When it comes to marketing many business owners are surprised what a big impact a few little things can make.  It is easy to remember to send the big campaigns, get the booths ready for the trade show, but success is in the details and the consistent follow up.  

What is content marketing?   It is information you share with prospects which help them reach a buying decision without overtly selling.  Content can be video, audio, pictures, eBooks, blog posts, email or social media update.  

While large companies can afford a few bad hires, small businesses can't.   This week we explore the ups and downs of finding the perfect person.  And if you are looking for a job, this conversation is directed at you as well.  Pay attention and discover how to get to the heart of the interviewer, and get the job. 

The lines between on and off line are blurring, but some stores, particularly high end retails stores seem slow to make the move.  Given the computer savvy nature of their customers, this seemed a little odd. But maybe they are just trying to build an extraordinary in person experience.   

 Your brand is what you want people to think about your company, and feel about your company.  The logo, color, and font choices should all support the impression you want to create.