More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

I want to fill you in on a secret in podcasting…

Sometimes support isn’t the answer. 

Shocking, I know. 

But the truth is, not everything can be outsourced (telling you what can’t be in this week’s podcast episode). 

BUT WHEN IT CAN be outsourced - you have to make some educated hiring decisions. 

What will make your hiring decisions educated you ask? This is pretty simple. 

Prior to hiring, you need to know if your need for support is around problems with your Purpose, Process, or Production. 

Sound simple? It is. With a few caveats that I’m getting into in this new episode. 

Take it from me, the difference between a podcast editor and an agency is huge, ESPECIALLY if you know what you are looking for.

Find the show notes for this episode at https://uncommonlymore.com/podcast-editor-vs-podcast-agency-which-is-better/

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Remember how last week we shared that we didn’t quit podcasting (see, we’re posting to you right now about a new episode!).

Well...there was a time that our CEO @thestaceyharris did quit a show.

And we think it will be good for you to hear the story of how that went down.

Not because there was any drama, but because it may help you understand when it’s time to let go.

The truth is, not all podcasts should keep going. Sometimes, like we mentioned in last week’s show, we just need to fix a process or our production to make the show “worth it” again to us.

But sometimes they are just meant to stop.

We’re going to help you tell the difference in this week’s episode through a little flashback and the story of when Stacey did quit.

Find the show notes for this episode at https://uncommonlymore.com/the-time-i-did-quit-podcasting/

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Have you ever just wanted to quit your podcast? 

If you had a little “yep” inside, you’re not alone. 

In fact, MOST podcasters give up on their show at some point. 

Why? 

Because they are a LOT of work. There’s no way around it, producing a show consistently takes a lot of time and energy. 

And the truth is, many of the podcasters who quit do so because they feel disconnected from the intention of their show. 

They lose sight of WHO they are talking to, WHAT they have to say, and if anyone is even listening. 

We had this experience too. We had a time where we felt disconnected and almost quit. 

But we didn’t quit. And now we can share what helped us pull it together. What helped us get clearer on the show’s intention, streamlined in our production, and super connected to who was listening (hello actually paying attention to show stats…).

We’re sharing this with you this week on the podcast (see, it’s still going!) so you can evaluate for yourself if it’s time to stop podcasting or if you are just disconnected in one of these areas (the good news is, if you’re feeling off in your show’s intention, process, or data - those are all fixable!).

Find the show notes for this episode at https://uncommonlymore.com/the-time-i-almost-quit-podcasting/

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Let’s have a quick chat about organization...I know, I know that sounds boring, but TRUST ME, it’s what makes the success and growth of your podcast possible. 

Take this from someone who is a bit more “go with the flow” - organization has helped us at Uncommonly More and our clients IMMENSELY. 

In fact, helping clients organize their podcasting process is the most important piece of what we do. When I talk about our dashboards (the way we organize everything) to potential clients, that’s always something that steals the show. 

Why? 

Because they are just like you, just winging it and piecing things together. 

But what if it COULD feel organized and simple and just flowed? 

That’s where we are today, and you can be there too. 

I’m sharing how we do it and what becomes possible when a little organization is put in place on this week’s podcast episode.

Find the show notes for this episode at https://uncommonlymore.com/you-arent-disorganized-youre-not-in-your-lane/

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There has been A LOT going around about scaling and nurturing and growing these days. 

And while I’m all for these, I think way too often we lose sight of how we can do these most effectively. 

I’ve found that for my business, emailing and podcasting for BY FAR the best scaling nurture aspects of my business. 

That’s somewhat because of who my audience is and mostly because I have found ways to nurture in those ways effectively. 

I’ve learned that there are really TWO pieces that you need to nail down to get results (results meaning that your audience gets results AND that you move your audience down the customer journey, win-win). 

If you can nail down these 2 things, I’m telling you, you’ll see results. 

