesn't mean you need to make MASSIVE shifts to your show, but there are three things I want you to look at this year to make your show better. To help it THRIVE in 2022 so that you can thrive as a host. 

Listen in and decide which you'll be taking action on.

Get access to The Podcast Newsroom at https://uncommonlymore.com/newsroom.

Learn more about Podcast Production with our team at https://uncommonlymore.com/podcastproduction.

 

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This week’s episode is intentionally short, I want you to go right now and check in with your podcast’s description… when’s the last time you even looked at it? 

If you can’t answer that question today is the day. Listen into this episode as you write your updated podcast description. It’ll be like we’re co-working, just listen along and craft your own updated description.

If this is helpful, take it a step further by making sure you have access to The Podcast Newsroom to get the episode on what OTHER 3 things I want you to check in on in December. 

These are the things we review for ourselves, and our clients EVERY December. Make sure your show is ready for 2022!

Learn more about The Podcast Newsroom at https://uncommonlymore.com/newsroom

Find the show notes for this episode at https://uncommonlymore.com/how-often-should-you-update-your-podcast-description/

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