As web and mobile technologies improve, pictures and video are becoming a more important part of the social experience.  To keep up, or stay one step ahead, we have seen a number of changes in recent weeks including the introduction of Rich Pins on Pinterest and 15 second Instagram videos.  What does this mean for you and your business? That is at the heart of this week's conversation. 

Some "experts" are seeing the recent declines in the time people are spending on Facebook as a clear signal that Facebook is dying.   I think their predictions are a bit premature.  Facebook is still huge social media platform so don't count them out yet.  

This week we talk about some of the changes in demographics and user behavior, the addition of hastags, the over use of ads and most importantly, what all these changes mean to small business owners.

Just like a dog is easily distracted by a passing squirrel, small business owners are distracted by new toys, tools and technologies.  So how do you find a balance to stay ahead of your competitors without running in multiple directions and not getting anything done?  

It is time to move past interns and part time employees.   Social media is serious marketing and needs to be treated that way.    This week we take on the topic of social media management.  Our conclusion?  It isn't so much a job as a job skill that everyone should have.

Often abused and overused, email has gotten a bad reputation.  But if done well it, used to send relevant messages to an interested audience email will  still deliver extraordinary and cost effective returns.  This week Allison and I talk about ways to make your email marketing more effective.