I break them down really simply on this week’s podcast.

Find the show notes for this episode at https://uncommonlymore.com/how-to-effectively-scale-your-nurture-process-with-your-podcast/

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Is it still feeling hard to get your podcast out into the world? 

Does your process or team flow just feel off? 

We hear you - and have GOOD NEWS. 

Improving your production flow (which is what we call these steps it takes to edit, create show notes, post your show, etc.) is one of the easiest areas of your podcast to work on. 

Whether you are DIYing it, have a VA or freelancer helping, or have hired out a team/agency like us, there are TWO areas you can look at to make simple, but effective changes. 

We’re laying them out in this week’s quick podcast episode.

Find the show notes for this episode at https://uncommonlymore.com/how-to-get-better-results-from-your-podcast-team/

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We’re pretty sure we’re going to get some pushback on this week’s podcast episode. 

Why? 

Because we’re calling us all out on our BS around our podcasting processes. 

The truth is, so, so, so often clients come to us TIRED of making their podcast. And almost always, the issue is the process of how they are making it. 

And let us just say this right now - not having a process IS A PROCESS. 

And no, having a process won’t mess up your creativity or box you in, trust us on this one, we have the privilege of working with some amazingly creative people and tightening up their process has actually INCREASED their creativity (seriously, this is their words, not ours). 

The reality is, our processes are what affect our feelings towards what we are working on. 

And often there are just 3 key areas or changes we need to make to really make our process feel good. 

We’re telling you these 3 areas (along with some other bonuses) in this week’s show. If you’re feeling even a little worn out or stuck, this one’s for you.

Find the show notes for this episode at https://uncommonlymore.com/your-process-is-the-problem/

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Do you know what’s standing between you and podcast success? 

No, it’s not releasing more shows (or more consistent shows - although yes, Love, that would help). 

It’s knowing the PURPOSE of your show. 

Why are you making it and why should we listen? 

Knowing the answer to this question IS THE SOLUTION to having a successful show. 

Trust me on this one, I’m doing what I preach over here. 

When we have a purpose, it’s easier to do the boring, uncomfortable, repetitive tasks that get us towards our bigger purpose. 

And no, this isn’t the same as your “Why”. 

It’s more granular. It’s more in the weeds and practical - I’m talking about numbers, leads, lists, growth - what’s the reason (AKS PURPOSE) you have this show? 

If you aren’t sure what your show’s purpose is, or if you still aren’t sold this is really the key to success (it is), tune into this week’s episode for a little fun.

Find the show notes for this episode at https://uncommonlymore.com/the-most-important-thing-standing-between-you-and-podcast-success/

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Are you SUPER clear on what services you offer your clients? 

We’ve been busy REFINING our options over the past year or so and we are amped to share them with you in a new way this week on the podcast. 

A lot has changed for us here at Uncommonly More and we’re honestly just so excited to share what we have for you on the show. 

Tune in to hear more and take away some tidbits for how you can work with your clients too.

Find the show notes for this episode at https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/

Are you sick of the DIY thing? 

I hear this so often with our podcast production clients. 

They came to us at Uncommonly More because, honestly, they just couldn’t do it anymore. 

Between the recording, editing, making show notes, sharing the word on email or social media, and/or coordinating with guests, they were reaching the end of their ropes. 

PLUS, they were falling behind on recording or not putting out shows they were totally proud of, or even wanting to give up because they felt they had no strategy or reason to keep recording. 

If this is you, I GET IT. 

And there is hope. 

In fact, I’m going to make it really easy for you to know when it’s time to get some help with your podcast (and the truth is, you probably already know deep down). 

I’m laying it all out in a few questions you need to answer in order to know if it’s time for you to get some podcasting support. It’s all in this week’s episode (which, very intentionally, I get help with). 

Find the show notes for this episode at https://uncommonlymore.com/when-its-time-to-get-professional-support-with-your-podcast/

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