More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

When we’re talking about building assets with a podcast, we have to be looking at it converting, it resulting in business. That’s what I want to talk about in this episode of Uncommonly More because there are some core sales assets you need to be building with your show and we’re going to dig into what those are today.

Find the show notes for this episode at https://uncommonlymore.com/the-best-sales-tool-you-havent-created-for-your-podcast/

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It’s a fun one this week, we’re going to be calling up some BS. 

Specifically I’m going to call BS on some of the things I hear from people the most… things like

...strategy means no creativity
...the right way to podcast
...it’s just about nurturing and adding value

I want to dig in her because as dramatic as it sounds in the title, Three Lies Podcasters Tell Themselves That Will Ruin Their Show, these are the three BS things I hear over and over again that are chipping away at your ability to get the results you want from your show. 

It’s a quick one, so if you’re not 100000% in LOVE with everything about your show top to bottom, go listen to this show… and if you are 100000% in LOVE with everything about your show top to bottom, think to the last time you weren’t and then go listen to this episode.

Find the show notes for this episode at https://uncommonlymore.com/three-lies-podcasters-tell-themselves-that-will-ruin-their-show/

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We’re pretty sure we’re going to get some pushback on this week’s podcast episode. 

Why? 

Because we’re calling us all out on our BS around our podcasting processes. 

The truth is, so, so, so often clients come to us TIRED of making their podcast. And almost always, the issue is the process of how they are making it. 

And let us just say this right now - not having a process IS A PROCESS. 

And no, having a process won’t mess up your creativity or box you in, trust us on this one, we have the privilege of working with some amazingly creative people and tightening up their process has actually INCREASED their creativity (seriously, this is their words, not ours). 

The reality is, our processes are what affect our feelings towards what we are working on. 

And often there are just 3 key areas or changes we need to make to really make our process feel good. 

We’re telling you these 3 areas (along with some other bonuses) in this week’s show. If you’re feeling even a little worn out or stuck, this one’s for you.

Find the show notes for this episode at https://uncommonlymore.com/your-process-is-the-problem/

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I'm really excited because we're gonna talk about falling in love with your show again. I think we're in that time of year for a lot of us where we are shifting from sort of the summer slow down to looking at what we want to do with the second half of our year. What we want to get back on track on, the gap we need to close to hit the goals we set at the beginning of the year.

Full Transcript - https://uncommonlymore.com/stop-the-podcast-pain-how-to-fall-in-love-with-your-show-again/

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Is having a guest on your podcast the right move for your show? 

You may be surprised, but our answer is not always “yes”. 

There are a lot of people out there who say that you “must” have guests on your podcast to grow your show. That you need their audience. That guest shows are the best/fastest/easiest way to get exposure. 

This is true for SOME shows, but not all. 

Your job is to be discerning if your show will be positively impacted by guest shows. 

Don’t worry though, we’re taking the guesswork out of it. We’re giving you the questions to ask and things to consider that will let you determine the answer for yourself in this week’s re-released episode (yep, it’s that good).

Full Transcript - https://uncommonlymore.com/2020/06/02/should-you-have-guests-on-your-podcast

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I’m especially stoked to share today’s podcast with you because today I’m announcing something that’s been in the works for a bit and is finally available to you!

Introducing: Podcast Newsroom, our new private, exclusive podcast about the news you need to know for a more profitable podcast.

This is your go-to podcast for actionable steps to grow your podcast, see the results you want, and stay up to date on podcasting trends.

It’s going to come out about monthly, but we’ll be adding in bonus episodes as news breaks or there are updates that are especially timely for you.

This podcast is part of a larger free training resource we want to make available to you. When you sign up for this private show, you’ll also gain access to a growing resource library full of bonus content like worksheets and articles and PDFs to go over so you can fully maximize your training.

This is going to be the first place we show up with news and is private because we really want to make it a tailored experience. You can still access the show on your podcast feed just like any other show you subscribe to, you just have to sign up first in order to do so.

Find the show notes for this episode at https://uncommonlymore.com/the-podcast-newsroom

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Welcome to episode 502! I want to talk about three ways you can grow your podcast in the next 90 days. I really want to get through the wash and repeatedness of this because I think oftentimes we're looking for the next thing. "Okay. We tried A now B and now C and now D and all the way to Z or Zed." Which sounds way cooler, but that's a show for another day. But we forget about the other side of this, which is the importance of repeating those actions.

Full Transcript -https://uncommonlymore.com/3-ways-to-grow-your-podcast/

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Stacey shares her key takeaways from 10 years as an entrepreneur and how you can apply them to your business now. From dreaming big to consistently showing up, she shares what’s worked and what’s gone off the rails over the years so you can learn from her and accelerate your growth. She also gives some insights into what it’s really like to run an evolving business, retire your husband, go after new opportunities, and support your family with your entrepreneurial journey. Let her lessons be a guiding light for your business, these are takeaways 10 years in the making, you don’t want to miss them. 

Find the show notes for this episode at https://uncommonlymore.com/what-ive-learned-in-10-years-as-an-entrepreneur/

I want to fill you in on a secret in podcasting…

Sometimes support isn’t the answer. 

Shocking, I know. 

But the truth is, not everything can be outsourced (telling you what can’t be in this week’s podcast episode). 

BUT WHEN IT CAN be outsourced - you have to make some educated hiring decisions. 

What will make your hiring decisions educated you ask? This is pretty simple. 

Prior to hiring, you need to know if your need for support is around problems with your Purpose, Process, or Production. 

Sound simple? It is. With a few caveats that I’m getting into in this new episode. 

Take it from me, the difference between a podcast editor and an agency is huge, ESPECIALLY if you know what you are looking for.

Find the show notes for this episode at https://uncommonlymore.com/podcast-editor-vs-podcast-agency-which-is-better/

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You drive me crazy right now. I've heard a lot of conversations and comments on the internet, with friends, etc. The batching is just this stifling, creativity-killing apparatus just built to destroy your podcast. Okay. I might be a little dramatic there at the end, but it's true. So, so many podcasters really think that batching is about giving up everything that's great about their voice and their creativity, and their show. And reality, it's the opposite. It's about harnessing all of those things and using them incredibly efficiently.

Find the show notes for this episode at https://uncommonlymore.com/the-hard-truth-about-why-you-not-batching-your-content/

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