More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

Sometimes it doesn’t go the way you want. You sit down with the best of intentions with an interview and the end product just isn't there… so what do you do next?! 

That’s what we’re talking about in today’s episode. 

More importantly, though we’re talking through some preventative measures because that will solve 90% of these problems.

Find the show notes for this episode at https://uncommonlymore.com/how-to-deal-with-a-difficult-podcast-guest/

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In September, on The Podcast Newsroom, we talked through three kinds of episodes to create in Q4. Honestly, these episodes are what I want you creating any time of the year, and today we’re digging deeper into my favorite one, client stories. 

This week we’re going all-in on what these episodes can look like, and even how you can share these stories without sitting down and interviewing your client because that’s not always an option. Make sure you make some space for this because even if you’ve wrapped up your 2021 content, this MUST be on your list for 2022.

Links Mentioned

• https://theboldleadershiprevolution.com/productize-your-service/
• https://uncommonlymore.com/using-your-podcast-as-a-sales-tool-with-racheal-cook/
• https://www.janetkafadar.com/podcast/the-real-reason-youre-not-stepping-into-your-coaching-business-ep-40

Find the show notes for this episode at https://uncommonlymore.com/how-service-based-business-owners-can-use-client-stories-to-get-sales/

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As I mentioned last week, this week’s episode is all about those Pre-Production Strategy sessions we had in September. You see, there was ONE thing that came up on every single conversation and it’s so important that we’re dedicating a whole episode to this conversation. 

This mistake is the one I see costing podcasters sales, and honestly, that lack of results is what feeds the podcast burnout, so I would argue that this mistake ends more podcasts than it should.

Listen in and get ready to take action because this conversation is all around how you’re positioning your sales in your podcast episodes and why it’s not only bad for business but a massive disservice to your listeners.

As I mentioned in the podcast - I am opening a few more of these spots this month and I do have a few left, so I’d LOVE to sit down and have a no strings attached chat about your podcast, your business, and your best next steps. 

Pre-Production Strategy

Find the show notes for this episode at https://uncommonlymore.com/the-podcast-mistake-that-hurts-your-listener-and-costs-you-sales/

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Have you listened to this week's podcast yet?

This week we're digging into download numbers, I'm sharing some real-life actual numbers so you can, just this once, compare your show to others.

I'm also being REALLY honest about why I don't want you to keep asking me what download numbers you "should" be getting, and what I want you to measure instead. So make sure you listen because this one is a hot one.

Podcast Business Journal

Buzzsprout Podcast Stats

Riverside.fm

Find the show notes for this episode at https://uncommonlymore.com/how-many-downloads-per-episode-should-your-podcast-have/

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If you are feeling frustrated or burned out with your podcast and ready to chuck it all, I want you to hit the pause button, hit the pause button. Not the delete button, the pause button. And I want to talk through some things to consider when looking at getting support for your podcast. Whether that's a podcast manager or producer and editor, whatever, I want to dig into that today. We're going to talk about signs you're ready for, but also how to evaluate and decide on what support you want or need right now. So let's get into it.

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Don’t skip this one, you’ve got episode and whole series ideas in this episode, you’ll want to revisit this one.

I'm super stoked to sit down with Racheal Cook today. Racheal is one of my favorite people, she is a business strategist and she’s got a great podcast called Promote Yourself to CEO, which is produced by our team here at Uncommonly More.

I invited Racheal to join me because, well honestly, I just like nerding out with her about all things marketing and it was time we looped you in on some of these chats. AND we both have a really deep belief and commitment around using your podcast as an asset, building episodes that can be repurposed, that can be reused, that can be shared again and again. In this episode, we’re specifically talking about the differences in two strategies she uses on her show to leverage challenge content to engage her audience.

If this is something on your radar for 2022, or even if it’s on your radar for the fourth quarter of this year, we need to talk. It’s time for you and I to sit down because this is the kind of show we produce. This is the kind of work we want to help you create, these are the assets we want to help you build.

Find the show notes for this episode at https://uncommonlymore.com/using-your-podcast-as-a-sales-tool-with-racheal-cook/

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Since we launched the Podcast Newsroom in August we’ve had a blast, but also we’ve received A TON of questions around how business owners can incorporate private content into their business. 

Today we’re answering that with three ways you can use a private podcast to serve your existing clients, your team, and your leads. It’s a BIG one today so jump right in and listen here.

We’ve got another double feature for you this week because we’re doing something EXTRA special over on The Podcast Newsroom if after you listen to today’s episode you’re like, YES, please me next! I’m breaking down the tools we use and walking you through a bit of training around what you need to get this implemented in Q4.

Find the show notes for this episode at https://uncommonlymore.com/private-podcast-feeds-3-ways-to-use-your-them-to-grow-your-business/

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One of the biggest questions around starting a podcast is about gear, getting that almighty audio quality, which is granted, very important, but not the MOST important. Today’s guest on the show is PROOF of that. 

In fact, my friend (and UM Podcast Production client) Lisa, is my go-to example for A LOT of things around starting your podcast and you’re going to hear why in this episode. We even tell my all-time favorite Lisa podcasting story which involves chicken… seriously. You have to hear it.

Fair warning, this one sounds different, because we actually recorded it for Lisa’s show, she released it over the summer and I’m excited to share it here with you now because it’s a fantastic example of really leveraging your time + doing more with the content you’ve already made time to create.

Find the show notes for this episode at https://uncommonlymore.com/imperfection-action-still-gets-results/

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We have been neck deep in doing one of my favorite things this month… PLANNING! 

Yep, we’ve been sitting down with our clients to work through their Q4 plans and a few things have come up on every single call, and it’s because this time of year we have a bit of nuance. With holiday and end of the year sales and time off there are some factors that just aren’t there any other time of year. 

In this episode I want you to dig into some of this nuance and because of that I really want you to take some time and take action alongside this episode. That could mean listening and then doing some writing, or having a friend or team member listen and then get together to plan together OR it could mean listening and then reaching out so WE can do this work together. 

Whatever it is, this is a must listen because you need to be clear on these pieces as you wrap up your content so that you not only see results in 2021, but you’re setting yourself up for what you need in 2022.

Find the show notes for this episode at https://uncommonlymore.com/end-of-the-year-marketing-content/

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What's funny is one of the things that comes up a lot when it comes to hiring our agency or when someone is talking about having hired an editor before, they'll say that they didn't see a direct increase in their downloads. Today, I want to just, for once and for all, squash this idea that hiring an editor or upleveling the sound of your podcast automatically means more downloads, and what you're going to want to do instead to get more downloads and more importantly, how that investment and support can pay off on their download side. All right, let's get into it.

Find the show notes for this episode at https://uncommonlymore.com/why-hiring-an-editor-doesnt-create-more-downloads/